Strategies for Airline Business
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The document proposes a digital transformation system for airlines to address current challenges with legacy systems and improve the passenger experience. The proposed system includes omni-channel services, scalable and adaptive interfaces, tracking passengers and notifying them of loyalty options and flight updates. It would use smart tags for passengers, baggage, and QR codes for check-in/boarding to create a unified experience across devices and locate passengers more easily during emergencies. A roadmap outlines developing omni-channel portals, notifications, analytics and a smart tracking system over seven months through concept, development, testing and delivery phases.
Strategies for Airline Business
- 1. Digital Transformation Airline Business -byKIRAN BABU ALAPATI
- 2. Current challenges for Airlines •Legacy application • Complex legacy systems • Passenger experience • Passenger retention Design thinking process drives innovation Proposed system • Omni channel services • Scalable and adaptive interfaces • Customer insights for passenger experience • Passenger retention- tracking and notification system other loyalty options • Smart tags for passengers and their family • Smart baggage tags • On time notifications for flyers • Boarding /check-in using QR codes • Easier to rescue passengers during rescue process Gap Analysis
- 3. Core Systems Airline Crew Mgnt Reservation& Booking Schedule Routes Loyalty Operations & Control Airplane Health Mgnt Baggage Tracking Passenger safety & smart baggage tracking Customer data Real-Time Customer Insights Omni channel Services Omni-channel Portal Notifications Data Store Customer Support Real-time and scheduled sync for business transformation Enhanced Customer Support Locate passengers on emergencies to speed up rescue process Airport Passenger Smart bands Unified user experience on all devices Passengers use QR codes sent to their mobile devices to check- in / boarding
- 4. Month 1 Conceptualize SmartTracking Core System Analysis POC Channel Services Month 2 Month 3 Month 4 Month 5 Month 6 Concept Phase Channel Services User interface portal System Testing 1 Phase 1 delivery Phase 2 delivery Smart tracking system Notification Real-Time Analytics System Testing 2 Final delivery Large System Testing 1 Large System Testing 2 Month 7 Rework Rework