Social Media & E-commerce (How social commerce works)
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The document discusses the intersection of social media and e-commerce in Europe, highlighting the importance of engagement and community-building for businesses to thrive. It notes that consumers increasingly turn to social media for product information and promotions, thus playing a crucial role in driving online sales and customer satisfaction. The key takeaway is the necessity for businesses to engage with customers through conversation rather than direct selling.
Social Media & E-commerce (How social commerce works)
- 1. Social media & ecommerce
- 2. Online shops
- 3. Europe € 165b in sales 2010 Forrester US $ 170b in sales
- 4. What does a business need to exist?
- 6. Where does the client spend his time online?
- 8. What is social media about?
- 9. User generated content + Active involvement + Multi-way communication + Sharing
- 11. How does it look like?
- 13. Invisible relations behavior community
- 14. What social media is not?
- 15. ???
- 16. 200m users 700m users 1 minute = 24hours of new fresh video
- 17. Why should we care?
- 18. Interactivity generates content Content increases traffic Conversions = More traffic, more conversions
- 19. Conversion happens without us!
- 20. Social network users 50% are sharing links 25% about products, services or companies http://www.beresfordresearch. com
- 21. E-commerce Social Media
- 22. Future together
- 23. because everybody has something to win
- 24. Strategy
- 26. this is not a community!
- 27. Community = multi-way conversation
- 28. Why is the need of a community?
- 29. Social commerce
- 30. Connect target
- 33. Benefits Drive new online visitors Increase customer engagement Improve conversion rates
- 35. Social media on e-commerce platforms
- 36. E-commerce on social media platforms
- 38. 69% percent of consumers who buy mostly online visit social networking sites
- 39. Facebook and Twitter visitors spend 1.5x more online that other Internet users
- 40. Do consumers want to speak to retailers on social media?
- 41. YES!
- 42. 23% of Twitter users follow businesses to find special promotions or sales
- 43. 25% of customers connect with brands on Facebook to receive discounts
- 44. Visitors who “friend” a retailer on social media site are more satisfied, more committed to the brand, and more likely to make future purchases from that company Foresee research results
- 45. Users love companies on social media
- 46. conversation
- 47. Do not sell!!
- 48. How to start Learn approach
- 49. Listen
- 50. Engage
- 51. Accept
- 52. Respond
- 53. Evolve and adapt
- 54. Interactivity and conversation before during after purchase
- 55. How to start for real, not theory (bullshit)
- 57. On site
- 58. Rating and reviews Recommendation & referrals Forums & communities Social media optimization Social shopping Social ads & social apps
- 59. Off site
- 60. Participation in popular social media sites Blogosphere News & review sites Video broadcasting sites Photo sharing sites
- 63. Fans Followers Tweets Posts Views Channel Subscribers Social ranking Improved natural search rankings Increased search activity Increased direct traffic to site Increased sales
- 64. Is about social influence - people influencing people in context of retail Mark Ellis
- 65. List of retailers doing it perfectly
- 66. No one
- 67. But...
- 68. There are some doing it quite well
- 69. react
- 70. Are retailers loving consumers?
- 71. They need to!
- 72. New trends
- 73. Group buying The rise of private shopping clubs Real time social shopping Facebook stores Personalized shopping
- 75. 1. Join social media - your customers are already there 2. Start a conversation with them, do not sell! 3. Implement social features