E tourism ashar
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The document outlines the role of technology in the travel and tourism industry, defining e-tourism as the digitization of key processes. It discusses the impact of technology on the transport, accommodation, and attraction sectors, highlighting online booking systems, increased efficiency, and marketing strategies. Additionally, it emphasizes the risks associated with social media in tourism, noting that poor media management can negatively affect the industry.
E tourism ashar
- 1. ROLE OF TECHNOLOGY IN TRAVEL & TOURISM PRESENTED BY ASHAR M K
- 2. DEFINITION E-tourism is the digitisation of all the processes and value chains in the tourism, travel, hospitality and catering industries that enable organisations to maximise their efficiency and effectiveness.
- 3. MAJOR VEHICLES OF TECHNOLOGY IN TRAVEL INDUSTRY •Internet •Reservation System •Computer System •Mobile Communication
- 4. THREE MAIN SECTORS IN TRAVEL INDUSTRY •Transport Sector >Airline Ticketing >Railway Booking >Car/Bus Rental •Accommodation Sector >Hotel Booking •Attraction Sector >Sightseeing >Historical Places
- 5. ROLE OF TECHNOLOGY TRANSPORT SECTOR In India and overall world transport sector is almost online and all the airline railway booking are done online or with computerized system. AIRLINE BOOKING a) Maximum computerization in industry. b) 97% of airline booking is done in online. c) In 1970’s first Information and Reservation System (IRS) developed. d) Technology helps in generating higher occupancy rate.
- 7. RAILWAY BOOKING a) computerization railway ticket booking was launched some years ago. b) Almost all railway ticket and cargo booking is done online. c) IRCTC is the company which provide online reservation facility.
- 8. CAR RENTAL a) Computerization of car rental industry in nascent stage. b) Players like Ola and Uber is trying to fill out this space. c) All over the world Amadeus and sabre are major car rental information provider.
- 9. ACCOMMODATION a) Accommodation is the most important part of tourism industry and this part lacked very much in the direct connectivity to consumers. b) With the advent of technology many companies targeting this segment and developed the interface through which they provide interface to book hotels, conference hall online. c) GDS are there which provide, information and availability and price to agents and booking agencies.
- 10. ATTRACTION a) Attraction sector is the most coveted sector which needs an intense communication to inform tourist about it. b) So technology play an important role in communication.
- 11. MARKETING 1) Online advertising 2) Informative websites 3) Search engine marketing 4) Promotion 5) Word of mouth/ social media marketing
- 14. OTHER ROLE OF TECHNOLOGY BOOKING SYSTEM Technology provide customer the option to book tickets from home and on the go DELIVERY OF VICARIOUS EXPERIENCE With the help of technology web contents like audios and videos. CUSTOMER RELATIONSHIP AND FOLLOW UP’S a) A data base of communication system b) An electronic newsletter c) Emails regarding new offers d) Feedback e) Surveys regarding service.
- 15. RISKS WITH SOCIAL MEDIA USAGE IN TOURISM While media has contributed positively to the development of global tourism industry, there has been Occasions where media publicity has adversely affected tourism in several countries. Media when not handled well can have disastrous effects on tourism. OTHER PROBLEM FACE Tax payment No such business tour highly depend of fuel political
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