My primary research interest is in marketing-finance interface where we estimate the impact of marketing actions on financial market metrics. Within this research area, I also study how marketing and financing strategies interact. My other research interests include diverse topics such as social media marketing, consumer behavior, and trade credit financing.
I teach Marketing Engineering (Analytics) and Social Media Marketing to the Masters students and Experimental Methods to PhD students at ESSEC.
My primary research interest is in marketing-finance interface where we estimate the impact of marketing actions on financial market metrics. Within this research area, I also study how marketing and financing strategies interact. My other research interests include diverse topics such as social media marketing, consumer behavior, and trade credit financing.
I teach Marketing Engineering (Analytics) and Social Media Marketing to the Masters students and Experimental Methods to PhD students at ESSEC.
