Corporate image among Vietnamese
0 likes1,234 views
The document presents a survey on the corporate image of various countries' companies, focusing on Vietnam, Japan, the USA, Korea, China, and Thailand. Conducted among 650 adults in April 2021, it highlights key perceptions such as trustworthiness, professionalism, and efficiency, with detailed statistics on recall ratios for companies in each country. The findings illustrate the evolving corporate landscape in Vietnam and how it compares internationally.
Corporate image among Vietnamese
- 1. !"#$ %& '()%($ *+,-$. ,$&$+,/0 1,'2%3$3 45 6&%+ 7)8& 9(/: !"#$"#%&'()*%+',(%*"-+(.)'&-%*',' !"#$%&'("%)*+,%
- 2. /0'#0)'1 As the economy in Vietnam grows, Vietnamese have more opportunities to get to know the different variety of enterprises. This survey was made in order to figure out the corporate image by “country”, to illustrate the corporate characteristics. This survey was conducted among Adult 18+ of 650 samples in April 2021.
- 3. !"#$"#%&'()*%+'(,2**%#3 !"#"$ %& '()*" &+$,"#()* -."+/"$0 1+*2$"3 Professional 52 % Professional 54% Professional 36 % High stress 28 % Top-down 29 % International 40 % Efficient 42 % International 52 % Efficient 35 % Traditional 27 % Professional 26 % Professonal 40 % Trustful 40 % Efficient 42 % Traditional 27 % International 20 % High social responsibility 24 % Efficient 34 % High social responsibility 36 % Flexible 35 % Flexible 27 % Top-down 20 % Good atmosphere 22 % Trustful 33 % International 31 % Innovative 29 % Trustful x% Innovative 19 % Familiar 21 % High social responsibility 32 % High stress 26 % Trustful 28 % International 26 % Professional 18 % Traditional 20 % Innovative 8 % No.1 No.2 No.3 No.4 No.5 No.6 Traditional 40 % Familiar 33% High social responsibility 29 % Trustful 29 % Efficient 26 % Innovative 25 % 4.+$"
- 4. !"#$"#%&'()*%+'("4(5%$%-(6"*$%-3 !""#$%&'()'*+",$",$-)'(+*.$'/0%1*$%23$45"6%//+",'(7$866+1+%,*7$95)/*6)(:$;%/+#%/$*<'*7$ ='0',$1">0',.$+/$(%//$(+?%(.$5%1"@,+A%#$'/$'$B,*%5,'*+",'(7$C(%2+D(%$"5$B,,"&'*+&%$ 1">0',.$',#$>"5%$(+?%(.$95'#+*+",'($E+*<$F+@<$/*5%//7$!""#$'*>"/0<%5%: Q. What are the images of Japan company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
- 5. 7"$(6"*$%-)',(%,,"6)%&'8(1)&9(5%$%-(6"*$%-3 !"#$%&'#&()#'%)#*&+)#,-#'%)#.,+/&*0#'%&'#.,+)#1/#2%)*#0,1#%)&(#3&/&*#.,+/&*04 60% Ratio of company recall No.1 20% No.5 10% No.2 16% No.6 9% No.3 13% No.7 8% No.4 10% No.8 8% F+@<$5%1'(($5'*%7$5%1'((%#$D5',#/$>"/*(.$1">%$65">$')*"$>"*"5G>"*"5$1'*%@"5.$',#$<")/%<"(#$ %(%1*5+1'($'00(+',1%/
- 6. !"#$"#%&'()*%+'("4(:;(6"*$%-3 Q. What are the images of US company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
- 7. 7"$(6"*$%-)',(%,,"6)%&'8(1)&9(:;(6"*$%-3 !"#$%&'#&()#'%)#*&+)#,-#'%)#.,+/&*0#'%&'#.,+)#1/#2%)*#0,1#%)&(#56#.,+/&*04 50% Ratio of company recall No.1 23% No.5 12% No.2 16% No.6 5% No.3 14% No.7 5% No.4 12% No.8 3% L%1'((%#$1">0',+%/$>"/*(.$1">%$E%((J?,"E,$*%1<,"("@.$1">0',.
- 8. 7"$(6"*$%-)',(%,,"6)%&'8(1)&9(<"#'%(6"*$%-3 Q. What are the images of Korea company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
- 9. 7"$(6"*$%-)',(%,,"6)%&'8(1)&9(<"#'%(6"*$%-3 !"#$%&'#&()#'%)#*&+)#,-#'%)#.,+/&*0#'%&'#.,+)#1/#2%)*#0,1#%)&(#7,()&#.,+/&*04 51% Ratio of company recall No.1 41% No.5 9% No.2 26% No.6 6% No.3 24% No.7 4% No.4 13% No.8 1% I'>/),@7$M!$',#$F).,#'+ '5%$*<%$>"/*$'//"1+'*%#$E+*<$N"5%',$1">0',.$
- 10. !"#$"#%&'()*%+'("4(!9)-%(6"*$%-3 @'47,&/"%&&+,6");'/'#()*,)(;,1(/%"()/'#()*,)"%,/#2,'3)4%,):#?/,A7'(),.#32)(85, 67%8,)"%,*%&&,*'9%*8,"%.#4('B%;,)&,),!"#$%&&'#()*+,6"?&/$?*+,-$$'.'%(/,'3)4%,)3#(4, #/7%"&5 Q. What are the images of China company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
- 12. !"#$"#%&'()*%+'("4(79%)=%-8(6"*$%-3 6#2,'3)4%&,#$,67)'*)(;,.#32)(8,)"%,6#2<;#=(+,!"#$%&&'#()*,0,@'47,&#.')*, "%&2#(&':'*'/85,67)'*)(;,7)&,2##",'3)4%,/#,#/7%"&,CD*3#&/,E4)2,F&,)F%")4%G, '(;%H,'&,*#=%",/7)(,/7%,)F%")4%,*'(%&I Q. What are the images of Thailand company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
- 13. 7"$(6"*$%-)',(%,,"6)%&'8(1)&9(79%)=%-8(6"*$%-3 !"#$%&'#&()#'%)#*&+)#,-#'%)#.,+/&*0#'%&'#.,+)#1/#2%)*#0,1#%)&(#:%&9;&*<#.,+/&*04 25% Ratio of company recall No.1 4% No.5 2% No.2 3% No.6 2% No.3 3% No.7 2% No.4 2% No.8 1% L%1'((%#$1">0',+%/$1">%$65">$&'5+")/$1'*%@"5+%/$05"#)1*/:
- 14. !"#$"#%&'()*%+'("4(;)-+%$"#'(6"*$%-3 D3#(4,#/7%"&+,J'(4)2#"%,.#32)(8,7)&,),4##;,'3)4%,'(,)**,)&2%./5,K#&/, 2#2?*)",'3)4%&,#$,J'(4)2#"%,.#32)(8,)"%,1(/%"()/'#()*+,-$$'.'%(/+,!"#$%&&'#()*5 Q. What are the images of Singapore company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
- 15. 7"$(6"*$%-)',(%,,"6)%&'8(1)&9(;)-+%$"#'(6"*$%-3 !"#$%&'#&()#'%)#*&+)#,-#'%)#.,+/&*0#'%&'#.,+)#1/#2%)*#0,1#%)&(#69*=&/,()#.,+/&*04 20% Ratio of company recall No.1 2% No.5 1% No.2 2% No.6 1% No.3 1% No.7 1% No.4 1% No.8 1% L#=,"%.)**,")/%+,7)*$,#$,/7%,.#32)('%&,)"%,MNM .#"2
- 16. !"#$"#%&'()*%+'("4(.)'&-%*(6"*$%-3 6");'/'#()*+,O)3'*')",0,@'47,&#.')*,"%&2#(&':'*'/8,)"%,/7%,/#2,'3)4%&,#$, P'%/()3%&%,.#32)(8 Q. What are the images of Vietnam company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
- 17. 7"$(6"*$%-)',(%,,"6)%&'8(1)&9(.)'&-%*(6"*$%-3 !"#$%&'#&()#'%)#*&+)#,-#'%)#.,+/&*0#'%&'#.,+)#1/#2%)*#0,1#%)&(#>9)'*&+#.,+/&*04 72% Ratio of company recall No.1 21% No.5 7% No.2 15% No.6 5% No.3 11% No.7 5% No.4 7% No.8 5% High recall rate
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
- 21. /-=)-'(*%#L'&(#','%#69(M J28)'-6' >%,7)F%,#F%",QRR+RRR,3%3:%"&,()/'#(<=';%,=7#,)"%,%)4%",/#,&7)"%,/7%'", #2'('#(&5,S?",;)/),2"#F'&'#(&,)"%,T?'.9%&/,;?%,/#,/7'&,F)&/,;'"%./,2)(%*,&8&/%35 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Q F B K H B M B J H B F I K H I M I J H I F E K H E M E J H E F M K H M M M J H M F J K H H,* !"# !$# %# &# '# '# &(# N8? N&*,9 8&*#:%, R&#S&*= N&9#T%,*= R,*=#S%&9 O'%)(P )%# &&# #+)$ >$*+)$ I*$0*) 4+2>
- 22. /44=)-'(*%#L'&(#','%#69(M !"0'#%+' K#"%,/7)(,URR,=%**<%;?.)/%;,$'%*;=#"9%"&,()/'#(<=';%,='/7,/7%,"%)*</'3%, .#((%./'#(&,F'),#?",;%;'.)/%;,3#:'*%,)22,$#",7'47%",T?)*'/8,;)/),.#**%./'#(&,, @AKV,WUR, A)(,67#V,XR, Y),Z)(4,V,XR,, @)(#',V,[R, Z7) 6")(4,V,NR, @)',!7#(4 V,WR, Y)9*)9 V,WR, Fieldworker deployment
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
- 25. Q&Me is provided by Asia Plus Inc. https://qandme.net Contact us: Tel: 02839 100 043 Email: [email protected]