SlideShare a Scribd company logo
3
Most read
7
Most read
17
Most read
Your sub-title here
Women’s drinking behaviours in Vietnam
-Strong peer pressure of drinking alcohols among female
Survey information
<Women’s custom of drinking>
• Sample size: 492 samples
• Respondent criteria: Female, 18-29 years old
• Conducted time: July 29st - August 30st 2015
<Men’s custom of drinking, Men’s thinking about women’s drinking>
• Sample size: 308 samples
• Respondent criteria: Men, 18-29 years old
• Conducted time: August 5th-6th 2015
<Custom of drinking within women who often drink>
• Sample size: 32 samples
• Respondent criteria: Female, 18-29 years old
• Conducted time: August 5th-6th 2015
• We asked women who answered everyday or 2 - 4 times a week
about frequency of drinking
Executive Summary
<Women>
• 50% drink alcohol less than once a month
• 72% drink one beer outside, women don’t drink much
• I am worried about my health(43%), Women should not
drink alcohol(41%) are main reasons of not drinking
• Special occasion(56%) is the main purpose of drinking
<Men>
• 23% drink alcohol less than once a month
• 12% never drink alcohol
• 71% think women should not so much drink alcohol
• 78% think women pretend that they cannot drink
Characters of people who often drink
<Women>
• 60% women rarely drink, which is much less than men
• Most of the female drink 1 bottles of beer only
• Health concern, and the traditional opinion of “female-should-not-
drink” are the main reasons
• For women, drinking alcohol at home alone is not common
• 78% female are asked to do bottle-up regularly
• 77% of men think that it is not good that women drink alcohol so
much
• 78% of men think women pretend that they cannot drink, while
88% of women pretend that they cannot drink even they can
Respondent profile (Women)
15%
36%
49%
18 - 19
20 - 24
25 - 29
Age
50%
37%
7%
6%
Area
Ho Chi Minh Hanoi
Can Tho Da nang
Respondent profile (Men)
19%
33%
48%
18 - 19
20 - 24
25 - 29
Age
22%
20%
4%
3%
51%
Area
Ho Chi Minh Hanoi
Hai Phong Can Tho
Others
How often do you drink alcohol ?
60% women rarely drink. The ratio is much less than men
12%
23%
12%
25%
15%
9%
4%
19%
41%
13%
14%
6%
5%
2%
Never
Less than once a month
Once a month
Two or three a month
Once aweek
2-4 times a week
Every day/Almost every day
Women Men
<Women>
How many beers do you drink?
1 beer only are the common answers regardless of the
places
1%
2%
7%
25%
65%
2%
1%
7%
18%
72%
More than 7
6 -7
4 - 5
2 - 3
1
In house Outside
<Women>
How many beers have your drunk the most in your
life, at one time?
7%
3%
9%
18%
31%
33%
0% 5% 10% 15% 20% 25% 30% 35%
More than 10
8 - 9
6 - 7
4 - 5
2 - 3
1
Women do not drink so much, for 64% have drunk less
than 3 bottles of beer
<Women>
What is the reason that you do not beer so much
6%
5%
6%
7%
12%
20%
23%
23%
31%
32%
35%
41%
43%
Others
Having things to do
Caring about diet
Allergy
Parents pressure
Drinking is bad behavior
Concern in motorbike drive
Bad taste
Dislike to be out of control
Safety concern
Dislike to get drunk
Women should not drink alcohol
Worring about health
Health concern, and the traditional opinion of “female-should-not-
drink” are the main reasons
<Women>
Why and when do you drink alcohols?
2%
4%
9%
13%
14%
18%
19%
20%
27%
56%
0% 10% 20% 30% 40% 50% 60%
I just like alcohol
Others
Fatigue recovery
Making dishes delicious
Relaxing
Relieving stress
Making enjoyment
I will drink when everyone is drinking
Making communication easy
Special occasion (Birthday, Wedding etc.)
Special occasion (e.g wedding) are the main events
for female to drink
<Women>
What is your favorite alcohol?
54%
23% 22%
14% 11% 9% 7% 6% 6% 6% 3% 3% 2%
Beer is the most popular with 54% of popularity
<Women>
Where do you often drink alcohol ?
Restaurant gathers the most popularity with 53%
53%
39%
29%
12%
9% 8% 6%
2%
Restrant House Street
vendor
restaurant
Bar Others Beerclub Club Park
<Women>
How often do you drink alcohol at home alone?
29%
46%
6%
5%
6%
5%
3%
0% 10% 20% 30% 40% 50%
Never
Less than once a month
Once a month
Two or three times a month
Once a week
2-4 times a week
Almost every day
For women, drinking alcohol at home alone is not common
Do you think the guys who drink many drinks “cool”?
Men=29% think cool, Women=14% think cool
77%
14%
9%
49%
29%
22%
No Yes I don't care
Women Men
<Women>
About bottle-up
78% are asked to do bottle-up regularly
Always
7%
Most of
the
times
15%
Occasio
nally
51%
Rarely
21%
Never
6%
How often are you asked to do
bottle-up when you go drinking?
2%
7%
9%
23%
60%
Making everyone
drunk
Never do that
Making game more
exciting
Peer pressure
Making the
atmosphere better
Why do you do bottle-up ?
How do you like bottle-up culture in Vietnam?
34% of women, 41% of men are negative about it
19%
22%
37%
12%
9%
8%
26%
40%
18%
8%
I don't like it
I don't really like it
Average
I like it
I really like it
Women Men
Do you think "Women should not drink so much" ?
Men=totally agree(46%), agree(31%)
Women (drinkers) =totally agree(19%), agree(31%)
46%
26%
17%
7%
5%
19%
31%
25%
22%
3%
I totally agree it
I agree it
Avarage
I disagree it
I totally disagree it
Women who often drink Men
Most of men is with the conservative idea about
women drinking alcohols
I think it is Vietname
tradition that women
should not drink
I do not put with women
drinking so much
alcohols
29歳 会社員
27歳 自営業
Do you think "Women should not drink so much" ?
– Opinions from guys
Gap in drinking alcohols
78% of men think women pretend that they cannot drink
88% of women pretend that they cannot drink even they can
Always
28%
Often
22%
Someti
mes
38%
Rarely
9%
Never
3%
Have you ever pretend that
you cannot drink alcohol
Always
22%
Often
20%Someti
mes
36%
Rarely
13%
Never
9%
Do you think ladies pretend
they cannot drink alcohol?
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.

More Related Content

PPTX
Vietnamese alcohol drinking behavior
Q&Me Vietnam Market Research
 
PPTX
Energy drinks Marketing Strategies presentation
Amina Raja
 
PPTX
marketing for energy drink
Tanim Mahmud Chowdhury
 
PPTX
Marketing Monster Energy Drink Presentation
jderemo
 
PDF
Cao Nha Dinh - Young Marketer Contest 9
ssuserf08d02
 
PDF
Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022
MarketingTrips
 
PPT
Bài giảng tập huấn Khởi nghiệp
Nguyễn Thanh Phong
 
PDF
Báo cáo Social Media Benchmark 2024 cho dân Marketing
MarketingTrips
 
Vietnamese alcohol drinking behavior
Q&Me Vietnam Market Research
 
Energy drinks Marketing Strategies presentation
Amina Raja
 
marketing for energy drink
Tanim Mahmud Chowdhury
 
Marketing Monster Energy Drink Presentation
jderemo
 
Cao Nha Dinh - Young Marketer Contest 9
ssuserf08d02
 
Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022
MarketingTrips
 
Bài giảng tập huấn Khởi nghiệp
Nguyễn Thanh Phong
 
Báo cáo Social Media Benchmark 2024 cho dân Marketing
MarketingTrips
 

What's hot (20)

PPTX
Beer for vietnamese report
Q&Me Vietnam Market Research
 
PPTX
Fish Sauce Usage In Vietnam
DI Marketing
 
PDF
Milk drinking behaviors in vietnam
Q&Me Vietnam Market Research
 
PPTX
Vietnamese shampoo usage survey
Q&Me Vietnam Market Research
 
PDF
[Survey Report] Vietnam Youth Lifestyle
Q&Me Vietnam Market Research
 
PDF
[Survey] Vietnam mom's shopping behavior change
Q&Me Vietnam Market Research
 
PPTX
Fish sauce usage in Vietnam
DI Marketing
 
PPTX
Vietnam Motorbike Purchase Trend
Q&Me Vietnam Market Research
 
PDF
Vietnam's coffee consumer behavior
MarketIntello
 
PPTX
Survey about coffee shop preference in vn
Q&Me Vietnam Market Research
 
PDF
Beer brand image analysis in Vietnam
Q&Me Vietnam Market Research
 
PDF
[Survey] Milk with sugar? - Vietnam milk drink behavior
Q&Me Vietnam Market Research
 
PPTX
Vietnamese media consumption differences in south and north
Q&Me Vietnam Market Research
 
PDF
Vietnam's soft drink consumer behavior
MarketIntello
 
PPTX
Toothbrush and toothpaste usage in vietnam
Q&Me Vietnam Market Research
 
PDF
Vietnamese expectation for tet 2022
Q&Me Vietnam Market Research
 
PPTX
Chewing gum usage in Vietnam
DI Marketing
 
PDF
[Survey] Instant noodle store share in Vietnam
Q&Me Vietnam Market Research
 
PDF
Kantar - Báo cáo Tết 2022
MarketingTrips
 
PPTX
Instant coffee for vietnamese
Q&Me Vietnam Market Research
 
Beer for vietnamese report
Q&Me Vietnam Market Research
 
Fish Sauce Usage In Vietnam
DI Marketing
 
Milk drinking behaviors in vietnam
Q&Me Vietnam Market Research
 
Vietnamese shampoo usage survey
Q&Me Vietnam Market Research
 
[Survey Report] Vietnam Youth Lifestyle
Q&Me Vietnam Market Research
 
[Survey] Vietnam mom's shopping behavior change
Q&Me Vietnam Market Research
 
Fish sauce usage in Vietnam
DI Marketing
 
Vietnam Motorbike Purchase Trend
Q&Me Vietnam Market Research
 
Vietnam's coffee consumer behavior
MarketIntello
 
Survey about coffee shop preference in vn
Q&Me Vietnam Market Research
 
Beer brand image analysis in Vietnam
Q&Me Vietnam Market Research
 
[Survey] Milk with sugar? - Vietnam milk drink behavior
Q&Me Vietnam Market Research
 
Vietnamese media consumption differences in south and north
Q&Me Vietnam Market Research
 
Vietnam's soft drink consumer behavior
MarketIntello
 
Toothbrush and toothpaste usage in vietnam
Q&Me Vietnam Market Research
 
Vietnamese expectation for tet 2022
Q&Me Vietnam Market Research
 
Chewing gum usage in Vietnam
DI Marketing
 
[Survey] Instant noodle store share in Vietnam
Q&Me Vietnam Market Research
 
Kantar - Báo cáo Tết 2022
MarketingTrips
 
Instant coffee for vietnamese
Q&Me Vietnam Market Research
 
Ad

Viewers also liked (20)

PPTX
Research on Vietnamese cooking at home
Q&Me Vietnam Market Research
 
PPTX
Sushi eating behaviors among Vietnamese
Q&Me Vietnam Market Research
 
PPTX
Where does Vietnamese get cooking info?
Q&Me Vietnam Market Research
 
PPTX
Vietnam fast food chains
Q&Me Vietnam Market Research
 
PPTX
Vietnam retail stats data (HCM, Hanoi)
Q&Me Vietnam Market Research
 
PPTX
Vietnamese social media behavior 2016
Q&Me Vietnam Market Research
 
PPTX
Vietnamese food for children
Q&Me Vietnam Market Research
 
PPTX
Tracking beer usage in Vietnam
DI Marketing
 
PPTX
Eating behaviors of vietnamese singles
Q&Me Vietnam Market Research
 
PPTX
Nghiên cứu hành vi tiêu dùng các sản phẩm Bia trên thị trường thành phố Đà Nẵng
Họa My
 
PDF
Survey about Fashion behaviour and interests in Vietnam
Q&Me Vietnam Market Research
 
PDF
Vietnamese Consumers Insight 2016
Canada-Vietnam Entrepreneurs
 
PPTX
Buffalo Wild Wings Franchise
Lewis Trio
 
PDF
BWW_presentation_Final
Sharla Napier
 
PDF
Becoming a Top Brand on Facebook
22squared
 
PDF
3 bước xây dựng mô hình & thương hiệu nhượng quyền Việt nam
Phi Van Nguyen
 
PDF
10 Xu Hướng Hàng Đầu Ngành Bán Lẻ
Phi Van Nguyen
 
PDF
Tet insights 2016 in vietnam market
Duy, Vo Hoang
 
PDF
Vietnam market research
Solidiance
 
PDF
Báo cáo nghiên cứu nhanh về thói quen tiêu dùng bia của người dân Việt Nam
InfoQ - GMO Research
 
Research on Vietnamese cooking at home
Q&Me Vietnam Market Research
 
Sushi eating behaviors among Vietnamese
Q&Me Vietnam Market Research
 
Where does Vietnamese get cooking info?
Q&Me Vietnam Market Research
 
Vietnam fast food chains
Q&Me Vietnam Market Research
 
Vietnam retail stats data (HCM, Hanoi)
Q&Me Vietnam Market Research
 
Vietnamese social media behavior 2016
Q&Me Vietnam Market Research
 
Vietnamese food for children
Q&Me Vietnam Market Research
 
Tracking beer usage in Vietnam
DI Marketing
 
Eating behaviors of vietnamese singles
Q&Me Vietnam Market Research
 
Nghiên cứu hành vi tiêu dùng các sản phẩm Bia trên thị trường thành phố Đà Nẵng
Họa My
 
Survey about Fashion behaviour and interests in Vietnam
Q&Me Vietnam Market Research
 
Vietnamese Consumers Insight 2016
Canada-Vietnam Entrepreneurs
 
Buffalo Wild Wings Franchise
Lewis Trio
 
BWW_presentation_Final
Sharla Napier
 
Becoming a Top Brand on Facebook
22squared
 
3 bước xây dựng mô hình & thương hiệu nhượng quyền Việt nam
Phi Van Nguyen
 
10 Xu Hướng Hàng Đầu Ngành Bán Lẻ
Phi Van Nguyen
 
Tet insights 2016 in vietnam market
Duy, Vo Hoang
 
Vietnam market research
Solidiance
 
Báo cáo nghiên cứu nhanh về thói quen tiêu dùng bia của người dân Việt Nam
InfoQ - GMO Research
 
Ad

Similar to [Survey] Vietnamese female drinking behaviours (20)

PPTX
Smoking behaviours among Vietnamese
Q&Me Vietnam Market Research
 
PPT
Teendrinkingpartying
aweaver19
 
PDF
Liquor industry summer training report with questionnair
Nitin Jaiswal
 
PPT
Teen Drinking
sveros
 
PDF
A look at the UK's alcohol drinking habits
Harris Interactive UK
 
PDF
Conversations at The Royal - Alcohol: How much is too much?
The Royal Mental Health Centre
 
PPTX
It's all about the beer
DI Marketing
 
PPT
Teen Drinking
sveros
 
PPT
Toronto SaferNightlife.info Survey
Lisa Campbell
 
PPT
Twisted English Project
10christinalynch
 
PPTX
ベトナム人の喫煙習慣について
Q&Me Vietnam Market Research
 
PPTX
NACD_alcohol_bulletin_presentation.pptx
AlexandruBuruc
 
PPT
Teen Drinking And Drug Use
bobbymichenzi
 
PPTX
Final presentation
bdigwood
 
PDF
Vietnamese opinion about Aodai culture
Q&Me Vietnam Market Research
 
PPTX
Female alcoholism
poovvizhi swamy
 
PPTX
SOC 204 Goldberg Ch 6 Alcohol
Michelle Cottrell
 
PPTX
Soc 204 Drugs & Society - Goldberg Chapter 6 - Alcohol
Michelle Cottrell
 
PPT
Analysis Questionnaire Tara
bendinatcomenius
 
PPTX
Convenience store usage among Vietnamese youth
Q&Me Vietnam Market Research
 
Smoking behaviours among Vietnamese
Q&Me Vietnam Market Research
 
Teendrinkingpartying
aweaver19
 
Liquor industry summer training report with questionnair
Nitin Jaiswal
 
Teen Drinking
sveros
 
A look at the UK's alcohol drinking habits
Harris Interactive UK
 
Conversations at The Royal - Alcohol: How much is too much?
The Royal Mental Health Centre
 
It's all about the beer
DI Marketing
 
Teen Drinking
sveros
 
Toronto SaferNightlife.info Survey
Lisa Campbell
 
Twisted English Project
10christinalynch
 
ベトナム人の喫煙習慣について
Q&Me Vietnam Market Research
 
NACD_alcohol_bulletin_presentation.pptx
AlexandruBuruc
 
Teen Drinking And Drug Use
bobbymichenzi
 
Final presentation
bdigwood
 
Vietnamese opinion about Aodai culture
Q&Me Vietnam Market Research
 
Female alcoholism
poovvizhi swamy
 
SOC 204 Goldberg Ch 6 Alcohol
Michelle Cottrell
 
Soc 204 Drugs & Society - Goldberg Chapter 6 - Alcohol
Michelle Cottrell
 
Analysis Questionnaire Tara
bendinatcomenius
 
Convenience store usage among Vietnamese youth
Q&Me Vietnam Market Research
 

More from Q&Me Vietnam Market Research (20)

PDF
How well DX is penetrated in Vietnam
Q&Me Vietnam Market Research
 
PDF
Vietnam market trend (2021 Jan_Dec).pdf
Q&Me Vietnam Market Research
 
PDF
Vietnam social media characteristics.pdf
Q&Me Vietnam Market Research
 
PDF
Electric car perception in Vietnam.pdf
Q&Me Vietnam Market Research
 
PDF
Food delivery trend_2022.pdf
Q&Me Vietnam Market Research
 
PDF
Vietnam media popularity & trustability
Q&Me Vietnam Market Research
 
PDF
Social media usage change during covid
Q&Me Vietnam Market Research
 
PDF
How Covid-19 change beauty care behavior in Vietnam
Q&Me Vietnam Market Research
 
PDF
Vietnam macro market trend (up to Aug 2021)
Q&Me Vietnam Market Research
 
PDF
Survey about Vietnamese remote work preference
Q&Me Vietnam Market Research
 
PDF
Motorbike frustration and car ownership motivation
Q&Me Vietnam Market Research
 
PDF
Vietnamese favorite celebrities
Q&Me Vietnam Market Research
 
PDF
Vietnam language learning behaviors
Q&Me Vietnam Market Research
 
PDF
Vietnam market trend (2021 Q1)
Q&Me Vietnam Market Research
 
PDF
Vietnam Online Travel Behaviors
Q&Me Vietnam Market Research
 
PDF
Ridehailing vs Traditional transportation: Demand difference in Vietnam
Q&Me Vietnam Market Research
 
PDF
Survey about Vietnamese exercise behaviors
Q&Me Vietnam Market Research
 
PDF
Corporate image among Vietnamese
Q&Me Vietnam Market Research
 
PDF
Actions that vietnamese dislike
Q&Me Vietnam Market Research
 
PDF
Survey about Vietnamese music listening behavior
Q&Me Vietnam Market Research
 
How well DX is penetrated in Vietnam
Q&Me Vietnam Market Research
 
Vietnam market trend (2021 Jan_Dec).pdf
Q&Me Vietnam Market Research
 
Vietnam social media characteristics.pdf
Q&Me Vietnam Market Research
 
Electric car perception in Vietnam.pdf
Q&Me Vietnam Market Research
 
Food delivery trend_2022.pdf
Q&Me Vietnam Market Research
 
Vietnam media popularity & trustability
Q&Me Vietnam Market Research
 
Social media usage change during covid
Q&Me Vietnam Market Research
 
How Covid-19 change beauty care behavior in Vietnam
Q&Me Vietnam Market Research
 
Vietnam macro market trend (up to Aug 2021)
Q&Me Vietnam Market Research
 
Survey about Vietnamese remote work preference
Q&Me Vietnam Market Research
 
Motorbike frustration and car ownership motivation
Q&Me Vietnam Market Research
 
Vietnamese favorite celebrities
Q&Me Vietnam Market Research
 
Vietnam language learning behaviors
Q&Me Vietnam Market Research
 
Vietnam market trend (2021 Q1)
Q&Me Vietnam Market Research
 
Vietnam Online Travel Behaviors
Q&Me Vietnam Market Research
 
Ridehailing vs Traditional transportation: Demand difference in Vietnam
Q&Me Vietnam Market Research
 
Survey about Vietnamese exercise behaviors
Q&Me Vietnam Market Research
 
Corporate image among Vietnamese
Q&Me Vietnam Market Research
 
Actions that vietnamese dislike
Q&Me Vietnam Market Research
 
Survey about Vietnamese music listening behavior
Q&Me Vietnam Market Research
 

Recently uploaded (20)

PPTX
Bata_MKT401 marketing career record.pptx
NavidAlFaiyazProvi1
 
PDF
TAIPAN99 Situs Pkv Games Terbaik Bermain Kapan Pun Dimana Dengan Mudah #1
TAIPAN 99
 
PDF
Multi-Platform Search is the Future of SEO: How to Capture Demand Beyond Goog...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PDF
Owning the Outcome When You Don’t Own the Click: A New Look at Zero-Click Mar...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PDF
AI in Marketing - From Imagination to Execution - Aarshiya Khandelwal
aarshiyakhandelwal1
 
PDF
Performance-Driven Web Design-Fast, Smart & Scalable Web Design
Viacon
 
PPTX
What Branding looks like, by: Cayancela Sánchez Jairo
Jairo Cayancela Sánchez
 
PDF
How Healthcare Advertising Agencies in Mumbai Use Digital To.pdf
matrix bricks infotech
 
PDF
NeuroRank™: The Future of AI-First SEO..
Ambika Sharma
 
PPTX
Digital Marketing: Strategies for the Modern Age
digitalaayush695
 
PDF
Digital Marketing Landscape for Beginners (Nepali Case Study Included) – Day ...
Dipendra Poudel | The Digital Dipendra
 
PDF
Buy Elite Yelp Reviews In This Year 2025
usasocialservice
 
PPTX
Agriculture marketing trade and price list
thegreatprettyvprobr
 
PDF
AI & Automation: The Future of Marketing or the End of Creativity - Barbara R...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PDF
Ramjilal Ramsaroop || Trending Branding
Pratibha Singh
 
PDF
Beginners Guide on How to do Email Marketing
AamirSheikh33
 
PPTX
Social_Media_Marketing_Presentation.pptx
sumitsaini6461
 
PPTX
Digital Marketing_Strategy 2025.pptx
vishalsharmaschool
 
PDF
Internet Marketing Company Report KUBS 2025 Spring.pdf
Janghyuk Lee
 
PDF
How to Get 1,000+ Leads Automatically – Proven System for 2025!
manzoor Ali
 
Bata_MKT401 marketing career record.pptx
NavidAlFaiyazProvi1
 
TAIPAN99 Situs Pkv Games Terbaik Bermain Kapan Pun Dimana Dengan Mudah #1
TAIPAN 99
 
Multi-Platform Search is the Future of SEO: How to Capture Demand Beyond Goog...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Owning the Outcome When You Don’t Own the Click: A New Look at Zero-Click Mar...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI in Marketing - From Imagination to Execution - Aarshiya Khandelwal
aarshiyakhandelwal1
 
Performance-Driven Web Design-Fast, Smart & Scalable Web Design
Viacon
 
What Branding looks like, by: Cayancela Sánchez Jairo
Jairo Cayancela Sánchez
 
How Healthcare Advertising Agencies in Mumbai Use Digital To.pdf
matrix bricks infotech
 
NeuroRank™: The Future of AI-First SEO..
Ambika Sharma
 
Digital Marketing: Strategies for the Modern Age
digitalaayush695
 
Digital Marketing Landscape for Beginners (Nepali Case Study Included) – Day ...
Dipendra Poudel | The Digital Dipendra
 
Buy Elite Yelp Reviews In This Year 2025
usasocialservice
 
Agriculture marketing trade and price list
thegreatprettyvprobr
 
AI & Automation: The Future of Marketing or the End of Creativity - Barbara R...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Ramjilal Ramsaroop || Trending Branding
Pratibha Singh
 
Beginners Guide on How to do Email Marketing
AamirSheikh33
 
Social_Media_Marketing_Presentation.pptx
sumitsaini6461
 
Digital Marketing_Strategy 2025.pptx
vishalsharmaschool
 
Internet Marketing Company Report KUBS 2025 Spring.pdf
Janghyuk Lee
 
How to Get 1,000+ Leads Automatically – Proven System for 2025!
manzoor Ali
 

[Survey] Vietnamese female drinking behaviours

  • 1. Your sub-title here Women’s drinking behaviours in Vietnam -Strong peer pressure of drinking alcohols among female
  • 2. Survey information <Women’s custom of drinking> • Sample size: 492 samples • Respondent criteria: Female, 18-29 years old • Conducted time: July 29st - August 30st 2015 <Men’s custom of drinking, Men’s thinking about women’s drinking> • Sample size: 308 samples • Respondent criteria: Men, 18-29 years old • Conducted time: August 5th-6th 2015 <Custom of drinking within women who often drink> • Sample size: 32 samples • Respondent criteria: Female, 18-29 years old • Conducted time: August 5th-6th 2015 • We asked women who answered everyday or 2 - 4 times a week about frequency of drinking
  • 3. Executive Summary <Women> • 50% drink alcohol less than once a month • 72% drink one beer outside, women don’t drink much • I am worried about my health(43%), Women should not drink alcohol(41%) are main reasons of not drinking • Special occasion(56%) is the main purpose of drinking <Men> • 23% drink alcohol less than once a month • 12% never drink alcohol • 71% think women should not so much drink alcohol • 78% think women pretend that they cannot drink
  • 4. Characters of people who often drink <Women> • 60% women rarely drink, which is much less than men • Most of the female drink 1 bottles of beer only • Health concern, and the traditional opinion of “female-should-not- drink” are the main reasons • For women, drinking alcohol at home alone is not common • 78% female are asked to do bottle-up regularly • 77% of men think that it is not good that women drink alcohol so much • 78% of men think women pretend that they cannot drink, while 88% of women pretend that they cannot drink even they can
  • 5. Respondent profile (Women) 15% 36% 49% 18 - 19 20 - 24 25 - 29 Age 50% 37% 7% 6% Area Ho Chi Minh Hanoi Can Tho Da nang
  • 6. Respondent profile (Men) 19% 33% 48% 18 - 19 20 - 24 25 - 29 Age 22% 20% 4% 3% 51% Area Ho Chi Minh Hanoi Hai Phong Can Tho Others
  • 7. How often do you drink alcohol ? 60% women rarely drink. The ratio is much less than men 12% 23% 12% 25% 15% 9% 4% 19% 41% 13% 14% 6% 5% 2% Never Less than once a month Once a month Two or three a month Once aweek 2-4 times a week Every day/Almost every day Women Men
  • 8. <Women> How many beers do you drink? 1 beer only are the common answers regardless of the places 1% 2% 7% 25% 65% 2% 1% 7% 18% 72% More than 7 6 -7 4 - 5 2 - 3 1 In house Outside
  • 9. <Women> How many beers have your drunk the most in your life, at one time? 7% 3% 9% 18% 31% 33% 0% 5% 10% 15% 20% 25% 30% 35% More than 10 8 - 9 6 - 7 4 - 5 2 - 3 1 Women do not drink so much, for 64% have drunk less than 3 bottles of beer
  • 10. <Women> What is the reason that you do not beer so much 6% 5% 6% 7% 12% 20% 23% 23% 31% 32% 35% 41% 43% Others Having things to do Caring about diet Allergy Parents pressure Drinking is bad behavior Concern in motorbike drive Bad taste Dislike to be out of control Safety concern Dislike to get drunk Women should not drink alcohol Worring about health Health concern, and the traditional opinion of “female-should-not- drink” are the main reasons
  • 11. <Women> Why and when do you drink alcohols? 2% 4% 9% 13% 14% 18% 19% 20% 27% 56% 0% 10% 20% 30% 40% 50% 60% I just like alcohol Others Fatigue recovery Making dishes delicious Relaxing Relieving stress Making enjoyment I will drink when everyone is drinking Making communication easy Special occasion (Birthday, Wedding etc.) Special occasion (e.g wedding) are the main events for female to drink
  • 12. <Women> What is your favorite alcohol? 54% 23% 22% 14% 11% 9% 7% 6% 6% 6% 3% 3% 2% Beer is the most popular with 54% of popularity
  • 13. <Women> Where do you often drink alcohol ? Restaurant gathers the most popularity with 53% 53% 39% 29% 12% 9% 8% 6% 2% Restrant House Street vendor restaurant Bar Others Beerclub Club Park
  • 14. <Women> How often do you drink alcohol at home alone? 29% 46% 6% 5% 6% 5% 3% 0% 10% 20% 30% 40% 50% Never Less than once a month Once a month Two or three times a month Once a week 2-4 times a week Almost every day For women, drinking alcohol at home alone is not common
  • 15. Do you think the guys who drink many drinks “cool”? Men=29% think cool, Women=14% think cool 77% 14% 9% 49% 29% 22% No Yes I don't care Women Men
  • 16. <Women> About bottle-up 78% are asked to do bottle-up regularly Always 7% Most of the times 15% Occasio nally 51% Rarely 21% Never 6% How often are you asked to do bottle-up when you go drinking? 2% 7% 9% 23% 60% Making everyone drunk Never do that Making game more exciting Peer pressure Making the atmosphere better Why do you do bottle-up ?
  • 17. How do you like bottle-up culture in Vietnam? 34% of women, 41% of men are negative about it 19% 22% 37% 12% 9% 8% 26% 40% 18% 8% I don't like it I don't really like it Average I like it I really like it Women Men
  • 18. Do you think "Women should not drink so much" ? Men=totally agree(46%), agree(31%) Women (drinkers) =totally agree(19%), agree(31%) 46% 26% 17% 7% 5% 19% 31% 25% 22% 3% I totally agree it I agree it Avarage I disagree it I totally disagree it Women who often drink Men
  • 19. Most of men is with the conservative idea about women drinking alcohols I think it is Vietname tradition that women should not drink I do not put with women drinking so much alcohols 29歳 会社員 27歳 自営業 Do you think "Women should not drink so much" ? – Opinions from guys
  • 20. Gap in drinking alcohols 78% of men think women pretend that they cannot drink 88% of women pretend that they cannot drink even they can Always 28% Often 22% Someti mes 38% Rarely 9% Never 3% Have you ever pretend that you cannot drink alcohol Always 22% Often 20%Someti mes 36% Rarely 13% Never 9% Do you think ladies pretend they cannot drink alcohol?
  • 21. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = [email protected] Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.