Choosing the Best Social Platform For Your Business
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This document summarizes a discussion on choosing the best social media platforms and strategy for businesses. Some key considerations discussed include where a brand's target audience is found and which social channels they use, the goals and resources of the company, and whether every brand needs a Facebook page. Other discussed topics include how to differentiate a brand, creating an ambassador program, being consistent and engaging, tailoring content to the audience, and choosing platforms based on the type of content.
Choosing the Best Social Platform For Your Business
- 1. EVERY MONDAY at 9PM EST/8pm CST/6pm pst Atomicreach.com #ATOMICCHAT #ATOMICCHAT August 18, 2014 Choosing the best social platform for your business ItChangesEverything Helpingyoucreategreat contentforRealPeople Signupfor InsightsBetaToday! atomicreach.com/insights-beta What should you consider when putting a social media strategy in place for an organization? With declining reach for brand pages, do you think it’s important that every brand has a Facebook page? On social, how can you differentiate your brand from others? What are some good starting points for creating an ambassador program? How do you pick which networks to be on? @vin_orleck@Atomic_reach special guest:Hosted By: Vincent Orleck @Vin_Orleck Where is the audience found? Which #socialmedia channels are they using? What influencers do they follow? #atomicchat CBarrows @CBarrows So much to consider: audience, goals, company mission, money, time available... #atomicchat” adding voice tone in there. Iva Ignjatovic @IvaIgnjatovic Company/business/brand profile, pros and cons of SoMe networks and how to use both in strategy. #AtomicChat Vincent Orleck @Vin_Orleck I’m a big believer in brands using Facebook. I’ve done #B2C, #B2B, (and #H2H!) and found it relevant always. #AtomicChat Agent Palmer @AgentPalmer I think it’s only necessary for brands that have an active audience/community already on Facebook. Go where they are. #atomicchat Ira Haberman @irahaberman Love me some FB, but beware, it’s not for every audience just cause you think it is. Swim where your fishies are. #atomicchat Brandon Harig @BH_Social A brand’s FB page is like a store/company lobby; FB is a quick, scrollable intro to brand values, offering #atomicchat” Vincent Orleck @Vin_Orleck Our goal is to be as human, responsive, honest, transparent as possible. Many companies don’t want to utilize this approach #atomicchat Iva Ignjatovic @IvaIgnjatovic Do business profiling on customers, market, needs, determine levels of engagement, be realistic with time and resources... #AtomicChat Vincent Orleck @Vin_Orleck Talk to people internally! Actually BE SOCIAL. See who has interest in it, and don’t try to force the issue. #AtomicChat Vincent Orleck @Vin_Orleck There’s nothing wrong w/incentives or rewards for those that do contribute. #AtomicChat Rachel Miller @rachelloumiller Timely & empathetic listening and engagement. Participating in the conversations your customers are already having #AtomicChat CBarrows @CBarrows Time and staffing play role.You need to be able to be CONSISTENT and ENGAGING on your networks. #atomicchat Kavita Chintapalli @kavita1010 Tailor your posts and your page to your audience. Use keywords but not in a spammy, overpacked way. Engage w/your audience! #AtomicChat Sourabh Sharma @sssourabh Your platform choice depends on your content: for visuals, Pinterest or Instagram. For link redirects, twitter. Etcetera ;) #atomicchat 528 239.7K 13.3MTweets REach Chat stats provided by SpiderQube.com. FREE trial code for our community: 30daygo IMPRESSIONS #AtomicChat Numbers