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Admins are Critical Change Agents
Lizz Helinga
Sales Operations Manager
Silverline
@LizzHelinga
Gillian Bruce
Sr. Admin Evangelist
Salesforce
@GillianKBruce
Today’s Speakers
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts
or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information
section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995
Forward-Looking Statement
Connect with Us!
Salesforce Admins
@SalesforceAdmns
#AwesomeAdmin
admin.salesforce.com
Salesforce Admins
Salesforce Admins
Watch the Recording
The video will be posted to
YouTube & the webinar recap
page: bit.ly/adminchangeagents
This webinar is being recorded!
Join the Admin Webinar Group for Q&A!
Don’t wait until the end to ask your
question!
• We have team members on hand to answer
questions in the webinar group.
Stick around for live Q&A at the end!
• Speakers will tackle more questions at the end,
time-allowing
bit.ly/AdminWebinarGroup
• What is Change Management?
• 5 Ways You Can Enable Effective Change
• Resources
• Q&A
Today’s Agenda
What is Change Management?
“Change is inevitable”
Said by “Lots of People”
The set of tools, resources, processes,
skills and principals for managing the
people side of change to achieve the
required outcome of the project or
initiative.
Prosci Research, 1367 South Garfied Ave, Loveland, CO, USA 80537
https://www.prosci.com/main/change_definition.html
What is Change Management?
1 Russell Consulting,
Leading Change Training
(ASTD Press, 2003)
Journey Through Change
You are practicing change management
when:
• Evaluating and testing how each release
will affect your user
• You respond to user questions about new
features or changed processes
• You host a training for users
Change Management & Salesforce Skills Go Hand in Hand
Change Scale
How to Measure Change
Incremental Radical
5 Ways You Can Enable Effective
Change
• What is the compelling business case?
• Understand specifically what is happening
• Craft 1-2 sentences about the change
#1 Understand the Why
Business Case Components
Data Sense of
Necessity
Well-
Defined
Problem
Risk of
complacency
Develop repeatable plan:
• Description
• Goals of change
• Success factors
• Clear vision
• Stakeholders
• Communication
#2 Plan
• Anyone who has an interest in the change or project
• All who touch each part of a process to find them
Leave no rock unturned looking for them!
#3 Know Your Stakeholders
• What is the purpose of communication for each group (Awareness, Support,
Involvement)?
• What needs to be communicated?
• What is the communication method?
• When & how often?
• Should message always come from you?
#4 Communicate
Forbes “Why Soft Skills are Harder Than They Look” July, 2018
• A little empathy goes a long way
• Change is never easy
• Click a mile in their shoes
• Have them show, not tell
#5 Listen and Empathize
1 Russell Consulting,
Leading Change Training
(ASTD Press, 2003)
Journey Through Change
You are the
Change Enabler!
Resources
• Hop on a trail!
• Drucker School – Organizational
Change Leadership
• Visit Online Learning Platforms like
Coursera, Udemy
• Consider Certification (Proscii,
ATD)
• Commit to focusing on the 5 best
practices!
Commit to Being the Change Enabler
Q&A
bit.ly/AdminWebinarGroup
Slides
bit.ly/adminchangeagents
Wrapping Up
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Please complete
GoToWebinar survey
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Admins are Critical Change Agents

  • 1. Admins are Critical Change Agents
  • 2. Lizz Helinga Sales Operations Manager Silverline @LizzHelinga Gillian Bruce Sr. Admin Evangelist Salesforce @GillianKBruce Today’s Speakers
  • 3. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Statement under the Private Securities Litigation Reform Act of 1995 Forward-Looking Statement
  • 4. Connect with Us! Salesforce Admins @SalesforceAdmns #AwesomeAdmin admin.salesforce.com Salesforce Admins Salesforce Admins
  • 5. Watch the Recording The video will be posted to YouTube & the webinar recap page: bit.ly/adminchangeagents This webinar is being recorded!
  • 6. Join the Admin Webinar Group for Q&A! Don’t wait until the end to ask your question! • We have team members on hand to answer questions in the webinar group. Stick around for live Q&A at the end! • Speakers will tackle more questions at the end, time-allowing bit.ly/AdminWebinarGroup
  • 7. • What is Change Management? • 5 Ways You Can Enable Effective Change • Resources • Q&A Today’s Agenda
  • 8. What is Change Management?
  • 9. “Change is inevitable” Said by “Lots of People”
  • 10. The set of tools, resources, processes, skills and principals for managing the people side of change to achieve the required outcome of the project or initiative. Prosci Research, 1367 South Garfied Ave, Loveland, CO, USA 80537 https://www.prosci.com/main/change_definition.html What is Change Management?
  • 11. 1 Russell Consulting, Leading Change Training (ASTD Press, 2003) Journey Through Change
  • 12. You are practicing change management when: • Evaluating and testing how each release will affect your user • You respond to user questions about new features or changed processes • You host a training for users Change Management & Salesforce Skills Go Hand in Hand
  • 13. Change Scale How to Measure Change Incremental Radical
  • 14. 5 Ways You Can Enable Effective Change
  • 15. • What is the compelling business case? • Understand specifically what is happening • Craft 1-2 sentences about the change #1 Understand the Why
  • 16. Business Case Components Data Sense of Necessity Well- Defined Problem Risk of complacency
  • 17. Develop repeatable plan: • Description • Goals of change • Success factors • Clear vision • Stakeholders • Communication #2 Plan
  • 18. • Anyone who has an interest in the change or project • All who touch each part of a process to find them Leave no rock unturned looking for them! #3 Know Your Stakeholders
  • 19. • What is the purpose of communication for each group (Awareness, Support, Involvement)? • What needs to be communicated? • What is the communication method? • When & how often? • Should message always come from you? #4 Communicate Forbes “Why Soft Skills are Harder Than They Look” July, 2018
  • 20. • A little empathy goes a long way • Change is never easy • Click a mile in their shoes • Have them show, not tell #5 Listen and Empathize
  • 21. 1 Russell Consulting, Leading Change Training (ASTD Press, 2003) Journey Through Change
  • 22. You are the Change Enabler!
  • 24. • Hop on a trail! • Drucker School – Organizational Change Leadership • Visit Online Learning Platforms like Coursera, Udemy • Consider Certification (Proscii, ATD) • Commit to focusing on the 5 best practices! Commit to Being the Change Enabler