Powering Disruption in Banking
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The document discusses disruption in the banking industry from new entrants using mobile and digital technologies. It summarizes Backbase's Customer Experience Platform (CXP), which allows banks to build an omni-channel digital experience and integrate existing banking systems. CXP uses reusable widgets and an outside-in approach to transform banks' digital presence and customer experience in a fast and flexible way.
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Powering Disruption in Banking
- 1. Powering Disruption in Banking Backbase Webinar Series | 15-10-2014
- 3. Challenge Disruption : New Entrants – Silicon Valley
- 4. Challenge Disruption : New Entrants – Innovative Challengers
- 5. Challenge Disruption : Banks reinventing Themselves…
- 6. Disruption : Mobile takes the World by Storm 100% 90% 80% 20% 70% 30% 60% 40% 50% 50% 40% 60% 30% 70% 80% 20% 90% 10% 0% Times Branch Phone ATM Tablet Mobile 0% 10% 100% Challenge 1-2 Times per Year 5-10 Times per Year 3-5 Times per Month 7-10 Times per Month 20-30 Times per Month
- 7. Goal Digital Transformation is Essential…. And rewarding! Goal : Lower Cost-Income Ratio with 14% Source: EFMA - Digital Transformation in 10 Building Blocks – to boost customer experience and return on Equity. McKinsey - 2012
- 8. Digital Transformation : How to make it Happen…!
- 9. Mission Help Financials to Create, Manage, and Optimize their Digital Omni-Channel Future… Our Mission:
- 10. BACKBASE CXP Paradigm Shift : The Outside-In Approach Customer Experience Platform PRODUCTS & IT SYSTEMS Existing Systems (Product Centric) Outside-In Customer Enablement Inside-Out Web / Mobile Enablement
- 11. BACKBASE CXP 11 Outside-In = Customer Centric Customer Oriented Functions Back Office Functions Customer Experience Platform PRODUCTS & IT SYSTEMS Existing Systems (Silos)
- 12. BACKBASE CXP Re-Use Existing Banking Systems Omni-Channel Banking Platform Integrate, Orchestrate and Re-Use Core Banking Loans Credits End-customers Existing Banking Applications Payments Treasury
- 13. Widgets Widgets – Customer Experience Building Blocks 13 Omni-Channel Re-Usable Widgets CRM SYSTEMS CRM, Social, etc. PERSONALIZATION 1:1 Marketing (targeting, segmentation) COMMUNICATION Chat, Mail, SMS BANKING SYSTEMS Transactional FORMS Origination, Self-Service, etc. CONTENT Re-use Across Channels 3RD PARTY APPS PFM, Portfolio, etc.
- 14. Widgets Widgets – Customer Experience Building Blocks 14 Live Demo : https://www.postfinance.ch/ap/ga/fp/demo/login?WT.ac=wsokcontainer_demo_EF_en
- 15. BACKBASE CXP Customer Experience Platform Widget Widget Widget Widget Widget Widget Personalization Integration Services Content Services Services Existing Systems ESB CRM SSO IDM Security Services Widget Widget Widget Widget Customer Experience Services Content Repository Analytics Launchpad
- 16. Challenge Widgets : Flexibility & Freedom to Innovate Fast
- 17. Backbase Engage Engage : Empower Disruption in Banking 17
- 18. BACKBASE CXP Engage : Omni-Channel Banking 18 Customers Omni-Channel Banking Experience Orchestration Existing Systems Integration Streamline Omni-Channel Customer Interactions Experience & Channel Services PartnersIntegration Innovators
- 19. Backbase Engage Backbase Engage… Turn-key, Ready to Go! 19 Customer Experience Platform + Digital Banking Services
- 20. Fast Time To Market Launchpad for Retail Banking § Authentication § Bill Payments / Send Money § Review Payments § E/M-Commerce § Loan Payments § Transfer § PFM Retail Widgets § Review Transfers § Scheduled Payments § Split ‘n Share § Statements – export – print § Transactions 20
- 21. Fast Time To Market Launchpad for Commercial Banking 21 § Authentication § Payments § Cash Management § Invoices (+ integration) § Foreign Exchange Trade § Accounts Overview / Activity § Statements – export – print § To-Do’s / Collaboration § Secure Messaging § Secure Documents Sharing § Alerts
- 22. Fast Time To Market Launchpad for Wealth Management 22 § Portfolio Viewer / Manager § Financial News § Message & Alerts § Research Materials § Advisor Communication § Secure Document Exchange § Market Information § Simple Payment (SEPA)
- 23. Backbase Engage Engage: Open Banking Marketplace 23
- 24. SOME OF OUR CUSTOMERS Over 50 Major Financials Rely on BACKBASE 24
- 25. Customer Experience Solutions. Delivered. Analyst Recognition 25 “Backbase is Most Visionairy” Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2014) “Backbase is among the most highly regarded user experience platform vendors in time to implement”. ü Strong momentum since 2010 ü Lean User Experience Platform
- 26. Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION “Backbase is Market Leader” Decision Matrix: Selecting Next Generation Digital Banking Channel Platform Yaroslaw Knapik (December 2013) We believe Market Leaders are worthy of a place on most technology selection shortlists. The vendor has established a commanding market position with a product that is widely accepted as best-of-breed."
- 27. THANK YOU! [email protected] www.backbase.com