Teaching Excellence

marketing management product product packaging market extension product development diversification market penetration product management tools constituents of a product pestel analysis bcg matrix product life cycle product strategies responsible marketing ge matrix product anatomy product management ethics planning strategy strategic planning strategic planning process what is strategy strategy execution organisational culture leadership product package importance of product packaging value or product packaging business growth related diversification growth strategies inorganic growth unrelated diversification organic growth social environment business environment analysis symphony orchestra promotion communications social csr mix psychological human employment contracts hrm resource contract business ethics competitive strategies mcdonald's qsr industry fast foodservice swot analysis brand brands branding globalisation mintzberg planning product innovation innovation strategic marketing extended marketing mix measuring customer satisfaction customer satisfaction ejecución estratégica strategy implemenetation tetra pak coercive power resource power effective leadership leader qualities mark zuckerberg andre villas boas leader actions legitimate power initiative power expert power creative advertising execution formats message strategies execution styles creative aspects of advertising social media social media marketing individual behaviour at work the individual ethical marketing responding to ethical issues types of organisational culture corporate culture organisational culture metaphors effective strategy execution customer satisfaction studies tactical strategy business unit strategy functional strategy corporate strategy competitive strategy pestel political environment pestel model business environment scanning business environment pestel framework technological environment strategic analysis legal environment economic environment ecological environment leading nelson mandela steve jobs environmental theory reverent power reward power effective leader followers qualities marketing criticisms marketing ethics green marketing corporate social responsibility sustainable marketing socially responsible marketing fads business strategy leader