Twitter for Marketers Houston-10-5-11
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This document provides an extensive guide for marketers on utilizing Twitter for branding, customer engagement, and sales development. It covers fundamental Twitter practices, content strategies, engagement etiquette, and tools for managing Twitter profiles effectively. Additionally, it emphasizes aligning business objectives with audience interests and offers insights into measuring impact and integrating Twitter into broader marketing efforts.
Twitter for Marketers Houston-10-5-11
- 1. Twitter for Marketers1Presented by:Bernie BorgesOctober 5, 2011Houston
- 2. Before You Begin Your Twitter MarketingBegin by defining your objectives
- 3. Review Twitter settings and how to brand your profile
- 4. Understand content and brand strategies
- 5. Learn tweeting etiquette and best practices
- 6. Build relationships and expand your network
- 7. Content best practices to expand your footprint on the webExpectationsLearn what is Twitter and why it is so popularDesign and launch a Twitter profileLearn how to develop a profitable content strategy on TwitterTwitter etiquette, rules of engagement and community-building “best practices” that increase engagement and relationships that spread your great content and messaging across the webUse Twitter for corporate branding, sales development and customer service
- 8. Expectations…continuedTools and techniques to expand, manage and measure your branding efforts through TwitterIntegrating Twitter into other social networks e.g. Facebook, LinkedInJoin and follow Twitter conversations, respond appropriately to comments and how to use Twitter while attending an event or conferenceIntegrate Twitter into all other aspects of your marketing strategies
- 9. AgendaThis MorningThis AfternoonA Twittle ThoughtGetting Started…Twitter BasicsManagement Tools for the TwittersphereGetting the Most Out of TwitterMeasuring ResultsMarketing with TwitterIn the Trenches
- 10. What the Heck is Twitter!?Develop a Twitter HabitWhat Is Twitter?Before You BeginSetting and Measuring Goals6
- 11. Is Twitter a Fad??Increase in Tweets in 1 yearTweets posted per weekNo of Tweets on 3/11/11280%1 billion177 millionhttp://mashable.com/2011/09/08/twitter-has-100-million-active-users/
- 12. Twitter FactsTwitter for Businesses“Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gathers real-time market intelligence and feedback and build relationships with customers, partners and influential people”Twitter offers businesses a chance to REACH an engaged audience.
- 13. Twitter FactsYou Don’t Have To Tweet To Get Value from Twitter“ You don’t have to build a web page, surf the web or tweet to enjoy Twitter. Whether you tweet 100 times a day or never, you still have access to the voices and information surrounding what interests you. You can contribute, or just listen in and retrieve up to the second information.”
- 14. Twitter Business Best Practiceshttp://business.twitter.com/basics/best-practices
- 15. Google Used to Index Real Time Tweets
- 16. Twitter Is An Information and News and Media WebsitesBut people are bypassing News and Media websites60% going directly to social networking and entertainment sites instead
- 17. Twitter Analyticshttp://mashable.com/2011/09/13/twitter-web-analtyics/
- 18. Develop a Twitter HabitCommit to a “social networking” mindsetCommit to a “content marketing” mindsetDevelop the habit of “Tweeting” dailyUse Twitter as a tool to engage with people and other brandsUse Twitter as a tool to build your personal and company brand
- 19. What Is Twitter?Twitter is aboutSpreading contentMaking connectionsBuilding relationshipsExpanding brandThe result can beDriving trafficIncreasing leadsImproving customer serviceGenerating revenue
- 20. Before You Begin…What Are Your Objectives?Define your missionWhat do you want to accomplish?Who are your target audiences and subgroups?How well do you know them?What is important to them?Connect what you want to accomplish with what is important to your audience
- 21. Create and brand your ProfileWhat’s a Profile?Creating Your SettingsAccountPasswordMobileNoticesProfileDesignConnectionsTwitter Terminology17
- 23. Tips for Setting Up Your Profilehttp://www.twitter.com/Email addresses must be different if you are setting up a personal and business profile.Tip: Create a specific Gmail account for your Twitter profile to avoid clogging up your email.
- 24. Settings AccountFill in the basicsAdd locationDon’t protect tweetsPasswordUse to change password
- 25. Settings…. MobileOptionally add your mobile number to start mobile (text) verification processCool Feature Twitter Commands
- 26. Settings…NoticesUnless you choose a 3rd party app that offers auto-follow feature – you will need to receive emails when someone chooses to follow you to accept.
- 27. Settings…ProfileTip: Keep image less than 72kBe sure to add a URLCan be your websiteCan be your blogCan be Facebook or LinkedIn profileBio160 charactersUse keywords for SEO valueMake it interesting
- 28. Settings DesignCustomize your background to reflect your personality or brandSelect Change background imageCan upload any imageMax 800k1600px wide X 1200px tallChange design colorsCan customize your colorsMore optionshttp://www.colourlovers.com/themeleon/twitter
- 29. Settings…DesignA few more background options:http://tweetstyle.com/http://www.mytweetspace.com/http://freetwitterdesigner.com/http://www.twitbacks.com/http://peekr.net/
- 30. Settings…ApplicationsListing of 3rd party apps that you have given permission to connect to your Twitter profileSome 3rd party apps allow you to use different passwordKeep a listToggle revoke accessRemove accessMore Helphttp://support.twitter.com/groups/31-twitter-basics
- 31. Common Twitter Shortcuts@username – Sends reply to individual, but in public timelinedusername – Sends private, direct message to individualRT = Retweet – Forwarding someone else’s tweet# (hashtag) – Used with a keyword/topic to create streams (#AMAtweet)Twitter Stream – Use of a specific hashtag, e.g. #FF (follow Friday) to follow a particular conversationSO – Shout Out – Using @username to thank, call attention to, etc
- 32. Tweet With a StrategyContent StrategyBrand StrategyShortened URLsDefining Who To FollowTweeting EtiquetteTwitter ListsDetermining FollowersA Few Things Twitter Can and Cannot Do28
- 33. Defining Who To FollowIdentify your target audiences and subgroupsThink in terms of what associated groups are important to your audience that connect to (touch) your product or service
- 37. Finding FollowersSelect followers and of your followers
- 38. FollowersFollowingKeep Your Following Ratio BalancedFollow people whose lifestyle and interests may find your brand, products and tweets interesting enough to:Follow you backMay retweet your content to their followersMight wish to engage in conversationNote: As you reach the 2000 followers mark, you should have a ratio of 110% or less
- 39. Develop Your Content StrategyAlign your business objectives with your audience’s interests and needs Then develop content that addresses “THEM” not “you”
- 40. 8 Rules of Twitter MarketingRewardShareDemonstrate wider leadership and authorityListenChampion your stakeholdersAskEstablish the right voiceRespond
- 41. 1. ShareUse Share and Presence appsPresence iconsShare icons
- 42. 1. ShareUse Share appsShare on multiple platformsFacebookWebsiteLinkedInBlog
- 43. 1. ShareUse Share appsShare on multiple platformsBe selective – Share quality content
- 44. 1. ShareUse Share appsShare on multiple platformsBe selective – Share quality contentBe generous – Share other’s content
- 45. 2. ListenListen to your audience and learnCreate tweets that are interesting to “them”Be more informational than advertorial Build trust and authority that will help you achieve your business goalsDeliver content around the 3 E’s (educate, enlighten, entertain)
- 46. 3. AskAsk othersStart a conversation
- 47. 4. RespondRespond to members when appropriate
- 49. 6. Demonstrate wider leadership and authorityShare knowledge and expertise
- 50. 7. Champion your stakeholders
- 51. 8. Establish the right voiceShow your personality
- 53. Shortened URLshttp://en.wikipedia.org/wiki/URL_shorteningUse URL shorteners to condense your links Http://bit.ly/http://tiny.cc/http://budurl.com/and moreMost 3rd apps like HootSuite, TweetDeck, SocialOomphor Twitter browser apps provide URL shortenersWhat Is a Twitter Stream?A stream of conversations filtered according to your criteriaKeywords – e.g. “social media”, “job search”, “running shoes”Any topic you wish to follow – e.g. “2010 election”, “world series”, “liquid sealants”Names, brands – e.g. “Oprah Winfrey”, “iPhone”, “Steve Jobs”, “Starbucks”
- 55. Hashtag(s)Use a “#” hashtag to identify streams of conversations based on an event, topic or personhttp://search.twitter.com
- 56. Easy access to profile detailsclick a @username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.
- 57. Discover more related contentClick a Tweet, the details pane shows additional information related to the author or subject.
- 58. Be Consistent Spread your tweets out
- 59. Do not send out multiple tweets at the same timeTweeting EtiquetteHint: It is called social media not “shouting” media
- 60. Etiquette…continuedBe SocialGive shout-outs, aka SO, using @name to those that retweet your content
- 61. Follow back those that follow you (excluding bots, inappropriate followers)
- 63. SO to those that consistently post good content
- 64. Report SpammersTweeting GuidelinesTarget Your ContentTrack & retweet influential follower’s content
- 65. Use http://search.twitter.com to track keyword conversations
- 66. Use #hashtags to start & follow topical conversation streamsGuidelines…continuedShow personality…especially with your brandsThink of your tweets as headlines
- 67. Think of your tweets as short bursts of a relevant thoughtA Little Reminder…Keep your objectives in the forefront but…Focus on the interests of your target audiences and subgroups. Then create tweets and retweet content that will engage and generate interaction.Its about them
- 68. What Are Twitter Lists? Twitter lists are viewedby everyone following you http://twitter.com/berniebay/lists/memberships
- 69. Why Are Lists Valuable?Organize groups and followers
- 71. Follow back those that have listed you
- 72. Use discretion in list names
- 73. Use private lists for reputation managementUsing Twitter Productively3rd Party Management Tools Save Time
- 76. High-quality followers 62
- 77. Summary“Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results.”engagefollowingcontentconversationtwittertweetconnectuserreachcouponsfollowersnewsretweet
- 78. Listorioushttp://www.listorious.comIs a people search toolHelps you get foundAllows you to tag your listsHelps you find influencers within your target groups
- 79. Automate Tweets from Blog ContentAdvantage:Automates blog content feed to TwitterCaution:Don’t rely on it to tweetNo opportunity to edit tweet
- 80. HootSuiteHootSuite easy-to-follow tutorials:Libraryhttp://blog.hootsuite.com/library/Webinarshttp://blog.hootsuite.com/webinars/Under the Hoodhttp://hootsuite.com/aboutFAQhttp://help.hootsuite.com/forums/81675-faqs
- 81. With HootSuite…you canFollow StreamsManage PeopleStudy StatsManage Settings/AssignmentsLogin http://hootsuite.comClick on confirmation email
- 82. Or…TweetDeck
- 83. HootSuite - TweetDeck or Both?Both offer:Multiple Account monitoring and tweetingScheduled TweetsTweet and upload pictures or images to TwitterAllow respond, follow, view profile, add to listKeyword and hashtag searchCreate custom columnsSocial network integration, i.e., Facebook, LinkedInMobile applicationsAnalytics
- 84. Advanced Tweeting with SocialOomphPage 70http://www.socialoomph.com is a fee-based multiple Twitter management software platform with automation tools and tracking analytics. Professional version offers:Recurring updatesFilters on most automation featuresSchedule & Publish Blog Posts and Pages Find Quality Friends to Follow Using KeywordsPrivate Tweet Viewing/Grouping Channels Discover Which Followers Have The Most Clout Manage Many Accounts with TweetCOCKPIT Much more
- 85. Key Feature: Recurring TweetsCreate rotating tweets that expands opportunity for your content to be foundCreate shortened URLEnclose with brackets{ tweet 1 http;//shortURL | tweet 2 http;//shortURL | tweet 3 }3. Schedule 1st tweet followed by “|”4. Schedule 2nd tweet followed by “|”5. And so on… close with “}”
- 86. Enterprise Level TweetingEnterpriseSupports Twitter & FacebookUnlimited usersAdvanced workflow, analyticsConversation historyStandardBasic set of features. Best for individuals and organizations that manage only a few Twitter accounts by only a couple of team members.
- 88. Best Practice Stuff To RememberEstablish a pattern of consistency in your tweeting strategy Keep your “it is all about them” hat on when tweetingRT other people’s stuffMaintain and update lists
- 89. Best Practice Stuff…continuedFollow social marketing best practicesFollow those that follow you but maintain balanced follower to following ratios – recommend 1.25 to 1 or lessEngage: Proactively and in response to RTs (retweets) and SOs (Shout Outs)Tweet consistently and set up a good maintenance scheduleMeasure which content resonates best with your target groups
- 90. Finding Time for TwitterCreate a Twitter team and share tweeting engagementSchedule not less than 5 tweets per dayFind daily activities that do not generate results and replace themUse 3rd party apps to increase quality and efficiency
- 91. Remember to…Define your goalsDefine and follow your target audienceTweet consistently everydayEngage your audience proactively and reactively Share content linksFollow people back (unless their tweets are inappropriate)Retweet great content from influencers you wish to engageBe human!Consistently manage your lists and followersAlways be interesting
- 92. SueAtlanta, GAGetting the Most Out of TwitterGuidelines on Who To Follow
- 93. Guidelines on Who NOT to Follow
- 94. Keep Your Ratio Low
- 95. Follow Back
- 96. Follow Others
- 97. Managing Your Following List
- 98. Other 3rd Party Apps1. Bookmarking Profiles78
- 99. Guidelines on Who to FollowInfluential TweetersA verified account TrueTwit profileLow ratio of followers to followingTweets are relevant to followersProfile has picture or avatarProvides name, website and bioNote: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
- 100. Guidelines on Who to FollowNo photo or imageNo website or bioLarge number of tweets in ratio to followersTweets multiple tweets at one timeDoes not follow backTweets rarelyNote: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
- 101. So How Do You Know Who Is Influential?http://tweetreach.com/http://www.mrtweet.comhttp://www.klout.comhttp://twittergrader.com/
- 102. HubSpot’s Twitter GraderScore includesGradeRankTag cloudHistoryFollower graphFollower comparison
- 103. Be personable…even as a brandFollow back most who follow you Manually reply to TweetsUse the follow back feature in Twitter management software such as HootSuite and TweetDeckUse the automated feature in SocialOomph and other apps with filter optionsUse the people management tool in HootSuiteBe human!
- 104. Follow back mentions from SO’s and RTs
- 105. In HootSuite / TweetDeck set up “specific keywords” column
- 106. Follow people who have listed you
- 107. Follow the followers of influential people that you follow or follow you
- 108. Use 3rd party apps to find relevant followersGrow Your Followers
- 109. Finding Influencers with WeFollow
- 110. Using Twellow to Find CommunitiesSearchSuggested UsersManage Follow / Unfollow
- 111. Unfollow using http://manageflitter.comUse weekly to:Unfollow Twitterers that have not tweeted in a month+Unfollow Twitterers that have not followed you back within a few days or weeks
- 112. Integrating Twitter into Your Marketing Strategyhttp://www.twitterbuttons.com/http://www.twitip.comhttp://www.freetwitterbuttons.org/http://tweetmeme.com/about/retweet_buttonEmail signature “Follow us on Twitter”On your website, blog email, newsletterDirect mail & media campaignsOther social networks e.g. LinkedIn, Facebook, MyspacePoint your audience to your Twitter profile in your off-line and on-line marketing activities
- 114. Google Analytics
- 115. Twitalyzer
- 116. Twitter Analyzer
- 117. Klout
- 118. Twitter Grader
- 119. Socialoomph
- 120. Unilyzer
- 121. And More Apps
- 122. Finding Time for Twitter89
- 123. Measure – Review - ReviseSocial Media Strategies are long term – not shortMeasuring results is constantly changing with more tools available…day by day
- 124. Measure – Review - ReviseUse metrics forUnderstanding target audiencesBuilding better relationshipsUnderstanding behaviorsRefining targetingUnderstanding resultsRefining processesImproving relationshipsRefining content
- 125. Google AnalyticsGoogle can help you understand traffic that Twitter is driving to your website or blog(Some 3rd party apps are co-mingled within direct traffic results)Can set alerts to specific URLs, landing pages, campaignsCan export data to create client specific reports
- 127. Twitalyzer
- 129. ActivitySocialOomph StatsTwitter click traffic across all Twitter profile streamsTwitter click details - exportable
- 131. TrendisticMeasure, track and compare keywords and brands across Twitter
- 132. Twitter Influencer EffectAssess the influence of your tweets
- 133. A few of the 70,000+ 3rd Party Apps for TwitterFreeFollowerWonk: http://followerwonk.com/HootSuitehttp://www.HootSuite.comTweetDeckhttp://www.tweetdeck.comTweeSpeedhttp://www.tweespeed.comTweetMeMEhttp://www.tweetmeme.comMrTweethttp://mrtweet.netTwitter Grader http://twitter.grader.comNutshell Mail http://nutshellmail.comTwitpichttp://twitpic.comTwitvidhttp://www.twitvid.comTweetsharehttp://www.tweetshare.comTweetMixxhttp://www.tweetmixx.comTweetBeephttp://tweetbeep.comTweetReachhttp://www.tweetreach.comManageFlitterhttp://www.manageflitter.comKlouthttp://www.klout.comListorioushttp://www.listorious.comWhatthetrendhttp://whatthetrend.comFree Basic or Premium (fee based)BudUrlhttp://www.bud.url
- 140. Tweetr
- 153. 33% of Fortune 100 on Twitter60% of the Top 10
- 154. Real-time Interfacing Builds TrustPeople trust more those companies who use microblogging websites like Twitter to provide real-time responses.75% polled say they view companies who microblog sending frequent messages on sites like Twitter or updating their status on social networks like Facebook as more trustworthy than those who don’t.Note: 76 percent said they were less likely to trust information from a blogger getting free samples from companies they write about.Survey by Fleishman-Hillard with Research by Harris Interactive
- 160. Twitter Forcing Change in Media Culture
- 161. Twitter Redefining Customer Service http://www.twitter.com/caltrain
- 162. Twitter Redefining Customer Service http://www.twitter.com/zappos
- 163. Twitter Redefining Customer Service http://www.twitter.com/twelpforce
- 165. Online Sales from Dell http://www.twitter.com/delloutlet
- 166. How Does a New Domain Build Website Traffic? 3 week old domain1/3rd of traffic driven by social networking
- 167. Etsy – Just Wanted to Have FunAlert followers to particularly creative products from Etsy sellersShare valuable tips & tricksProvide information about upcoming events and promotions on the site.Share information from individual Etsy sellers (via “retweets”)
- 169. Tweet With Human Engagement http://www.twitter.com/papajohns
- 174. HubSpot Employees Are Active on Twitterhttp://twitter.com/mvolpehttp://twitter.com/bhalliganhttp://twitter.com/dharmesh124
- 175. Launch New Business through Twitter, Facebook, & Blog
- 176. Twitter as A Cultural Catalyst
- 178. GM Twitter: ID Staff Behind Tweets
- 182. My Trainer Bob https://twitter.com/#!/mytrainerbob
- 183. 63 Squares: Twitter Appshttp://63squares.com/
- 185. Integrate Twitter Into Your Contests, Giveways and Coupon On/Off-Line Marketing PlansGiveawayGive away something in return for your visitors to take actionUse 3rd party platform:http://tweetaways.com/
- 186. Promoted Tweets Launched Jan 2011https://support.twitter.com/articles/142101
- 187. Branding in Promoted Tweets
- 188. Promotion in Promoted Tweets
- 189. Promotion in Promoted Tweets
- 190. 34 Ideas for Twitter Marketinghttp://blog.hubspot.com/blog/tabid/6307/bid/23964/34-Awesome-Twitter-Ideas-for-Engaging-Your-Prospects.aspx
- 192. 142Thought Leaders
- 200. 150Content Sharers
- 203. 153Branding
- 210. Summary“Your Twitter strategy should be a component of your overall social communication plan to expand your brand across the web and produce measurable results.”engagefollowingcontentconversationtwittertweetconnectuserreachcouponsfollowersnewsretweet
- 211. Remember to…Define your goalsDefine and follow your target audienceTweet consistently everydayEngage your audience proactively and reactively Share content linksFollow people back (unless their tweets are inappropriate)Retweet great content from influencers you wish to engageBe human!Consistently manage your lists and followersAlways be interesting
- 212. Connect With Bernie Borges….Marketing 2.0 Bridging the Gap between Seller and Buyer through Social Media MarketingWebsites: http://www.findandconvert.comhttp://www.bernieborges.comBlogs: http://www.findandconvert.com/bloghttp://www.bernieborges.com/blogTwitter: http://twitter.com/berniebayLinkedIn: http://www.linkedin.com/in/bernieborgesFacebook: http://www.facebook.com/bernie.borgesFacebook Fan Pages: http://www.facebook.com/findandconverthttp://www.facebook.com/CareerCentral.BernieBorgesGoogle+http://gplus.to/BernieBorges
Editor's Notes
- #2: LogInsTweeSpeed noneTwitter FindandConvert amanda4688HootsuiteFindandConvert amanda4688TweetDeckSocialOomphFindandConvert amanda4688Klout: FindandConvert FnCrocks10WhatthehashtagFindandconvert amanda4688TwitpicFindandConvert amanda4688 Listorious Login via TwitterTweetReach no loginHubspot Twitter Grader no loginMrTweetfindandconvert amanda4688Kloutsingin thru TwitterTwellowfindandconvert FnCrocks10ManagerFlitter login with TwitterTwitalyzer USE ANY TWITTER USERNAMETwitter Analyzer usernameUnilyzer Oragenics Socialmedia09
- #3: Insert into twitter
- #8: PrTweets posted per week – 1 billionNumber of Tweets send on 3/11/11 – 177 millionIncrease in number of Tweets from March 2010 to Feb 2011 – 280%50 million to 280 millionesentation slide
- #11: ShareListenAskRespondRewardDemonstrate wider leadership and authorityChampion your stakeholdersEstablish the Right Voice
- #13: http://weblogs.hitwise.com/us-heather-hopkins/2010/03/twitter_and_news_and_media_web.html Could it be because news sources do not follow back like other info sources?
- #16: Twitter is a social networking and micro-blogging service that allows you to efficiently share ideas, thoughts and content in 140 characters or less1 of 50 most popular websites on the webContent of TweetsPointless babble – 41% Conversational – 38% Pass-along value – 9% Self-promotion – 6% Spam – 4% News – 4%
- #17: It is important to know and understand what you want to accomplish in using Twitter:Reach more people with similar interests?Expand brand awareness?Promote your brand and services?Connect with your target audiences?Build relationships?Build trust and authority?
- #19: http://www.twitter.com/berniebay
- #20: http://www.twitter.com
- #21: Location?By turning on this feature, you can include location information like neighborhood, town, or exact point when you tweetProtect my Tweets?Do not use if your objective is branding
- #27: Managing connections add slide
- #36: http://www.twitpic.com
- #51: http://whatthehashtag.com http://search.twitter.com
- #56: http://search.twitter.com
- #57: http://search.twitter.com
- #61: So be careful in choosing names for your listsTwitter lists are viewed by everyone following you so be careful how you identify your lists.Use Twitter lists to track influential followersMaximum on any list is 500 friends (following)Avoid words such as competitor, etcCheck the lists you are on and be sure to follow back those that have listed you
- #62: So be careful in choosing names for your listsTwitter lists are viewed by everyone following you so be careful how you identify your lists.Use Twitter lists to track influential followersMaximum on any list is 500 friends (following)Avoid words such as competitor, etcCheck the lists you are on and be sure to follow back those that have listed you
- #65: http://www.listorious.comWhat is itHow do you useBuild list find lists find peopleCan you add people to list?
- #68: http:www.hootsuite.com loginFollow StreamsManage tweets and view specific criteria in multiple columnsManage PeopleManage lists, followers and friends by profileStudy StatsView up to 30-days geographical summary statsIndividual tweet statsManage Settings & AssignmentsManage social networks, invite team members for profile accessAssign dutiesLogin http://hootsuite.comClick on confirmation email
- #69: http:www.tweetdeck.com
- #71: http://www.socialoomph.com
- #72: http://www.socialoomph.com/tweets/add/?account=select
- #73: http://www.socialoomph.com/tweets/add/?account=select
- #80: http://truetwit.com/Influential TweetersA verified account TrueTwit profile that who you are following is who they say they are.Low ratio of followers to followingThey are social and are following best practicesTweets are relevant to followersProfile has picture or avatarProvides name, website and bioNote: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
- #81: http://truetwit.com/Influential TweetersA verified account TrueTwit profile that who you are following is who they say they are.Low ratio of followers to followingThey are social and are following best practicesTweets are relevant to followersProfile has picture or avatarProvides name, website and bioNote: Do not just follow profiles with high number of followers. Follow people regardless of size of following that are relevant to you
- #82: http://tweetreach.comhttp://twitter.grader.comhttp://www.mrtweet.comhttp://www.klout.comhttp://www.socialoomph.com
- #83: http://twitter.grader.com
- #84: http://hootsuite.com/http://www.socialoomph.com/friendfinderconfig
- #86: http://wefollow.com/city/new_york_nyhttp://wefollow.com/top
- #87: http:www.twellow.comChoose 10 categories that fit your profileYou will be found by others searching the categories.Search and follow people via geo target, categories, or keyword search.
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- #100: www.twittereffect.com
- #103: Imagine the following Walmart would have if they joined in
- #104: Imagine the following Walmart would have if they joined in
- #109: Less social media friendly news outlet
- #110: Engagement strategyWebsite offers Facebook connection which takes you to landing page to share NY times with friends
- #111: Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later, @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
- #112: Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later, @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
- #113: Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later, @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
- #114: Encouraging reports and community to report news as they see itStory:One of the big stories of the night was that of a huge sinkhole on Milwaukee’s East Side that swallowed a Cadillac Escalade. The local news carried the story, but the first media report didn’t come from a TV news crew. It came from a “reporter” named “@matt_is_a_nerd” who scooped all the other media outlets at 7:08 with his Tweet:Before the local news was able to scramble their trucks to go set up a live shot, Twitterer “@theGlenn” published the first photo:Minutes later, @Mike_Thieltwitpic’ed the photo of the actual SUV in the hole that has since gone viral:That photo ended up on all the local TV stations and by the next morning, even NBC’s Today Show was showing it.
- #127: Brian Roberts, CEO of comCast stated at Web 2.0 Summit “It has changed the culture of our company,”Frank Eliason, head of comcastCares has 11 people focused on solving CustServ comments across Twitter
- #128: Egads to social connections on website
- #129: http://business.twitter.com/twitter101/case_jetblue
- #131: Twitter sponsored tweetsStarbuck’s and Best Buy part of Twitter’s Sponsored Tweets launched in April
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