"Design Thinking for Business Growth!"
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The document discusses design thinking as a human-centered, collaborative approach to problem-solving that integrates business, technology, and people. Key elements include empathy, creativity, prototyping, and collaboration, with an iterative methodology for developing and testing ideas. It encourages organizations to adopt this approach for innovation and improvement, and invites readers to engage with Elite Vision Coaching for further insights and training.
"Design Thinking for Business Growth!"
- 1. DESIGN THINKING For Business Growth ELITE VISION COACHING
- 2. Design thinking is a human centered and collaborative approach to problem solving, using a designed mindset to solve complex problems. Tim Brown (Bri8sh Industrial Designer & President of IDEO) ELITE VISION COACHING
- 3. DESIGN THINKING Key Elements ELITE VISION COACHING • People-‐Centered • Highly crea8ve • Hands on • Itera8ve
- 4. DESIGN THINKING Design Thinking is the result of combining analytical thinking and intuitive thinking ANALYTICAL THINKING INTUITIVE THINKING DESIGN THINKING 100% RELIABILITY 100% VALIDITY50/50 MIX ENGINEERS “Reliable, safe, proven” DESIGNERS “Awesome sauce. I love it!”
- 5. DESIGN THINKING Design Thinking integrates business, technology and people TECHNOLGY FEASIBILITY PEOPLE DESIRABLE BUSINESS VIABILITY EMOTIONAL INNOVATION Brands Marke8ng Rela8onships EXPERIENCE INNOVATION PROCESS INNOVATION FUNCTIONAL INNOVATION ELITE VISION COACHING
- 6. DESIGN THINKING Traditional vs. Design Thinking Flawless planning Avoid failure Rigorous analysis Presentations Arms length customer research Periodic Thinking Enlightened trial & error Fail fast Rigorous testing Lightweight experiments Deep customer immersion Continuous Doing TRADITIONAL THINKING DESIGN THINKING ELITE VISION COACHING
- 7. IDEA IMPLEMENTIN G USING APPLYING DESIGN THINKING IN ITERATIONS TO MONITOR (DATA) FOR NEW IDEAS/ISSUES Start proces s again DESIGN THINKING Project management methodology Knowledge and prototype of the design thinking phase EMPATHY Take the role of your end- user AWARENESS Know how to improve status quo ADAPTIVITY Learn from feedback and adapt KNOWLEDGE Define the challenge you face CREATIVITY Foster ideas ELITE VISION COACHING
- 8. understand Define point of view observe Find ideas Develop prototyp e Test PROBLEM DEFINITIO N Problem solution DESIGN THINKING Design Thinking Process ELITE VISION COACHING
- 9. DESIGN THINKING Learning Uncertainty / Patterns / Insights Clarity / Focus ELITE VISION COACHING
- 10. DESIGN THINKING Process Ideate Test empathize Define prototype Foundation of a human- centered design process Necessary to Observe, Engage and Immerse. Chance to refine and improve solutions Empathy findings are unpacked and synthesized into compelling needs and insights Mode during the design process in which the focus lies on idea generation Getting ideas and explorations out of the head into the physical world ELITE VISION COACHING
- 11. EMPATHY Only through empathy with end-users can you design solutions for them. SHOW DON‘T TELL To bring your ideas to life, show instead of telling EXPERIM ENT Make your ideas real and learn from peoples’ reactions to your prototype. MINDFULN ESS Have the time and space to pay attention to what is happening around you. ACTION ORIENTED There are more ways than ever to reach and interact with your customers. COLLABO RATION Key elements are communication, support and problem solving, sharing and diversity. DESIGN THINKING Design Thinking integrates business, technology and people ELITE VISION COACHING
- 12. WHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS? Before you begin 1. IdenDfy an opportunity 2. Scope your project 3. Draft your design 4. Make your plans 11. Surface key assumptions 12. Make prototypes 13. Get feedback from stakeholders 14. Run your learning launches 15. Design the On-Ramp 8. Brainstorm Ideas 9. Develop Concepts 10. Create some napkin pitches 5. Do your research 6. Identify Insights 7. Establish design criteria DESIGN THINKING Design Thinking integrates business, technology and people ELITE VISION COACHING
- 13. DESIGN THINKING Design Thinking integrates business, technology and people 10 WHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS? Journey Mapping Value Chain Analysis Mind Mapping Brain-‐ Storming Concept Development Assump8on Tes8ng Rapid Prototyping customer Co-‐Crea8on Learning Launch 1 VISUALIZATION 72 3 4 5 6 8 9 ELITE VISION COACHING
- 14. DESIGN THINKING Design a city: using Design Thinking Tools: World Café and Extravaganza Prototyping ELITE VISION COACHING
- 15. ELITE VISION COACHING What’s next? • Join our next “Design Thinking” Seminar on 20th of October • Like us on Facebook: Elite Vision Coaching • Read ar8cles about design thinking: www.evisioncoaching.co.uk • Book your first design consulta8on: [email protected]