SlideShare a Scribd company logo
Social Media Oct22 Caci
Social Media Oct22 Caci
?

What Is It?

Who Uses It & Why?

   Should You?

      How?
Social Media
Social Media Oct22 Caci
Social Media Oct22 Caci
Image
courtesy
of
Gaping
Void
Gallery,
Hugh
MacLeod

Social Media Oct22 Caci
Search
Engine
Marketshare
1999


                                                                 Yahoo!


                                                                 Excite


                                                                 Altavista


                                                                 Infoseek


                                                                 Lycos


                                                                 GoTo

                                                                 (Overture)

Source:
David
Viney,
SEO
Experts


Internet
Usage
by
Age

                             %
of
PopulaUon
    %
of
Internet
PopulaUon

35%

                                                     Fastest
growth
for
online
ac1vity
is

30%

                                                     among
users
age
55+

25%


20%


15%


10%


 5%


 0%

           Gen
Y


           Gen
X


   Younger
        Older
      Silent
     G.I.

          (18‐32)
           (33‐44)
    Boomers
      Boomers
    GeneraUon
 GeneraUon

                                          (45‐54)
      (55‐63)
    (64‐72)
    (73+)


       GeneraUons
Online,
2009

3
out
of
4
US
online
adults
use
social
media


        2/3
of
the
world’s
online
popula:on



             Ques:on:

  Is
It
Bigger
Than
a
Breadbox?

                        17%
of
all
:me
online



Ad
spend
on
social
media
grew
to
15%
of
total


  Global
Faces
&
Networked
Places,
2009



 The
Growth
of
Social
Technology
AdopUon,
2008

Social
Networking
Site
Ac:vi:es
of
US
Social
Network
Users


     Become
a
fan/follower
of

     some
other
brand
or
                                                                                             52%

     company

     Said
something
good
about

     company
or
brand
                                                                                         46%


     Said
something
bad
about

     company
or
brand
                                                           23%


     Promoted
some
other

     company
or
brand
                                                    18%


     Promoted
your
own

     business
                                                    12%


                                                                      Surprise!
People
want
and
expect
to

                                                                      interact
with
brands
and
companies


Source:
Anderson
AnalyUcs,
“Social
Network
Service
(SNS)
A&U
Profiler”,
provided
to
eMarketer.com,
July
2009

n=1000,%
of
respondents

Social Media Oct22 Caci
300
million
ac:ve
users

         50%
login
every
day

    65
million
mobile
device
users

Market
value
=
$1
billion?,
$10
billion?


2
billion+
pieces
of
content
each
week

Social Media Oct22 Caci
Social Media Oct22 Caci
55
million
unique
visitors

 Mul:ple
Entry
Points

    Poin:ng
device

   45
to
54
year
olds

Twiger
is
a
plahorm
for

                                   imbeciles,
skeevy
marketers,

                                   D‐list
celebrity
half‐wits,
and

                                   patheUc
agenUon‐seekers.

                                   No
wonder
we
can’t
get

                                   enough.





Twiger
is
a
dynamic
and

diverse
medium
for
acUon
as

well
as
communicaUon.

Whether
it’s
raising
money
for

malaria
nets
or
promoUng
your

company
brand…
it’s
expanded

to
“what
is
the
world
doing
and

what
can
the
world
do?”

•  93%
of
American
adults
own
a
cell
phone

•  GPS
=
Local

•  Mobile
money

100,000,000
      Videos
viewed
each
day





Free Hosting & Sharing

  Not making money
                Yet

Social Media Oct22 Caci
Social Media Oct22 Caci
“Marketers
don't
understand
channels
where
you

    have
to
talk
and
listen
at
the
same
1me...


    The
markeUng
industry's
idea
of
a
two‐way

    communicaUon
is
to
put
an
800
number
or
a
web

    address
in
an
ad
and
take
orders.”
Josh
Bernoff



“Millions
of
people
are
crea:ng
content
for
the
Web.


Your
compe:tors
are
already
there.


Your
customers
have
been
there
for
a
long
:me.


If
your
business
isn't
pu]ng
itself
out
there,
it
ought
to

be.”
























































BusinessWeek,
February
19,
2009

Social Media Oct22 Caci
Social Media Oct22 Caci



Social
media
is
like
teen
sex.




Everyone
wants
to
do
it.
No
one
actually
knows
how.




When
finally
done,
there
is
surprise
it’s
not
beger































































































































Avinash
Kaushik





    Sources:
Marta
Kagan,
Brand
InfiltraUon

    Photo:
Zelaby,
Flickr

Sweetest
of
Customer
Engagements





                   3
million
Facebook
impressions

                           130,000
entries

                  9‐minute
avg
engagement
1mes

                      333,000
donuts
created

News
–
Value
in
AggregaUon

“Goin’
Fishin’”





$42,000
in
1cket
sales
tracked
through
URL

      ANract
younger
1cket
buyers

         Low
Cost
Per
Acquisi1on

Enterprise‐wide
collabora1on
and
innova1on

         
24,000
employee
members

           Reduced
employee
churn


    Increased
401K
par1cipa1on
by
40%

Barter‐based
Marketplace

17
million+
business
contacts

  Over
6
million
companies


The
Greatest
Asset
of
All…..

Social Media Oct22 Caci
Does
Ma
Bell
Tweet?


PR
Times
‐
They
are
a’changin

Crocs
Showing
How
Its
Done

Risks
&
Concerns

•    Budget


•    Stock
price

•    Brand
damage

•    Time‐waster

•    Reliability



•    OrganizaUonal
implicaUons

•    “Who
knows
this
stuff?”

•    Culture
&
Control

•    Policies

What
do
you
do
now?

Define
strategy

Integrate

Assess
abili:es

Pick
tools

Listen

Contribute

Distribute

Measure

Resources

•  Books

   –  Groundswell:
Charlene
Li
&
Josh
Bernoff

   –  Tribes:
Seth
Godin



•  Blogs

   –    hgp://www.bernoff.com/

   –    hgp://www.web‐strategist.com/blog/

   –    hgp://rohitbhargava.typepad.com/

   –    hgp://www.convinceandconvert.com/

Social Media Oct22 Caci

More Related Content

PPTX
2013 Reviewed - A Year In Trends by Future Foundation
Foresight Factory
 
PDF
The Importance of SoLoMo
We Are Social Singapore
 
PDF
The Future of Social Media: 12 Provocations
We Are Social Singapore
 
PDF
Social media marketing in MENA - Fact & Trends (updated)
Interact
 
PPTX
Social media marketing
Michael Grader
 
PDF
Forrester deck 10 21-12
Matt Moog
 
PDF
Transform Your Marketing
HubSpot
 
PDF
Selfies are dead. Long live the user generated content!
Socialab
 
2013 Reviewed - A Year In Trends by Future Foundation
Foresight Factory
 
The Importance of SoLoMo
We Are Social Singapore
 
The Future of Social Media: 12 Provocations
We Are Social Singapore
 
Social media marketing in MENA - Fact & Trends (updated)
Interact
 
Social media marketing
Michael Grader
 
Forrester deck 10 21-12
Matt Moog
 
Transform Your Marketing
HubSpot
 
Selfies are dead. Long live the user generated content!
Socialab
 

What's hot (19)

PDF
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
Taly Weiss
 
PDF
What the F**k is Social Media NOW?
Martafy!
 
PDF
Sharing is the New Buying: How to Win in the Collaborative Economy [INFOGRAPH...
Vision Critical
 
PPTX
DigiMarketing Seminar AsiaSoft
Ian Fenwick, Digital Marketing
 
PPTX
Loveland Chamber Cyber Chat
Crystal Vilkaitis
 
PDF
Presentation at the Advertising Research Foundation, NYC, on the opportunity ...
Johnny Ryan
 
PPTX
Aug3 pres2
Molly Sharp
 
PPT
Introduction to Social Media
Miguel Bernas
 
PDF
Using SoLoMo to get more from your community - Kikk Festival 2011
Thomas Van Roy
 
PDF
Over 100 things a founder(s) needs to know for 2020 2030 - Sponsored BJ Man...
Emmanuel Omikunle
 
PPT
Cmps 20110222 Social Media Lite
Assaf Landau
 
PPTX
Wave 7: The Story of Why - Social media landscape in Singapore and SEA
madhavitumkur
 
PDF
Wave 7 - Cracking the Social Code
Thorsten Linz
 
PPTX
Guardian publishing trends 2016
Jess Morton
 
PDF
How the metaverse kills mankind. insights for business & society
Emmanuel Omikunle
 
PDF
Red Sky Predictions 2018 - Red Agency
Havas
 
PDF
Wave 7 finit_de_demystifier_les_reseaux_sociaux
Digital Dealer
 
PDF
UM - Universal McCann Wave 7 cracking the social code
Olivier Mermet-Grandfille
 
PDF
TheTrendwatch #10
damoncb
 
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
Taly Weiss
 
What the F**k is Social Media NOW?
Martafy!
 
Sharing is the New Buying: How to Win in the Collaborative Economy [INFOGRAPH...
Vision Critical
 
DigiMarketing Seminar AsiaSoft
Ian Fenwick, Digital Marketing
 
Loveland Chamber Cyber Chat
Crystal Vilkaitis
 
Presentation at the Advertising Research Foundation, NYC, on the opportunity ...
Johnny Ryan
 
Aug3 pres2
Molly Sharp
 
Introduction to Social Media
Miguel Bernas
 
Using SoLoMo to get more from your community - Kikk Festival 2011
Thomas Van Roy
 
Over 100 things a founder(s) needs to know for 2020 2030 - Sponsored BJ Man...
Emmanuel Omikunle
 
Cmps 20110222 Social Media Lite
Assaf Landau
 
Wave 7: The Story of Why - Social media landscape in Singapore and SEA
madhavitumkur
 
Wave 7 - Cracking the Social Code
Thorsten Linz
 
Guardian publishing trends 2016
Jess Morton
 
How the metaverse kills mankind. insights for business & society
Emmanuel Omikunle
 
Red Sky Predictions 2018 - Red Agency
Havas
 
Wave 7 finit_de_demystifier_les_reseaux_sociaux
Digital Dealer
 
UM - Universal McCann Wave 7 cracking the social code
Olivier Mermet-Grandfille
 
TheTrendwatch #10
damoncb
 
Ad

Similar to Social Media Oct22 Caci (20)

PPTX
NCB Quarterly Event
TwoCents Group
 
PDF
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
Andrew Krzmarzick
 
PPTX
The Role Of Digital Marketing
Ian Fenwick, Digital Marketing
 
PDF
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Teguh Andoria
 
PDF
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
Nguyen Viet Long
 
PPTX
Aim Breakfast Presentation on Social Media
TwoCents Group
 
PPT
Lenox chamber presentation, May 2011
jaclyn
 
PDF
Who Is Afraid of Social PR
ID Africa
 
PDF
Who Is Afraid of Social PR? Nigerian Public Relations in the age of social media
Femi Falodun
 
PPT
Wikibrands YMCA World Urban Network Madrid, July 2012 Keynote
Sean Moffitt
 
PPT
Born digital...the revolution 8 15-11
Institute for Transformative Leadership
 
PDF
Global new trends in Public Relations
Christophe Ginisty
 
PPTX
Web 2.0 and Social Media
NFN Labs
 
PPT
Engaging Connection: Building & Wielding Social Media Skills
Bradd Anderson
 
PPTX
Kingwood chamber social
Eric T. Tung
 
PPT
By the people for the people
Pinny Gniwisch
 
PDF
FEED: The 2009 Razorfish Digital Brand Experience Report
IN2marcom .com
 
PPT
Agency 2.0 Ppt
Michael van den Heerik
 
PPTX
Flett Consulting
TwoCents Group
 
PDF
The 4 fundamentals of iDirect Marketing
Tim Suther
 
NCB Quarterly Event
TwoCents Group
 
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
Andrew Krzmarzick
 
The Role Of Digital Marketing
Ian Fenwick, Digital Marketing
 
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Teguh Andoria
 
SocialTrends2022_Report_en shared by WorldLine Technology.pdf
Nguyen Viet Long
 
Aim Breakfast Presentation on Social Media
TwoCents Group
 
Lenox chamber presentation, May 2011
jaclyn
 
Who Is Afraid of Social PR
ID Africa
 
Who Is Afraid of Social PR? Nigerian Public Relations in the age of social media
Femi Falodun
 
Wikibrands YMCA World Urban Network Madrid, July 2012 Keynote
Sean Moffitt
 
Born digital...the revolution 8 15-11
Institute for Transformative Leadership
 
Global new trends in Public Relations
Christophe Ginisty
 
Web 2.0 and Social Media
NFN Labs
 
Engaging Connection: Building & Wielding Social Media Skills
Bradd Anderson
 
Kingwood chamber social
Eric T. Tung
 
By the people for the people
Pinny Gniwisch
 
FEED: The 2009 Razorfish Digital Brand Experience Report
IN2marcom .com
 
Agency 2.0 Ppt
Michael van den Heerik
 
Flett Consulting
TwoCents Group
 
The 4 fundamentals of iDirect Marketing
Tim Suther
 
Ad

Recently uploaded (20)

PPTX
Pakistan’s Leading Manpower Export Agencies for Qatar
Glassrooms Dubai
 
PDF
Tariff Surcharge and Price Increase Decision
Joshua Gao
 
PDF
Traveri Digital Marketing Seminar 2025 by Corey and Jessica Perlman
Corey Perlman, Social Media Speaker and Consultant
 
PDF
Dr. Enrique Segura Ense Group - A Self-Made Entrepreneur And Executive
Dr. Enrique Segura Ense Group
 
PDF
Rodolfo Belcastro su All Around The Worlds Magazine - Febbraio 2025
Rodolfo Belcastro
 
DOCX
UNIT 2 BC.docx- cv - RESOLUTION -MINUTES-NOTICE - BUSINESS LETTER DRAFTING
MANJU N
 
PDF
TriStar Gold Corporate Presentation August 2025
Adnet Communications
 
PPTX
BUSINESS FINANCE POWER POINT PRESENTATION
JethSrey
 
PDF
Followers to Fees - Social media for Speakers
Corey Perlman, Social Media Speaker and Consultant
 
PDF
MDR Services – 24x7 Managed Detection and Response
CyberNX Technologies Private Limited
 
PDF
The Digital Culture Challenge; Bridging the Employee-Leadership Disconnect
Brian Solis
 
PDF
NewBase 29 July 2025 Energy News issue - 1807 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
PDF
FOHO: The Rental Platform Transforming Housing for Asian Renters in the U.S.
Evan Han
 
PPTX
NTE 2025/20: Updated End User Undertaking (EUU) Form and Guidance
RT Consulting Limited
 
PPTX
Mining Services and Iron Ore Transportation in India.pptx
Naaraayani Minerals Pvt.Ltd
 
PDF
Withum Webinar - OBBBA: Tax Insights for Food and Consumer Brands
Withum
 
PDF
HOT DAY CAFE , Café Royale isn’t just another coffee shop
PINKY PARLOUR
 
PPTX
Communications Recruiter Melbourne.pptx
ReithGordon
 
PDF
Danielle Oliveira New Jersey - A Seasoned Lieutenant
Danielle Oliveira New Jersey
 
PDF
Employnova Global Services : Outsourcing
Employnova Global Services
 
Pakistan’s Leading Manpower Export Agencies for Qatar
Glassrooms Dubai
 
Tariff Surcharge and Price Increase Decision
Joshua Gao
 
Traveri Digital Marketing Seminar 2025 by Corey and Jessica Perlman
Corey Perlman, Social Media Speaker and Consultant
 
Dr. Enrique Segura Ense Group - A Self-Made Entrepreneur And Executive
Dr. Enrique Segura Ense Group
 
Rodolfo Belcastro su All Around The Worlds Magazine - Febbraio 2025
Rodolfo Belcastro
 
UNIT 2 BC.docx- cv - RESOLUTION -MINUTES-NOTICE - BUSINESS LETTER DRAFTING
MANJU N
 
TriStar Gold Corporate Presentation August 2025
Adnet Communications
 
BUSINESS FINANCE POWER POINT PRESENTATION
JethSrey
 
Followers to Fees - Social media for Speakers
Corey Perlman, Social Media Speaker and Consultant
 
MDR Services – 24x7 Managed Detection and Response
CyberNX Technologies Private Limited
 
The Digital Culture Challenge; Bridging the Employee-Leadership Disconnect
Brian Solis
 
NewBase 29 July 2025 Energy News issue - 1807 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
FOHO: The Rental Platform Transforming Housing for Asian Renters in the U.S.
Evan Han
 
NTE 2025/20: Updated End User Undertaking (EUU) Form and Guidance
RT Consulting Limited
 
Mining Services and Iron Ore Transportation in India.pptx
Naaraayani Minerals Pvt.Ltd
 
Withum Webinar - OBBBA: Tax Insights for Food and Consumer Brands
Withum
 
HOT DAY CAFE , Café Royale isn’t just another coffee shop
PINKY PARLOUR
 
Communications Recruiter Melbourne.pptx
ReithGordon
 
Danielle Oliveira New Jersey - A Seasoned Lieutenant
Danielle Oliveira New Jersey
 
Employnova Global Services : Outsourcing
Employnova Global Services
 

Social Media Oct22 Caci