Mobile Culture - You Tube
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This document discusses tailoring content to mobile user experience devices. It emphasizes optimizing for the long term through agile trials of early product iterations informed by user insights. Content should be accessible across all devices to avoid a broken experience. Different devices are evaluated for their capabilities and platforms to define new use cases. Examples are provided of matching specific devices and platforms to YouTube features and content.
Mobile Culture - You Tube
- 1. u ser experience devices Tailoring content to mobile Timbo Drayson, Product Manager, YouTube Mobile Google Confidential and Proprietary Google Confidential and Proprietary
- 2. Why How Google Confidential and Proprietary What
- 3. Why How Google Confidential and Proprietary What
- 4. Why How Google Confidential and Proprietary What
- 5. Optimise for the long term Google Confidential and Proprietary
- 6. Be agile Google Confidential and Proprietary
- 7. Trial product early Google Confidential and Proprietary
- 8. Iterate product with user insights Google Confidential and Proprietary
- 9. Why How Google Confidential and Proprietary What
- 10. Ensure users can access all your content synchronised across all devices Google Confidential and Proprietary
- 11. Otherwise it's a broken user experience Google Confidential and Proprietary
- 12. 1. Pick the device Google Confidential and Proprietary
- 13. 2. Define new use cases high on the go mobility in the living room low bad good usability Google Confidential and Proprietary
- 14. 3. Decide on the platform Mobile Web Mobile Native TV App location (GPS) ✔ ✔ X camera X ✔ ✔ (Samsung) microphone X ✔ X compass X ✔ - large display video - - ✔ iOS / Android / Samsung / LG / Sony reach All Smartphones Windows 7 / RIM... / GTV... Google Confidential and Proprietary
- 15. 1. Feature Phone 2. Videos 3. Mobile Web Google Confidential and Proprietary
- 16. 1. Phone 2. Film & Upload 3. Mobile Native Google Confidential and Proprietary
- 17. 1. Phone 2. Preloading 3. Mobile Native Google Confidential and Proprietary
- 18. 1. TV 2. Fling to TV 3. TV & Mobile web (initially) Google Confidential and Proprietary
- 19. 1. All Mobile 2. World Wonders 3. Mobile Web Google Confidential and Proprietary
- 20. Why How Google Confidential and Proprietary What