7. planning
- 1. Final Planning Summation of findings from research
- 2. What are the key codes and conventions that I have identified?
- 3. Main cover image • The main cover image usually portrays the type of lifestyle that each particular magazine is trying to promote. • This camera angles used to take the photo affect the way in which it is perceived by the readers. • For example a low angle show makes the subject look more powerful whereas a high angle shot makes the subject look weaker. • The lighting is also very important. High key lighting focused on one area of the image draws the reader’s attention to where the magazine wants them. This emphasizes focus on a specific part of the image.
- 4. Masthead • The masthead is always in the same font for every issue which creates branding, this also makes the magazine easy to recognise if the model is covering part of it. • The colour of the masthead generally changes to fit with the colour scheme of the overall front cover. • The name of the magazine should be very short and easy to remember/create branding from. • The font should fit with the genre of the magazine, or whether it is high end or not, for example Grazia compared to Glamour.
- 5. Language • The cover lines are designed to entice the desired target audience. • Also tags such as “exclusive” make the reader more inclined to buy the magazine. • Exclamatives such as “wow” and “attention” easily catch the reader’s eye. • In addition, the fonts used for cover lines aren't always the same, which makes the front covers more interesting to look at.
- 6. Colour • I noticed that the colours used on the front covers always corresponded with the feelings that the magazine is intending to portray. • For example on the Glamour cover the hashtag about positivity was written in orange which has connotations of happiness. • Or the purple used for the Grazia masthead symbolized both the tranquility of blue and the fierceness of red (portrayed in the image of Lupita).
- 7. What will I adopt?
- 8. • I will certainly take a lot of these aspects and reflect them in my own work. • I will chose colours carefully to portray the image and magazine how I want. • I will also take into consideration the camera angles when shooting my photos. • One key convention of fashion magazines is the house style. Therefore I will make sure that both of my two front covers have the same style and branding so that it is obvious they are the same brand.
- 9. What will I challenge/subvert?
- 10. • A lot of the fashion magazines that I have seen during the process of my research have only featured females on the front cover as most fashion magazines have a larger readership of females and therefore only target them. • I have considered challenging this and using a male model for one of my front covers to target a more mixed, culturally sophisticated target audience.