Marketing Automation Specialist Resume - Carly Gorka
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Carly Gorka is a marketing professional with over 3 years of experience in marketing automation and project management, skilled in digital integration and campaign execution. She has managed a significant lead database, optimized marketing campaigns, and conducted competitive audits to enhance SEM services. Carly is currently seeking a marketing automation role and holds several relevant certifications.
Marketing Automation Specialist Resume - Carly Gorka
- 1. Project Management Lead Scoring & Routing Drip Nurturing Demand Generation Email Marketing Closed-Loop Reporting B2B & B2C Marketing SMS Marketing SEO, SEM, & Analytics Marketing Automation S K I L L S MARKETING AUTOMATION SPECIALIST Digital Intersection, 10/2013 - 10/2015 Managed the Marketo database for a Fortune 500 company with over 600,000 leads. Executed marketing campaigns and programs; lead routing and scoring; data management and hygiene; segmentation; forms and landing pages; nurture tracks; and reporting. • Optimized and proactively maintained the lead database through data cleansing, enrichment, and augmentation, which allowed for more accurate segmentation and targeted marketing campaigns towards key customers and accounts. • Built, tested, and launched 144 marketing automation campaigns (including drip, nurture, batch, and trigger campaigns) that supported the client’s marketing strategy and pipeline goals. • Launched three new workspaces and partitions within the platform and campaigns, flows, segmentations, tracks, and scoring systems for the separate business units. • Developed and implemented standardized best practices, documented all processes and procedures, and continually audited the platform’s performance. PROJECT MANAGER Digital Intersection, 10/2013 - 10/2015 Supported website re-design projects; managed direct mail, SMS, and email campaigns; composed project proposals and SOW; conducted competitive brand audits, and coordinated client communications with multiple teams in order to keep projects on time & within budget. • Implemented, tested, and monitored complex, highly-targeted SMS campaigns. Provided campaign recommendations and weekly/monthly benchmarking, reporting, and analytics. • Conducted a 3 month-long competitive audit for YP Marketing Solutions and documented the findings in a 62-page audit comparing eight of its biggest potential competitors in the SEM space. This audit was reviewed by YP senior executives in order to evaluate and adjust their SEM services before officially launching ypSearch. E X P E R I E N C E BACHELOR OF SCIENCE Business Administration University of MO - St. Louis 2009– 2012 E D U C A T I O N A marketing professional with 3+ years of combined experience in marketing automation and project management. Well-versed in digital integration across a variety of products and marketing communications platforms. Experienced in marketing automation and CRM platform administration, social media marketing, demand generation, and complex data integrations. Currently seeking a Marketing Automation role. P R O F E S S I O N A L P R O F I L E 636.288.9207 [email protected] Waterloo, IL CARLY GORKA M A R K E T I N G A U T O M A T I O N S P E C I A L I S T Marketo Certified Expert July 2015 - July 2016 C E R T I F I C A T I O N S
- 2. Microsoft Office Suite Adobe Creative Suite HTML5 CSS (beginner) Domo Exact Target Google AdWords & Analytics Hootsuite jQuery (beginner) Kentico Mac OS X Marketo SharePoint SharpSpring Sumotext Tatango Teamwork Project Manager Umbraco Vigorate Wordpress T E C H N I C A L S K I L L S EVENT MARKETER MKTG INC, 05/2012 - 08/2014 • Coordinated and executed on-premise and off-premise events. • Shared knowledge of brands and use of products to current and potential consumers. • Reported key demographics and industry trends/preferences to management. MARKETING INTERN Anders CPAs + Advisors, 09/2012 - 04/2013 • Designed creative and original proposal and audit covers using Adobe Creative Suite. • Researched and collected data regarding prospective companies and clients, then compiled and entered data into the company’s pipeline (Sharepoint). • Proofread, revised, and published blog posts in WordPress and incorporated strategic SEO keywords in order to boost traffic. E X P E R I E N C E c o n t i n u e d 636.288.9207 [email protected] Waterloo, IL CARLY GORKA M A R K E T I N G A U T O M A T I O N S P E C I A L I S T