Evento 5 dicembre v1

Editor's Notes

• #7: 99% OF ITALIAN COMPANIES ARE SMALL OR MEDIUM15% OF SMB HAS A WEBSITE82% OF SMB HAS REMOTE USERS80% NEED AN EASIER ACCESS TO TECHNOLOGY70% del budget IT IS FOR MAINTEINANCE20% OF SMB DON’T HAVE ANY IT RESOURCES BY 201239% OF SMB WILL BUY CLOUD SERVICES BY 2014
• #8: About Cloud Adoption Study: Technology is seen as a key factor in this rebalancing. 71% agree that computing technology has a crucial role to play in helping their business get through the current economic crisis. Indeed, 68% went as far as to say the use of computer technology will be the deciding factor in whether their business thrives or just survives.Cloud computing promises huge benefits for businesses. However, vendors are not doing enough to explain why SMBs in Italy should make the switch and giving them reassurances that it is a safe and secure option. At the moment,  the IT industry is not doing enough to demonstrate how cloud can make a tangible difference: 40% of respondents believe the IT sector does a bad job explaining the benefits of cloud computing to my businessIn this light, the research indicates that SMBs could benefit from hearing from peers that have made the leap into the cloud, as SMBs that are using cloud services report tangible benefits: 41% say their business is more flexible, 39% say it is saving money and 22% say it has made them more innovative.SMBs believe that cloud is going to transform the business landscape:  66% of SMB owners agree or strongly agree that cloud computing is going to become “more important for businesses like mine.”   More than half (56%) believe it will become “the norm” for SMBsSMBs are clear about who should take responsibility for guaranteeing that businesses and people can easily and safely adopt cloud services with regards to access, transparency, data privacy and security, with 83% saying the IT sector needs to take the lead.Again, though, security concerns rear their head: 52% of respondents have concerns that cloud services are unproven and therefore too risky and 36% outright agree that “data is not secure in the cloud.”  In addition, 63% say they want to know where their data is located.In Italy, SMB owners are optimistic about their prospects over the next 12-18 months. 23% of respondents say they expect to be more successful than in 2010-11 compared to just 8% who expect to be less successful. The positive outlook continues when asked about the wider economy: nearly two thirds (50%) agree that, while the next 12-18 months will be tough, their country will be better for it in the end.However, national governments should note that respondents sounded a note of caution about significant barriers to domestic growth. The majority (55%) cited economic uncertainty as their main concern, but political instability (36%) and lack of clarity in government or EU policy (30%) are also significant inhibitors, according to the survey.SMBs offer clear feedback to policy makers on changes they would like to see to encourage growth. The top three recommendations from Italy SMB owners are reduced costs for hiring new talent (57%), lower business taxes (72%) and more protectionism from government (37%).Given the call for easier access to IT and computers, and the fact that 68% of respondents say the use of computer technology will be the deciding factor in whether their business thrives or just survives, Microsoft believes it is vital to educate SMBs about the value of technologies that drive productivity and reduce cost, such as cloud computing... Example IT Trade storyline – with Italy data “If SMBs are to drive adoption of cloud computing, the IT sector must better communicate the benefits and provide reassurance over concerns”Cloud computing promises huge benefits for businesses. However, vendors are not doing enough to explain why SMBs in Italy should make the switch and giving them reassurances that it is a safe and secure option. At the moment, the IT industry is not doing enough to demonstrate how cloud can make a tangible difference: 40% of respondents believe the IT sector does a bad job explaining the benefits of cloud computing to my businessIn this light, the research indicates that SMBs could benefit from hearing from peers that have made the leap into the cloud, as SMBs that are using cloud services report tangible benefits: 41% say their business is more flexible, 39% say it is saving money and 22% say it has made them more innovative.SMBs believe that cloud is going to transform the business landscape:  66% of SMB owners agree or strongly agree that cloud computing is going to become “more important for businesses like mine.”   More than half (56%) believe it will become “the norm” for SMBsSMBs are clear about who should take responsibility for guaranteeing that businesses and people can easily and safely adopt cloud services with regards to access, transparency, data privacy and security, with 83% saying the IT sector needs to take the lead.Again, though, security concerns rear their head: 52% of respondents have concerns that cloud services are unproven and therefore too risky and 36% outright agree that “data is not secure in the cloud.”  In addition, 63% say they want to know where their data is located. 
• #10: Lo sviluppo delle economie di scala è correlato, oltre alla possibilità di ottenere risparmi sullabolletta energetica10 o alla riduzione dei costi dovuti alla sicurezza e alla gestione delle IT, anche allavariabilità nell’utilizzo delle risorse software ed alla possibilità di utilizzare in ogni momento solo laquota di risorse necessarie. L’andamento della domanda di servizi informatici a livello orario segueinfatti un andamento ciclico e altalenante durante le ventiquattro ore con profondi cambiamentinell’arco della giornata caratterizzandosi per una domanda di servizi diurna elevata da parte degliuffici e serale-notturna per quanto riguarda i servizi ai consumatori.Infine, la possibilità di utilizzare applicazioni multi-tenant è un’ulteriore fonte di risparmio in quantoconsente a diversi utilizzatori di fruire di un’unica istanza dell’applicazione simultaneamente,spalmando quindi i costi fissi dell’applicazione11.
• #13: (This is howChriscap delivers this slide at PRISM)This also fundamentally explains why do customers like yourself consider Microsoft when it comes to your productivity solution? These are really the three things that we believe separate Microsoft from every other competitor in this space. And why we think you should bet on Microsoft for productivity.1. We’re the only company that is focused on providing the best productivity experience across the PC, the phone, and the browser. The PC, phone, and browser. Take any competitor in this space – some of them focus on the PC and they have no browser and no phone story. Some of them are completely browser based. They have no rich client and they have no phone. We believe that your end users, and you as end users, really do want to use the PC, the phone, and the browser in your daily world. You want to be able to get to your email, no matter what device you’re using. You want to be able to get to your Office documents, no matter what device you’re using. And we’re making that possible with Office 2010, SharePoint 2010, Exchange 2010. We want you to be able to work on your documents, and when someone touches it in the browser, they don’t clobber all of the things that someone did in the rich client. We round trip the Office documents from the PC, to the phone, to the browser, and back, and nobody else does that. Your investment in Office documents is huge; you do not want to lose that.We’ve also designed this so that we do unique things in the PC that are different than the phone and the browser. We do unique things in the browser that are different than the PC and the phone. And we do unique things on the phone that are different than the PC and the browser. We haven’t just taken our long list of capabilities and turned a bunch of stuff off and stuck it in the browser. When you’re in the browser, you get unique value that the browser brings to you. When you’re on your mobile phone, you can take photos, we’ll automatically drop those photos into your OneNote digital notebook, and that gets synced up over the cloud, and people who are using their PCs and their browsers see those photos. We don’t have that capability on the PC. So, PC, phone, and browser – the best experience for each one of them.2. We give you the cloud on your terms. The cloud on your terms. We don’t give you a technology ultimatum where you must move to the cloud to sue our technology. We give it to you on your terms. What does that mean? It means that if you’re like Starbucks, you may continue to use our technology in your headquarters operation on-premise. But Starbucks has rolled out 18,000 laptops to all of their cafes in the United States. Those 18,000 laptops are running Windows 7. And those 18,000 laptops are using Exchange Online and SharePoint Online. And it’s integrated in with their headquarters operations. Soyou can send email to anyone in the company. But the 18,000 new users, who’ve never had our technology before, now are using our cloud, and the rest of the corporate headquarters are actually using the traditional on-premise technology. We have other customers, like Coca-Cola Enterprises, who’s gone 100% to the cloud and they’re not using any servers when it comes to Exchange and SharePoint. And so you can have the cloud on your terms. We believe that is very, very important, and we’re dedicated to helping you think about how to use the cloud in the most effective way.3. And then finally, the third reason we believe that you should bet on Microsoft is because we have the broadest vision for what productivity actually is. Productivity is not about desktop documents. It’s not about word processing and spreadsheets. That was twenty years ago. We believe modern productivity combines the things you see at the bottom of this slide in a very seamless experience.Enterprise Search: We believe modern productivity means enterprise search, great people search, finding people inside yourcompany.Collaboration: It means great collaborationECM: It means enterprise content management. Why do you have different publishing systems for your intranet, and your extranet, and your internet? You want people to use the office tools they’re familiar with and integrate those with your single enterprise content management system.BI:We believe in self-service BI. Excel, SharePoint, and SQL Server. Making it incredibly easy for you to visualize data, democratize data within your organization. UC: And of course we believe modern productivity means unified communications.No other company takes this broad of view of what productivity means.