Social Media Marketing Exhibitor Fs 09 [Compatibility Mode]
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This document discusses using social media marketing for promotions. It outlines different social media platforms like blogs, microblogging, social networking sites, photo and video sharing sites, and how they can help with search engine optimization, promotion, and generating engagement. The document provides examples of how to use these tools for inbound marketing and public relations through content creation, community participation, and monitoring conversations.
Social Media Marketing Exhibitor Fs 09 [Compatibility Mode]
- 1. Social Media Marketing Using Online Tools for Promotions By Cris Canning CMP
- 2. Welcome CTSM/CEU online quiz procedures are on the reverse side of your handout cover. Turn in your speaker evaluation (the last page of your handout) after each session as you leave the room. Cell phones and laptops should be turned off prior to the start of each session.
- 3. Keep an open mind p p In times of change change, learners inherit the earth while the learned find themselves wonderfully prepared for a world th t no l ld that longer exists. i t Eric Hoffer (c) 2009 Cris Canning CMP Hospitality Ink
- 4. What’s new about 2.0? 1.0 1 0 – one-way and i t d interruptive, ti controlled by the corporation 2.0 interactive, 2 0 – interactive stimulates dialogue dialogue, controlled by the customer (c) 2009 Cris Canning CMP Hospitality Ink
- 5. *** Types of Marketing Outbound Marketing Inbound Marketing Telemarketing T l k ti SEO / SEM Trade Shows Blogging Direct M k ti Di t Marketing Social M di S i l Media Email Blasts RSS Print Ad P i t Ads Free tools / Trials F t l Ti l TV/Radio Ads Public Relations (c) 2009 Cris Canning CMP Hospitality Ink
- 6. Why Should You Use It? y (c) 2009 Cris Canning CMP Hospitality Ink
- 7. What is Social Media ? Any communications format where the users publish the content content. Social media marketing is inbound marketing. (c) 2009 Cris Canning CMP Hospitality Ink
- 8. Social Media Marketing g It helps increase your search engine optimization (SEO) i ti i ti It helps promote your blog It is permission centric (c) 2009 Cris Canning CMP Hospitality Ink
- 9. (c) 2009 Cris Canning CMP Hospitality Ink
- 10. (c) 2009 Cris Canning CMP Hospitality Ink
- 11. Event Blog & Magazine Blogs g g g (c) 2009 Cris Canning CMP Hospitality Ink
- 12. Blogs by Email (c) 2009 Cris Canning CMP Hospitality Ink
- 13. Blog Directory - Technorati (c) 2009 Cris Canning CMP Hospitality Ink
- 14. (c) 2009 Cris Canning CMP Hospitality Ink
- 15. Microblogging gg g (c) 2009 Cris Canning CMP Hospitality Ink
- 16. How Twitter Can Help Your Career or Business Find new resources & ideas Connect with a community of peers & experts Get instant info for site selection, vendors, etc. from peers Find out what others are saying about your company, venues, i issues, etc. t Add social media to skill set you offer clients Market your experience to the industry Connect with journalists (c) 2009 Cris Canning CMP Hospitality Ink
- 17. E-Zine - HTML A good service provider is Constant Contact. (c) 2009 Cris Canning CMP Hospitality Ink
- 18. E-Zine - Text If you are concerned about Blackberries, firewalls or international recipients, go straight t t Text Pad is a program t keep them properly i i t t i ht text. T t P d i to k th l formatted. (c) 2009 Cris Canning CMP Hospitality Ink
- 19. Social Networking g “I’m 48 and I don’t understand this Im don t Social Networking stuff.” Similar to a business cocktail reception Without the With t th constraints t i t of time and space (c) 2009 Cris Canning CMP Hospitality Ink
- 20. Social Networking - Linkedin g (c) 2009 Cris Canning CMP (c) 2009 Cris Canning CMP Hospitality Ink
- 21. Social Networking - Linkedin g (c) 2009 Cris Canning CMP Hospitality Ink
- 22. Social Networking - Facebook Why Should You Care about Facebook? Over 120 million active users Adding 250,000 new users daily since January ’07 4th most trafficked site Most trafficked social media site Top social search engine More than 55,000 networks More than half are outside college & fastest growing d i demographic i 25 years or older hi is ld (c) 2009 Cris Canning CMP Hospitality Ink
- 23. (c) 2009 Cris Canning CMP Hospitality Ink
- 24. Create a Business Page g (c) 2009 Cris Canning CMP Hospitality Ink
- 25. Facebook (c) 2009 Cris Canning CMP Hospitality Ink
- 26. (c) 2009 Cris Canning CMP Hospitality Ink
- 27. Photo sharing - flickr Photo h ti Ph t hosting sites make it easier f you t include photos. it k i for to i l d h t (c) 2009 Cris Canning CMP Hospitality Ink
- 28. (c) 2009 Cris Canning CMP Hospitality Ink
- 29. Video Sharing - YouTube g (c) 2009 Cris Canning CMP Hospitality Ink
- 30. (c) 2009 Cris Canning CMP Hospitality Ink
- 31. Case Study: Will It Blend y (c) 2009 Cris Canning CMP Hospitality Ink
- 32. Other Web 2.0 ideas O 20 (for inbound marketing) (c) 2009 Cris Canning CMP Hospitality Ink
- 33. (c) 2009 Cris Canning CMP Hospitality Ink
- 34. Free Forums (c) 2009 Cris Canning CMP Hospitality Ink
- 35. Online Communities - Listserv (c) 2009 Cris Canning CMP Hospitality Ink
- 36. Participate in Q&A p (c) 2009 Cris Canning CMP Hospitality Ink
- 37. Online Communities - Ning g (c) 2009 Cris Canning CMP Hospitality Ink
- 38. (c) 2009 Cris Canning CMP Hospitality Ink
- 39. Event Sites (c) 2009 Cris Canning CMP Hospitality Ink
- 40. Facebook Event Page g (c) 2009 Cris Canning CMP Hospitality Ink
- 41. Public Relations 2.0 (c) 2009 Cris Canning CMP Hospitality Ink
- 42. Send releases directly to your target market. News Aggregators & Social Bookmarking Article Marketing A ti l M k ti Distribution PR Web, PR Zoom Online Press Room Thought Leadership/Expertise (c) 2009 Cris Canning CMP Hospitality Ink
- 43. News Aggregators - Digg It’s not always about making the front page of these sites but rather creating multiple links to your blog and website. (c) 2009 Cris Canning CMP Hospitality Ink
- 44. Social Bookmarking – del.icio.us g (c) 2009 Cris Canning CMP Hospitality Ink
- 45. Article Marketing g (c) 2009 Cris Canning CMP Hospitality Ink
- 46. Resource Box (c) 2009 Cris Canning CMP Hospitality Ink
- 47. (c) 2009 Cris Canning CMP Hospitality Ink
- 48. Online Press Room (c) 2009 Cris Canning CMP Hospitality Ink
- 49. Thought Leadership/Expertise Showcase the expertise of your organization and/or upcoming speakers with one or more “lenses.” SquidooSecrets.com (c) 2009 Cris Canning CMP Research tool. Hospitality Ink
- 50. Webinar (c) 2009 Cris Canning CMP Hospitality Ink
- 51. Teleclass This can be a revenue source or “pink spoon.” (c) 2009 Cris Canning CMP Hospitality Ink
- 52. (c) 2009 Cris Canning CMP Hospitality Ink
- 53. Podcasts Use audio “radio broadcasts” that can establish your expertise and be downloaded free by your prospects. (c) 2009 Cris Canning CMP Hospitality Ink
- 54. Pass it Along g Provide readers with information to pass along. (c) 2009 Cris Canning CMP Hospitality Ink
- 55. Market Research Stay abreast of what’s being said about you, your organization, your products and those of your competitors. (c) 2009 Cris Canning CMP Hospitality Ink
- 56. Use Keywords & Phrases y Use the words that they use What words will they use to find you? Address their needs in all communications How and where will th search? H d h ill they h? What media? (c) 2009 Cris Canning CMP Hospitality Ink
- 57. Keyword Search y (c) 2009 Cris Canning CMP Hospitality Ink
- 58. Personas A picture Attributes/demographics Personality Profile/bio Needs as a customer Potential questions/concerns Motivations Stage in buying cycle Trigger words (c) 2009 Cris Canning CMP Hospitality Ink
- 59. Sample Buyer Personas p y South by Analog Mainstream Freddy Southwest Artie Mike Freeloader Suzy (c) 2009 Cris Canning CMP Hospitality Ink
- 60. Get people involved p p The answer lies in engagement. When people interact with each other and you in a social environment they y y are already engaged with you – a relationship is formed. p It may only be a small percentage (varies by industry and demographics) but they are the “influencers.” (c) 2009 Cris Canning CMP Hospitality Ink
- 61. (c) 2009 Cris Canning CMP Hospitality Ink
- 62. For more information (c) 2009 Cris Canning CMP Hospitality Ink
- 63. Thank you y And I’ll see you online! y (c) 2009 Cris Canning CMP Hospitality Ink