SlideShare a Scribd company logo
How to Create More Effective
Storytelling by Leveraging Data
29 September 2015 Proprietary and Confidential
About Us
© 2015 Blueocean Market Intelligence1
Global analytics and insights leader with 1,000 analysts providing decision support for
sales, marketing and product planning
We Are
Enable businesses to make sound, data-driven decisions through a multi-disciplinary
approach and 360 view of customers, competitors and markets
Vision
Exciting, Innovative, Creative, Data-Driven
Culture
Deloitte list of Fastest Growing Companies (5 years)
Fortune Magazine/IAOP Top 100 Outsourcing Companies in the World (5 years)
Recognition
Our secret sauce for Story telling with data
7 step process –
• Hypothesis building / What are you trying to
answer or solve for?
• For whom are you trying to solve for?
• What measurements are required to solve
for?
• How are they calculated?
• What data sources are relevant and reliable?
• What process is required to manage the data?
• How would the data be retrieved?
© 2015 Blueocean Market Intelligence2
Asking yourself the right questions is part of the process that will lead you to the intended results.
What is the hypothesis? What business results are we
trying to solve for?
© 2015 Blueocean Market Intelligence3
Customer
which type of customer
(B2B and B2C, etc.), which
segments, which regions?
Cross sell and upsell
which products or
category are the focus?
Channel
which channel did the
customer originate from?
For whom are you trying to solve for?
© 2015 Blueocean Market Intelligence4
What measurements are required to answer or solve?
© 2015 Blueocean Market Intelligence5
How are they calculated?
© 2015 Blueocean Market Intelligence6
INPUT
OUTPUT
OUTPUT
Process
What data sources are relevant and reliable to measure?
© 2015 Blueocean Market Intelligence7
What process should be adopted in order to manage the
data?
© 2015 Blueocean Market Intelligence8
How do we actually retrieve the data?
© 2015 Blueocean Market Intelligence9
IT or data security concerns
Lack of skillsets against extraction
Time limitations
Lack of capabilities in the source system to
extract information
© 2015 Blueocean Market Intelligence10
Key things to consider
Don’t over complicate the journey
© 2015 Blueocean Market Intelligence11
The right team
© 2015 Blueocean Market Intelligence12
Keep it visual and interactive
© 2015 Blueocean Market Intelligence13
Enable data democracy
© 2015 Blueocean Market Intelligence14
Quick recap
© 2015 Blueocean Market Intelligence15
© 2015 Blueocean Market Intelligence16
Thank You
For more information:
Anees Merchant,
Senior Vice President
Email: anees.m@blueoceanmi.com
Twitter: @aneesmerchant
LinkedIn: www.linkedin.com/aneesmerchant
Ad

More Related Content

What's hot (19)

It Consulting Slides
It Consulting SlidesIt Consulting Slides
It Consulting Slides
Joe O'Mahoney
 
Cost & benefits of business analytics marshall sponder
Cost & benefits of business analytics marshall sponderCost & benefits of business analytics marshall sponder
Cost & benefits of business analytics marshall sponder
Marshall Sponder
 
Building Your Big Data Analytics Strategy- Impetus Webinar
Building Your Big Data Analytics Strategy- Impetus WebinarBuilding Your Big Data Analytics Strategy- Impetus Webinar
Building Your Big Data Analytics Strategy- Impetus Webinar
Impetus Technologies
 
Customer Analytics
Customer AnalyticsCustomer Analytics
Customer Analytics
BRIDGEi2i Analytics Solutions
 
Open analytics summit nyc
Open analytics summit nycOpen analytics summit nyc
Open analytics summit nyc
Open Analytics
 
Big data analytics in payments
Big data analytics in payments Big data analytics in payments
Big data analytics in payments
Ashish Anand
 
Customer Experience Lessons from a Bartender
Customer Experience Lessons from a BartenderCustomer Experience Lessons from a Bartender
Customer Experience Lessons from a Bartender
BRIDGEi2i Analytics Solutions
 
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
The Data Driven Enterprise - Roadmap to Big Data & Analytics SuccessThe Data Driven Enterprise - Roadmap to Big Data & Analytics Success
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
BigInsights
 
Marketing analytics for the Banking Industry
Marketing analytics for the Banking IndustryMarketing analytics for the Banking Industry
Marketing analytics for the Banking Industry
Sashindar Rajasekaran
 
Our Journey to Self-Discovery: Synthesizing 30 Years of Data Pipelines with K...
Our Journey to Self-Discovery: Synthesizing 30 Years of Data Pipelines with K...Our Journey to Self-Discovery: Synthesizing 30 Years of Data Pipelines with K...
Our Journey to Self-Discovery: Synthesizing 30 Years of Data Pipelines with K...
Neo4j
 
Customer analytics fast facts v3
Customer analytics fast facts v3Customer analytics fast facts v3
Customer analytics fast facts v3
Absolutdata Analytics
 
Four ways data is improving healthcare operations
Four ways data is improving healthcare operationsFour ways data is improving healthcare operations
Four ways data is improving healthcare operations
Tableau Software
 
Who is 1010data?
Who is 1010data?Who is 1010data?
Who is 1010data?
Oliver Madden
 
Elevating customer analytics - how to gain a 720 degree view of your customer
Elevating customer analytics - how to gain a 720 degree view of your customerElevating customer analytics - how to gain a 720 degree view of your customer
Elevating customer analytics - how to gain a 720 degree view of your customer
Actian Corporation
 
Role of business analytics in the banking industry
Role of business analytics in the banking industryRole of business analytics in the banking industry
Role of business analytics in the banking industry
Vaisakh Nambiar
 
Customer Experience Management
Customer Experience ManagementCustomer Experience Management
Customer Experience Management
BRIDGEi2i Analytics Solutions
 
Successful Marketing Requires Even Better Measurement and Analytics
Successful Marketing Requires Even Better Measurement and AnalyticsSuccessful Marketing Requires Even Better Measurement and Analytics
Successful Marketing Requires Even Better Measurement and Analytics
Cross Channel Marketing Optimization Group
 
North America Mortgage Banking 2020: Convergent Disruption in the Credit Indu...
North America Mortgage Banking 2020: Convergent Disruption in the Credit Indu...North America Mortgage Banking 2020: Convergent Disruption in the Credit Indu...
North America Mortgage Banking 2020: Convergent Disruption in the Credit Indu...
accenture
 
Data analytics is a game changer for telcos in the digital era
Data analytics is a game changer for telcos in the digital eraData analytics is a game changer for telcos in the digital era
Data analytics is a game changer for telcos in the digital era
Flytxt
 
It Consulting Slides
It Consulting SlidesIt Consulting Slides
It Consulting Slides
Joe O'Mahoney
 
Cost & benefits of business analytics marshall sponder
Cost & benefits of business analytics marshall sponderCost & benefits of business analytics marshall sponder
Cost & benefits of business analytics marshall sponder
Marshall Sponder
 
Building Your Big Data Analytics Strategy- Impetus Webinar
Building Your Big Data Analytics Strategy- Impetus WebinarBuilding Your Big Data Analytics Strategy- Impetus Webinar
Building Your Big Data Analytics Strategy- Impetus Webinar
Impetus Technologies
 
Open analytics summit nyc
Open analytics summit nycOpen analytics summit nyc
Open analytics summit nyc
Open Analytics
 
Big data analytics in payments
Big data analytics in payments Big data analytics in payments
Big data analytics in payments
Ashish Anand
 
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
The Data Driven Enterprise - Roadmap to Big Data & Analytics SuccessThe Data Driven Enterprise - Roadmap to Big Data & Analytics Success
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
BigInsights
 
Marketing analytics for the Banking Industry
Marketing analytics for the Banking IndustryMarketing analytics for the Banking Industry
Marketing analytics for the Banking Industry
Sashindar Rajasekaran
 
Our Journey to Self-Discovery: Synthesizing 30 Years of Data Pipelines with K...
Our Journey to Self-Discovery: Synthesizing 30 Years of Data Pipelines with K...Our Journey to Self-Discovery: Synthesizing 30 Years of Data Pipelines with K...
Our Journey to Self-Discovery: Synthesizing 30 Years of Data Pipelines with K...
Neo4j
 
Four ways data is improving healthcare operations
Four ways data is improving healthcare operationsFour ways data is improving healthcare operations
Four ways data is improving healthcare operations
Tableau Software
 
Elevating customer analytics - how to gain a 720 degree view of your customer
Elevating customer analytics - how to gain a 720 degree view of your customerElevating customer analytics - how to gain a 720 degree view of your customer
Elevating customer analytics - how to gain a 720 degree view of your customer
Actian Corporation
 
Role of business analytics in the banking industry
Role of business analytics in the banking industryRole of business analytics in the banking industry
Role of business analytics in the banking industry
Vaisakh Nambiar
 
North America Mortgage Banking 2020: Convergent Disruption in the Credit Indu...
North America Mortgage Banking 2020: Convergent Disruption in the Credit Indu...North America Mortgage Banking 2020: Convergent Disruption in the Credit Indu...
North America Mortgage Banking 2020: Convergent Disruption in the Credit Indu...
accenture
 
Data analytics is a game changer for telcos in the digital era
Data analytics is a game changer for telcos in the digital eraData analytics is a game changer for telcos in the digital era
Data analytics is a game changer for telcos in the digital era
Flytxt
 

Viewers also liked (20)

Media evaluation
Media evaluationMedia evaluation
Media evaluation
FantasticFivey
 
Experiencias en ambientes lúdicos de aprendizaje
Experiencias en ambientes lúdicos de aprendizajeExperiencias en ambientes lúdicos de aprendizaje
Experiencias en ambientes lúdicos de aprendizaje
Nadia Angulo
 
Christlife flyer2
Christlife flyer2Christlife flyer2
Christlife flyer2
Whittney Price
 
Geologia Amatistas1a parte
Geologia Amatistas1a parteGeologia Amatistas1a parte
Geologia Amatistas1a parte
Fernando Tabo
 
Kickb2
Kickb2Kickb2
Kickb2
Whittney Price
 
Queen Rania Centre for Entrepreneurship, by Mohamad M. Khawaja
Queen Rania Centre for Entrepreneurship, by Mohamad M. KhawajaQueen Rania Centre for Entrepreneurship, by Mohamad M. Khawaja
Queen Rania Centre for Entrepreneurship, by Mohamad M. Khawaja
Andrey Golub
 
Prefeitura municipal responde ao v ereador questões pontuais
Prefeitura municipal responde ao v ereador questões pontuaisPrefeitura municipal responde ao v ereador questões pontuais
Prefeitura municipal responde ao v ereador questões pontuais
Rogerio Catanese
 
Blog kelas ict f
Blog kelas ict fBlog kelas ict f
Blog kelas ict f
lukmanbooms
 
Francio
FrancioFrancio
Francio
FERNANDARECALDE
 
2
22
2
Rogerio Catanese
 
XI UEEF
XI UEEFXI UEEF
XI UEEF
Gemma Tur
 
poema d
poema dpoema d
poema d
helenabr99
 
Calcio
CalcioCalcio
Calcio
FERNANDARECALDE
 
eZ Platform and eZ Studio: Where We Are, Where We Are Going, and a Look Towar...
eZ Platform and eZ Studio: Where We Are, Where We Are Going, and a Look Towar...eZ Platform and eZ Studio: Where We Are, Where We Are Going, and a Look Towar...
eZ Platform and eZ Studio: Where We Are, Where We Are Going, and a Look Towar...
eZ Systems
 
Limitless Data in a Data Driven World 4.4.16
Limitless Data in a Data Driven World 4.4.16Limitless Data in a Data Driven World 4.4.16
Limitless Data in a Data Driven World 4.4.16
Cassandra Elizondo
 
Access Control for RDF graphs using Abstract Models
Access Control for RDF graphs using Abstract ModelsAccess Control for RDF graphs using Abstract Models
Access Control for RDF graphs using Abstract Models
PlanetData Network of Excellence
 
The Business Value of a PaaS (presented by Kieron Sambrook Smith, Chief Comme...
The Business Value of a PaaS (presented by Kieron Sambrook Smith, Chief Comme...The Business Value of a PaaS (presented by Kieron Sambrook Smith, Chief Comme...
The Business Value of a PaaS (presented by Kieron Sambrook Smith, Chief Comme...
eZ Systems
 
Keynote: Financial capability strategies that work: Developing more resilient...
Keynote: Financial capability strategies that work: Developing more resilient...Keynote: Financial capability strategies that work: Developing more resilient...
Keynote: Financial capability strategies that work: Developing more resilient...
Wijzer in geldzaken
 
Experiencias en ambientes lúdicos de aprendizaje
Experiencias en ambientes lúdicos de aprendizajeExperiencias en ambientes lúdicos de aprendizaje
Experiencias en ambientes lúdicos de aprendizaje
Nadia Angulo
 
Geologia Amatistas1a parte
Geologia Amatistas1a parteGeologia Amatistas1a parte
Geologia Amatistas1a parte
Fernando Tabo
 
Queen Rania Centre for Entrepreneurship, by Mohamad M. Khawaja
Queen Rania Centre for Entrepreneurship, by Mohamad M. KhawajaQueen Rania Centre for Entrepreneurship, by Mohamad M. Khawaja
Queen Rania Centre for Entrepreneurship, by Mohamad M. Khawaja
Andrey Golub
 
Prefeitura municipal responde ao v ereador questões pontuais
Prefeitura municipal responde ao v ereador questões pontuaisPrefeitura municipal responde ao v ereador questões pontuais
Prefeitura municipal responde ao v ereador questões pontuais
Rogerio Catanese
 
Blog kelas ict f
Blog kelas ict fBlog kelas ict f
Blog kelas ict f
lukmanbooms
 
eZ Platform and eZ Studio: Where We Are, Where We Are Going, and a Look Towar...
eZ Platform and eZ Studio: Where We Are, Where We Are Going, and a Look Towar...eZ Platform and eZ Studio: Where We Are, Where We Are Going, and a Look Towar...
eZ Platform and eZ Studio: Where We Are, Where We Are Going, and a Look Towar...
eZ Systems
 
Limitless Data in a Data Driven World 4.4.16
Limitless Data in a Data Driven World 4.4.16Limitless Data in a Data Driven World 4.4.16
Limitless Data in a Data Driven World 4.4.16
Cassandra Elizondo
 
The Business Value of a PaaS (presented by Kieron Sambrook Smith, Chief Comme...
The Business Value of a PaaS (presented by Kieron Sambrook Smith, Chief Comme...The Business Value of a PaaS (presented by Kieron Sambrook Smith, Chief Comme...
The Business Value of a PaaS (presented by Kieron Sambrook Smith, Chief Comme...
eZ Systems
 
Keynote: Financial capability strategies that work: Developing more resilient...
Keynote: Financial capability strategies that work: Developing more resilient...Keynote: Financial capability strategies that work: Developing more resilient...
Keynote: Financial capability strategies that work: Developing more resilient...
Wijzer in geldzaken
 
Ad

Similar to How to Create More Effective Storytelling by Leveraging Data (20)

M-Brain Overview
M-Brain OverviewM-Brain Overview
M-Brain Overview
M-Brain
 
M-Brain Overview
M-Brain OverviewM-Brain Overview
M-Brain Overview
M-Brain (previously Global Intelligence Alliance)
 
How To Unify Data with Bespoke Dashboards for True Insights
How To Unify Data with Bespoke Dashboards for True InsightsHow To Unify Data with Bespoke Dashboards for True Insights
How To Unify Data with Bespoke Dashboards for True Insights
Tinuiti
 
M-Brain company presentation 2015 August
M-Brain company presentation 2015 AugustM-Brain company presentation 2015 August
M-Brain company presentation 2015 August
Marcel Brussee
 
Primend Pilvekonverents - Kliendihalduse juhtimine pilves
Primend Pilvekonverents - Kliendihalduse juhtimine pilvesPrimend Pilvekonverents - Kliendihalduse juhtimine pilves
Primend Pilvekonverents - Kliendihalduse juhtimine pilves
Primend
 
Will Goodhand & Richard Davies
Will Goodhand & Richard DaviesWill Goodhand & Richard Davies
Will Goodhand & Richard Davies
MRS
 
Build a Foundation for Data Integrity with Analytics Auditing
Build a Foundation for Data Integrity with Analytics AuditingBuild a Foundation for Data Integrity with Analytics Auditing
Build a Foundation for Data Integrity with Analytics Auditing
Tinuiti
 
The future NGO is agile, entrepreneurial and digital
The future NGO is agile, entrepreneurial and digitalThe future NGO is agile, entrepreneurial and digital
The future NGO is agile, entrepreneurial and digital
MzN International
 
Customer Identity is the New Currency: Signal featuring Forrester Research
Customer Identity is the New Currency: Signal featuring Forrester ResearchCustomer Identity is the New Currency: Signal featuring Forrester Research
Customer Identity is the New Currency: Signal featuring Forrester Research
Signal
 
Unlocking the Value of Big Data in 2014
Unlocking the Value of Big Data in 2014Unlocking the Value of Big Data in 2014
Unlocking the Value of Big Data in 2014
Dun & Bradstreet
 
About M-Brain
About M-BrainAbout M-Brain
About M-Brain
M-Brain (previously Global Intelligence Alliance)
 
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...
JK Tech
 
From 'I think' to 'I know'
From 'I think' to 'I know'From 'I think' to 'I know'
From 'I think' to 'I know'
Absolutdata Analytics
 
PwC - Retailing in the Digital Era
PwC - Retailing in the Digital EraPwC - Retailing in the Digital Era
PwC - Retailing in the Digital Era
Retailers Association of India
 
Using big data in business
Using big data in businessUsing big data in business
Using big data in business
Richa Sharma
 
Achieving Your Promotional Objectives with Science, Forecasting, and Analytics
Achieving Your Promotional Objectives with Science, Forecasting, and AnalyticsAchieving Your Promotional Objectives with Science, Forecasting, and Analytics
Achieving Your Promotional Objectives with Science, Forecasting, and Analytics
G3 Communications
 
Marketing & SalesBig Data, Analytics, and the Future of .docx
Marketing & SalesBig Data, Analytics, and the Future of .docxMarketing & SalesBig Data, Analytics, and the Future of .docx
Marketing & SalesBig Data, Analytics, and the Future of .docx
alfredacavx97
 
Web Analytics, Multiplicity, & Synergy - PixelMEDIA
Web Analytics, Multiplicity, & Synergy - PixelMEDIAWeb Analytics, Multiplicity, & Synergy - PixelMEDIA
Web Analytics, Multiplicity, & Synergy - PixelMEDIA
PixelMEDIA
 
Remodel Your Marketing With Analytics And Dashboards
Remodel Your Marketing With Analytics And DashboardsRemodel Your Marketing With Analytics And Dashboards
Remodel Your Marketing With Analytics And Dashboards
Regalix
 
Quant5 planning ness-050613_final
Quant5 planning ness-050613_finalQuant5 planning ness-050613_final
Quant5 planning ness-050613_final
Doug Levin
 
M-Brain Overview
M-Brain OverviewM-Brain Overview
M-Brain Overview
M-Brain
 
How To Unify Data with Bespoke Dashboards for True Insights
How To Unify Data with Bespoke Dashboards for True InsightsHow To Unify Data with Bespoke Dashboards for True Insights
How To Unify Data with Bespoke Dashboards for True Insights
Tinuiti
 
M-Brain company presentation 2015 August
M-Brain company presentation 2015 AugustM-Brain company presentation 2015 August
M-Brain company presentation 2015 August
Marcel Brussee
 
Primend Pilvekonverents - Kliendihalduse juhtimine pilves
Primend Pilvekonverents - Kliendihalduse juhtimine pilvesPrimend Pilvekonverents - Kliendihalduse juhtimine pilves
Primend Pilvekonverents - Kliendihalduse juhtimine pilves
Primend
 
Will Goodhand & Richard Davies
Will Goodhand & Richard DaviesWill Goodhand & Richard Davies
Will Goodhand & Richard Davies
MRS
 
Build a Foundation for Data Integrity with Analytics Auditing
Build a Foundation for Data Integrity with Analytics AuditingBuild a Foundation for Data Integrity with Analytics Auditing
Build a Foundation for Data Integrity with Analytics Auditing
Tinuiti
 
The future NGO is agile, entrepreneurial and digital
The future NGO is agile, entrepreneurial and digitalThe future NGO is agile, entrepreneurial and digital
The future NGO is agile, entrepreneurial and digital
MzN International
 
Customer Identity is the New Currency: Signal featuring Forrester Research
Customer Identity is the New Currency: Signal featuring Forrester ResearchCustomer Identity is the New Currency: Signal featuring Forrester Research
Customer Identity is the New Currency: Signal featuring Forrester Research
Signal
 
Unlocking the Value of Big Data in 2014
Unlocking the Value of Big Data in 2014Unlocking the Value of Big Data in 2014
Unlocking the Value of Big Data in 2014
Dun & Bradstreet
 
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...
JK Tech
 
Using big data in business
Using big data in businessUsing big data in business
Using big data in business
Richa Sharma
 
Achieving Your Promotional Objectives with Science, Forecasting, and Analytics
Achieving Your Promotional Objectives with Science, Forecasting, and AnalyticsAchieving Your Promotional Objectives with Science, Forecasting, and Analytics
Achieving Your Promotional Objectives with Science, Forecasting, and Analytics
G3 Communications
 
Marketing & SalesBig Data, Analytics, and the Future of .docx
Marketing & SalesBig Data, Analytics, and the Future of .docxMarketing & SalesBig Data, Analytics, and the Future of .docx
Marketing & SalesBig Data, Analytics, and the Future of .docx
alfredacavx97
 
Web Analytics, Multiplicity, & Synergy - PixelMEDIA
Web Analytics, Multiplicity, & Synergy - PixelMEDIAWeb Analytics, Multiplicity, & Synergy - PixelMEDIA
Web Analytics, Multiplicity, & Synergy - PixelMEDIA
PixelMEDIA
 
Remodel Your Marketing With Analytics And Dashboards
Remodel Your Marketing With Analytics And DashboardsRemodel Your Marketing With Analytics And Dashboards
Remodel Your Marketing With Analytics And Dashboards
Regalix
 
Quant5 planning ness-050613_final
Quant5 planning ness-050613_finalQuant5 planning ness-050613_final
Quant5 planning ness-050613_final
Doug Levin
 
Ad

More from Course5i (20)

Webinar: Optimizing Digital Spend Using Consumer Search Behavior
Webinar: Optimizing Digital Spend Using Consumer Search BehaviorWebinar: Optimizing Digital Spend Using Consumer Search Behavior
Webinar: Optimizing Digital Spend Using Consumer Search Behavior
Course5i
 
Webinar: Accelerated Market Research
Webinar: Accelerated Market ResearchWebinar: Accelerated Market Research
Webinar: Accelerated Market Research
Course5i
 
Webinar: AI driven Research Operations
Webinar: AI driven Research OperationsWebinar: AI driven Research Operations
Webinar: AI driven Research Operations
Course5i
 
Webinar: Customer Experience Analytics 2023
Webinar: Customer Experience Analytics 2023Webinar: Customer Experience Analytics 2023
Webinar: Customer Experience Analytics 2023
Course5i
 
TMRE 2018 Event Presentation Deck
TMRE 2018 Event Presentation DeckTMRE 2018 Event Presentation Deck
TMRE 2018 Event Presentation Deck
Course5i
 
CEO SUMMIT EUROPE
CEO SUMMIT EUROPECEO SUMMIT EUROPE
CEO SUMMIT EUROPE
Course5i
 
The accelerating effects-of AI in the world of Market Research
The accelerating effects-of AI in the world of Market ResearchThe accelerating effects-of AI in the world of Market Research
The accelerating effects-of AI in the world of Market Research
Course5i
 
Course5 & Lenovo: Analytics driven Digital Trading Desk
Course5 & Lenovo: Analytics driven Digital Trading DeskCourse5 & Lenovo: Analytics driven Digital Trading Desk
Course5 & Lenovo: Analytics driven Digital Trading Desk
Course5i
 
Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox!
 Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox! Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox!
Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox!
Course5i
 
Massive Operating Efficiencies of the Digital Customer Experience
Massive Operating Efficiencies of the Digital Customer ExperienceMassive Operating Efficiencies of the Digital Customer Experience
Massive Operating Efficiencies of the Digital Customer Experience
Course5i
 
Why Digital Customer Experience (DCX)?
Why Digital Customer Experience (DCX)?Why Digital Customer Experience (DCX)?
Why Digital Customer Experience (DCX)?
Course5i
 
Telco Paper by Blueocean Market Intelligence
Telco Paper by Blueocean Market IntelligenceTelco Paper by Blueocean Market Intelligence
Telco Paper by Blueocean Market Intelligence
Course5i
 
Gaining competitive advantage through customer feedback
Gaining competitive advantage through customer feedbackGaining competitive advantage through customer feedback
Gaining competitive advantage through customer feedback
Course5i
 
How to leverage hiring data for competitive insights
How to leverage hiring data for competitive insightsHow to leverage hiring data for competitive insights
How to leverage hiring data for competitive insights
Course5i
 
Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Cust...
Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Cust...Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Cust...
Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Cust...
Course5i
 
Industrialisation of analytics in India: Big Opportunity, Big Outcome
Industrialisation of analytics in India: Big Opportunity, Big OutcomeIndustrialisation of analytics in India: Big Opportunity, Big Outcome
Industrialisation of analytics in India: Big Opportunity, Big Outcome
Course5i
 
Gaming Enthusiast Infographic
Gaming Enthusiast InfographicGaming Enthusiast Infographic
Gaming Enthusiast Infographic
Course5i
 
Machine Learning in Customer Analytics
Machine Learning in Customer AnalyticsMachine Learning in Customer Analytics
Machine Learning in Customer Analytics
Course5i
 
THE SHIELD: GIANT STRIDES FOR NVIDIA
THE SHIELD: GIANT STRIDES FOR NVIDIATHE SHIELD: GIANT STRIDES FOR NVIDIA
THE SHIELD: GIANT STRIDES FOR NVIDIA
Course5i
 
Innovation at work press release mumbai_mar2013
Innovation at work press release mumbai_mar2013Innovation at work press release mumbai_mar2013
Innovation at work press release mumbai_mar2013
Course5i
 
Webinar: Optimizing Digital Spend Using Consumer Search Behavior
Webinar: Optimizing Digital Spend Using Consumer Search BehaviorWebinar: Optimizing Digital Spend Using Consumer Search Behavior
Webinar: Optimizing Digital Spend Using Consumer Search Behavior
Course5i
 
Webinar: Accelerated Market Research
Webinar: Accelerated Market ResearchWebinar: Accelerated Market Research
Webinar: Accelerated Market Research
Course5i
 
Webinar: AI driven Research Operations
Webinar: AI driven Research OperationsWebinar: AI driven Research Operations
Webinar: AI driven Research Operations
Course5i
 
Webinar: Customer Experience Analytics 2023
Webinar: Customer Experience Analytics 2023Webinar: Customer Experience Analytics 2023
Webinar: Customer Experience Analytics 2023
Course5i
 
TMRE 2018 Event Presentation Deck
TMRE 2018 Event Presentation DeckTMRE 2018 Event Presentation Deck
TMRE 2018 Event Presentation Deck
Course5i
 
CEO SUMMIT EUROPE
CEO SUMMIT EUROPECEO SUMMIT EUROPE
CEO SUMMIT EUROPE
Course5i
 
The accelerating effects-of AI in the world of Market Research
The accelerating effects-of AI in the world of Market ResearchThe accelerating effects-of AI in the world of Market Research
The accelerating effects-of AI in the world of Market Research
Course5i
 
Course5 & Lenovo: Analytics driven Digital Trading Desk
Course5 & Lenovo: Analytics driven Digital Trading DeskCourse5 & Lenovo: Analytics driven Digital Trading Desk
Course5 & Lenovo: Analytics driven Digital Trading Desk
Course5i
 
Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox!
 Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox! Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox!
Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox!
Course5i
 
Massive Operating Efficiencies of the Digital Customer Experience
Massive Operating Efficiencies of the Digital Customer ExperienceMassive Operating Efficiencies of the Digital Customer Experience
Massive Operating Efficiencies of the Digital Customer Experience
Course5i
 
Why Digital Customer Experience (DCX)?
Why Digital Customer Experience (DCX)?Why Digital Customer Experience (DCX)?
Why Digital Customer Experience (DCX)?
Course5i
 
Telco Paper by Blueocean Market Intelligence
Telco Paper by Blueocean Market IntelligenceTelco Paper by Blueocean Market Intelligence
Telco Paper by Blueocean Market Intelligence
Course5i
 
Gaining competitive advantage through customer feedback
Gaining competitive advantage through customer feedbackGaining competitive advantage through customer feedback
Gaining competitive advantage through customer feedback
Course5i
 
How to leverage hiring data for competitive insights
How to leverage hiring data for competitive insightsHow to leverage hiring data for competitive insights
How to leverage hiring data for competitive insights
Course5i
 
Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Cust...
Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Cust...Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Cust...
Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Cust...
Course5i
 
Industrialisation of analytics in India: Big Opportunity, Big Outcome
Industrialisation of analytics in India: Big Opportunity, Big OutcomeIndustrialisation of analytics in India: Big Opportunity, Big Outcome
Industrialisation of analytics in India: Big Opportunity, Big Outcome
Course5i
 
Gaming Enthusiast Infographic
Gaming Enthusiast InfographicGaming Enthusiast Infographic
Gaming Enthusiast Infographic
Course5i
 
Machine Learning in Customer Analytics
Machine Learning in Customer AnalyticsMachine Learning in Customer Analytics
Machine Learning in Customer Analytics
Course5i
 
THE SHIELD: GIANT STRIDES FOR NVIDIA
THE SHIELD: GIANT STRIDES FOR NVIDIATHE SHIELD: GIANT STRIDES FOR NVIDIA
THE SHIELD: GIANT STRIDES FOR NVIDIA
Course5i
 
Innovation at work press release mumbai_mar2013
Innovation at work press release mumbai_mar2013Innovation at work press release mumbai_mar2013
Innovation at work press release mumbai_mar2013
Course5i
 

Recently uploaded (20)

Stack_and_Queue_Presentation_Final (1).pptx
Stack_and_Queue_Presentation_Final (1).pptxStack_and_Queue_Presentation_Final (1).pptx
Stack_and_Queue_Presentation_Final (1).pptx
binduraniha86
 
Perencanaan Pengendalian-Proyek-Konstruksi-MS-PROJECT.pptx
Perencanaan Pengendalian-Proyek-Konstruksi-MS-PROJECT.pptxPerencanaan Pengendalian-Proyek-Konstruksi-MS-PROJECT.pptx
Perencanaan Pengendalian-Proyek-Konstruksi-MS-PROJECT.pptx
PareaRusan
 
How to join illuminati Agent in uganda call+256776963507/0741506136
How to join illuminati Agent in uganda call+256776963507/0741506136How to join illuminati Agent in uganda call+256776963507/0741506136
How to join illuminati Agent in uganda call+256776963507/0741506136
illuminati Agent uganda call+256776963507/0741506136
 
AI Competitor Analysis: How to Monitor and Outperform Your Competitors
AI Competitor Analysis: How to Monitor and Outperform Your CompetitorsAI Competitor Analysis: How to Monitor and Outperform Your Competitors
AI Competitor Analysis: How to Monitor and Outperform Your Competitors
Contify
 
Template_A3nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
Template_A3nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnTemplate_A3nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
Template_A3nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
cegiver630
 
Ch3MCT24.pptx measure of central tendency
Ch3MCT24.pptx measure of central tendencyCh3MCT24.pptx measure of central tendency
Ch3MCT24.pptx measure of central tendency
ayeleasefa2
 
computer organization and assembly language.docx
computer organization and assembly language.docxcomputer organization and assembly language.docx
computer organization and assembly language.docx
alisoftwareengineer1
 
FPET_Implementation_2_MA to 360 Engage Direct.pptx
FPET_Implementation_2_MA to 360 Engage Direct.pptxFPET_Implementation_2_MA to 360 Engage Direct.pptx
FPET_Implementation_2_MA to 360 Engage Direct.pptx
ssuser4ef83d
 
C++_OOPs_DSA1_Presentation_Template.pptx
C++_OOPs_DSA1_Presentation_Template.pptxC++_OOPs_DSA1_Presentation_Template.pptx
C++_OOPs_DSA1_Presentation_Template.pptx
aquibnoor22079
 
Cleaned_Lecture 6666666_Simulation_I.pdf
Cleaned_Lecture 6666666_Simulation_I.pdfCleaned_Lecture 6666666_Simulation_I.pdf
Cleaned_Lecture 6666666_Simulation_I.pdf
alcinialbob1234
 
How iCode cybertech Helped Me Recover My Lost Funds
How iCode cybertech Helped Me Recover My Lost FundsHow iCode cybertech Helped Me Recover My Lost Funds
How iCode cybertech Helped Me Recover My Lost Funds
ireneschmid345
 
Calories_Prediction_using_Linear_Regression.pptx
Calories_Prediction_using_Linear_Regression.pptxCalories_Prediction_using_Linear_Regression.pptx
Calories_Prediction_using_Linear_Regression.pptx
TijiLMAHESHWARI
 
VKS-Python-FIe Handling text CSV Binary.pptx
VKS-Python-FIe Handling text CSV Binary.pptxVKS-Python-FIe Handling text CSV Binary.pptx
VKS-Python-FIe Handling text CSV Binary.pptx
Vinod Srivastava
 
Day 1 - Lab 1 Reconnaissance Scanning with NMAP, Vulnerability Assessment wit...
Day 1 - Lab 1 Reconnaissance Scanning with NMAP, Vulnerability Assessment wit...Day 1 - Lab 1 Reconnaissance Scanning with NMAP, Vulnerability Assessment wit...
Day 1 - Lab 1 Reconnaissance Scanning with NMAP, Vulnerability Assessment wit...
Abodahab
 
Deloitte Analytics - Applying Process Mining in an audit context
Deloitte Analytics - Applying Process Mining in an audit contextDeloitte Analytics - Applying Process Mining in an audit context
Deloitte Analytics - Applying Process Mining in an audit context
Process mining Evangelist
 
Simple_AI_Explanation_English somplr.pptx
Simple_AI_Explanation_English somplr.pptxSimple_AI_Explanation_English somplr.pptx
Simple_AI_Explanation_English somplr.pptx
ssuser2aa19f
 
Defense Against LLM Scheming 2025_04_28.pptx
Defense Against LLM Scheming 2025_04_28.pptxDefense Against LLM Scheming 2025_04_28.pptx
Defense Against LLM Scheming 2025_04_28.pptx
Greg Makowski
 
Molecular methods diagnostic and monitoring of infection - Repaired.pptx
Molecular methods diagnostic and monitoring of infection  -  Repaired.pptxMolecular methods diagnostic and monitoring of infection  -  Repaired.pptx
Molecular methods diagnostic and monitoring of infection - Repaired.pptx
7tzn7x5kky
 
GenAI for Quant Analytics: survey-analytics.ai
GenAI for Quant Analytics: survey-analytics.aiGenAI for Quant Analytics: survey-analytics.ai
GenAI for Quant Analytics: survey-analytics.ai
Inspirient
 
LLM finetuning for multiple choice google bert
LLM finetuning for multiple choice google bertLLM finetuning for multiple choice google bert
LLM finetuning for multiple choice google bert
ChadapornK
 
Stack_and_Queue_Presentation_Final (1).pptx
Stack_and_Queue_Presentation_Final (1).pptxStack_and_Queue_Presentation_Final (1).pptx
Stack_and_Queue_Presentation_Final (1).pptx
binduraniha86
 
Perencanaan Pengendalian-Proyek-Konstruksi-MS-PROJECT.pptx
Perencanaan Pengendalian-Proyek-Konstruksi-MS-PROJECT.pptxPerencanaan Pengendalian-Proyek-Konstruksi-MS-PROJECT.pptx
Perencanaan Pengendalian-Proyek-Konstruksi-MS-PROJECT.pptx
PareaRusan
 
AI Competitor Analysis: How to Monitor and Outperform Your Competitors
AI Competitor Analysis: How to Monitor and Outperform Your CompetitorsAI Competitor Analysis: How to Monitor and Outperform Your Competitors
AI Competitor Analysis: How to Monitor and Outperform Your Competitors
Contify
 
Template_A3nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
Template_A3nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnTemplate_A3nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
Template_A3nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
cegiver630
 
Ch3MCT24.pptx measure of central tendency
Ch3MCT24.pptx measure of central tendencyCh3MCT24.pptx measure of central tendency
Ch3MCT24.pptx measure of central tendency
ayeleasefa2
 
computer organization and assembly language.docx
computer organization and assembly language.docxcomputer organization and assembly language.docx
computer organization and assembly language.docx
alisoftwareengineer1
 
FPET_Implementation_2_MA to 360 Engage Direct.pptx
FPET_Implementation_2_MA to 360 Engage Direct.pptxFPET_Implementation_2_MA to 360 Engage Direct.pptx
FPET_Implementation_2_MA to 360 Engage Direct.pptx
ssuser4ef83d
 
C++_OOPs_DSA1_Presentation_Template.pptx
C++_OOPs_DSA1_Presentation_Template.pptxC++_OOPs_DSA1_Presentation_Template.pptx
C++_OOPs_DSA1_Presentation_Template.pptx
aquibnoor22079
 
Cleaned_Lecture 6666666_Simulation_I.pdf
Cleaned_Lecture 6666666_Simulation_I.pdfCleaned_Lecture 6666666_Simulation_I.pdf
Cleaned_Lecture 6666666_Simulation_I.pdf
alcinialbob1234
 
How iCode cybertech Helped Me Recover My Lost Funds
How iCode cybertech Helped Me Recover My Lost FundsHow iCode cybertech Helped Me Recover My Lost Funds
How iCode cybertech Helped Me Recover My Lost Funds
ireneschmid345
 
Calories_Prediction_using_Linear_Regression.pptx
Calories_Prediction_using_Linear_Regression.pptxCalories_Prediction_using_Linear_Regression.pptx
Calories_Prediction_using_Linear_Regression.pptx
TijiLMAHESHWARI
 
VKS-Python-FIe Handling text CSV Binary.pptx
VKS-Python-FIe Handling text CSV Binary.pptxVKS-Python-FIe Handling text CSV Binary.pptx
VKS-Python-FIe Handling text CSV Binary.pptx
Vinod Srivastava
 
Day 1 - Lab 1 Reconnaissance Scanning with NMAP, Vulnerability Assessment wit...
Day 1 - Lab 1 Reconnaissance Scanning with NMAP, Vulnerability Assessment wit...Day 1 - Lab 1 Reconnaissance Scanning with NMAP, Vulnerability Assessment wit...
Day 1 - Lab 1 Reconnaissance Scanning with NMAP, Vulnerability Assessment wit...
Abodahab
 
Deloitte Analytics - Applying Process Mining in an audit context
Deloitte Analytics - Applying Process Mining in an audit contextDeloitte Analytics - Applying Process Mining in an audit context
Deloitte Analytics - Applying Process Mining in an audit context
Process mining Evangelist
 
Simple_AI_Explanation_English somplr.pptx
Simple_AI_Explanation_English somplr.pptxSimple_AI_Explanation_English somplr.pptx
Simple_AI_Explanation_English somplr.pptx
ssuser2aa19f
 
Defense Against LLM Scheming 2025_04_28.pptx
Defense Against LLM Scheming 2025_04_28.pptxDefense Against LLM Scheming 2025_04_28.pptx
Defense Against LLM Scheming 2025_04_28.pptx
Greg Makowski
 
Molecular methods diagnostic and monitoring of infection - Repaired.pptx
Molecular methods diagnostic and monitoring of infection  -  Repaired.pptxMolecular methods diagnostic and monitoring of infection  -  Repaired.pptx
Molecular methods diagnostic and monitoring of infection - Repaired.pptx
7tzn7x5kky
 
GenAI for Quant Analytics: survey-analytics.ai
GenAI for Quant Analytics: survey-analytics.aiGenAI for Quant Analytics: survey-analytics.ai
GenAI for Quant Analytics: survey-analytics.ai
Inspirient
 
LLM finetuning for multiple choice google bert
LLM finetuning for multiple choice google bertLLM finetuning for multiple choice google bert
LLM finetuning for multiple choice google bert
ChadapornK
 

How to Create More Effective Storytelling by Leveraging Data

  • 1. How to Create More Effective Storytelling by Leveraging Data 29 September 2015 Proprietary and Confidential
  • 2. About Us © 2015 Blueocean Market Intelligence1 Global analytics and insights leader with 1,000 analysts providing decision support for sales, marketing and product planning We Are Enable businesses to make sound, data-driven decisions through a multi-disciplinary approach and 360 view of customers, competitors and markets Vision Exciting, Innovative, Creative, Data-Driven Culture Deloitte list of Fastest Growing Companies (5 years) Fortune Magazine/IAOP Top 100 Outsourcing Companies in the World (5 years) Recognition
  • 3. Our secret sauce for Story telling with data 7 step process – • Hypothesis building / What are you trying to answer or solve for? • For whom are you trying to solve for? • What measurements are required to solve for? • How are they calculated? • What data sources are relevant and reliable? • What process is required to manage the data? • How would the data be retrieved? © 2015 Blueocean Market Intelligence2 Asking yourself the right questions is part of the process that will lead you to the intended results.
  • 4. What is the hypothesis? What business results are we trying to solve for? © 2015 Blueocean Market Intelligence3 Customer which type of customer (B2B and B2C, etc.), which segments, which regions? Cross sell and upsell which products or category are the focus? Channel which channel did the customer originate from?
  • 5. For whom are you trying to solve for? © 2015 Blueocean Market Intelligence4
  • 6. What measurements are required to answer or solve? © 2015 Blueocean Market Intelligence5
  • 7. How are they calculated? © 2015 Blueocean Market Intelligence6 INPUT OUTPUT OUTPUT Process
  • 8. What data sources are relevant and reliable to measure? © 2015 Blueocean Market Intelligence7
  • 9. What process should be adopted in order to manage the data? © 2015 Blueocean Market Intelligence8
  • 10. How do we actually retrieve the data? © 2015 Blueocean Market Intelligence9 IT or data security concerns Lack of skillsets against extraction Time limitations Lack of capabilities in the source system to extract information
  • 11. © 2015 Blueocean Market Intelligence10 Key things to consider
  • 12. Don’t over complicate the journey © 2015 Blueocean Market Intelligence11
  • 13. The right team © 2015 Blueocean Market Intelligence12
  • 14. Keep it visual and interactive © 2015 Blueocean Market Intelligence13
  • 15. Enable data democracy © 2015 Blueocean Market Intelligence14
  • 16. Quick recap © 2015 Blueocean Market Intelligence15
  • 17. © 2015 Blueocean Market Intelligence16 Thank You For more information: Anees Merchant, Senior Vice President Email: [email protected] Twitter: @aneesmerchant LinkedIn: www.linkedin.com/aneesmerchant