![Significant Impact
• There are some 9 million blogs out there, with 40,000 new
ones popping up each day. Some discuss poetry, others
constitutional law. And, yes, many are plain silly. (Update:
140 million blogs... and growing!)
• Let's assume that 99.9% are … off point. So what? That
leaves some 40 new [blogs] every day that could be
talking about your business, engaging your
employees, or leaking those merger discussions you
thought were hush-hush.
21
8](https://image.slidesharecdn.com/newmedia101vancouver-090710082722-phpapp01/85/New-Media-101-Vancouver-83-320.jpg)
![Significant Impact
• There are some 9 million blogs out there, with 40,000 new
ones popping up each day. Some discuss poetry, others
constitutional law. And, yes, many are plain silly. (Update:
140 million blogs... and growing!)
• Let's assume that 99.9% are … off point. So what? That
leaves some 40 new [blogs] every day that could be
talking about your business, engaging your
employees, or leaking those merger discussions you
thought were hush-hush.
May 2, 2005 (cover story) 21
8](https://image.slidesharecdn.com/newmedia101vancouver-090710082722-phpapp01/85/New-Media-101-Vancouver-84-320.jpg)
New Media 101 Vancouver
- 1. We are Living in a Digital World, and I am an Analog Girl ! An Introduction to Social Media Doyle Albee President/New Media Practice Director Metzger Associates
- 2. What We’ll Cover Today 2
- 3. What We’ll Cover Today • Define and size the social media landscape and it’s explosive growth 2
- 4. What We’ll Cover Today • Define and size the social media landscape and it’s explosive growth • Demonstrate and explain several key social media communities 2
- 5. What We’ll Cover Today • Define and size the social media landscape and it’s explosive growth • Demonstrate and explain several key social media communities • Discuss the “etiquette” of social media 2
- 6. What We’ll Cover Today • Define and size the social media landscape and it’s explosive growth • Demonstrate and explain several key social media communities • Discuss the “etiquette” of social media • Talk about what YOU want to talk about 2
- 7. ...and what social media isn’t (really) 3
- 8. Social Media = Cocktail Party 4
- 9. Social Media = Cocktail Party • Don’t interrupt 4
- 10. Social Media = Cocktail Party • Don’t interrupt • Join the topic of the current conversation, don’t just start your own 4
- 11. Social Media = Cocktail Party • Don’t interrupt • Join the topic of the current conversation, don’t just start your own • Don’t just sell. Please... 4
- 12. Social Media = Cocktail Party • Don’t interrupt • Join the topic of the current conversation, don’t just start your own • Don’t just sell. Please... • Use language appropriate for the room 4
- 13. Social Media = Cocktail Party • Don’t interrupt • Join the topic of the current conversation, don’t just start your own • Don’t just sell. Please... • Use language appropriate for the room • You represent you. Do it well 4
- 14. Current Trends 5
- 15. Current Trends The “new media” market is maturing 5
- 16. Current Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! 5
- 17. Current Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! • LinkedIn is becoming a mainstream tool with more than 135 million users spanning 170 industries. A new user joins every second 5
- 18. Current Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! • LinkedIn is becoming a mainstream tool with more than 135 million users spanning 170 industries. A new user joins every second • Twitter, the fastest growing, has 10 million+ users 5
- 19. Current Trends 6
- 20. Current Trends 7
- 21. Current Trends 8
- 22. Current Trends 9
- 23. Current Trends Online video will grow and grow and grow 9
- 24. Current Trends 10
- 25. Current Trends 10
- 26. The Way We Learn is Changing 11
- 27. “The Obama Generation” 12
- 28. “The Obama Generation” • Always had the President as their Facebook friend 12
- 29. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember 12
- 30. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube 12
- 31. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks 12
- 32. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks • Blackberrys are the new scepter of power, and a status symbol 12
- 33. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks • Blackberrys are the new scepter of power, and a status symbol • During this administration, Whitehouse.gov will transform from a destination site to a place where constituents will have two-way conversations with peers and the administration 12
- 34. Social Networking Overview 13
- 35. Social Networking Overview • It’s social: think how you’d act at a real-life social interaction and act accordingly 13
- 36. Social Networking Overview • It’s social: think how you’d act at a real-life social interaction and act accordingly • Don’t assume the “rules” of one social network applies to all social networks 13
- 37. Social Networking Overview • It’s social: think how you’d act at a real-life social interaction and act accordingly • Don’t assume the “rules” of one social network applies to all social networks • Ease your way in 13
- 38. Social Networking Overview • It’s social: think how you’d act at a real-life social interaction and act accordingly • Don’t assume the “rules” of one social network applies to all social networks • Ease your way in • It’s about quality, not quantity 13
- 39. Social Networking Overview • It’s social: think how you’d act at a real-life social interaction and act accordingly • Don’t assume the “rules” of one social network applies to all social networks • Ease your way in • It’s about quality, not quantity • Personalize 13
- 40. Social Networking Overview • It’s social: think how you’d act at a real-life social interaction and act accordingly • Don’t assume the “rules” of one social network applies to all social networks • Ease your way in • It’s about quality, not quantity • Personalize • Remember — in some cases, years have passed since you’ve spoken! 13
- 41. Social Networking Overview 14
- 42. Social Networking Overview • Allows you to keep in touch in a manageable way 14
- 43. Social Networking Overview • Allows you to keep in touch in a manageable way • Just because it’s new to you, doesn’t mean it’s new to everyone 14
- 44. Social Networking Overview • Allows you to keep in touch in a manageable way • Just because it’s new to you, doesn’t mean it’s new to everyone • Are you sure you want your boss, children, parents, etc., to see that? 14
- 45. Social Networking Overview • Allows you to keep in touch in a manageable way • Just because it’s new to you, doesn’t mean it’s new to everyone • Are you sure you want your boss, children, parents, etc., to see that? • Google has a really long memory 14
- 46. Social Networking Overview • Allows you to keep in touch in a manageable way • Just because it’s new to you, doesn’t mean it’s new to everyone • Are you sure you want your boss, children, parents, etc., to see that? • Google has a really long memory • What do you hope to accomplish by being a part of any given network? 14
- 47. Facebook 16 15
- 48. Facebook ‣ World’s largest online community (surpassed MySpace in 2008) at 200 million+ users 16 15
- 49. Facebook ‣ World’s largest online community (surpassed MySpace in 2008) at 200 million+ users ‣ Many Canadian Internet users (40%) have visited a community or social networking site, and almost one in four do so at least weekly 16 15
- 50. Facebook ‣ World’s largest online community (surpassed MySpace in 2008) at 200 million+ users ‣ Many Canadian Internet users (40%) have visited a community or social networking site, and almost one in four do so at least weekly ‣ Start with YOUR profile, then invite friends. 16 15
- 51. Facebook ‣ World’s largest online community (surpassed MySpace in 2008) at 200 million+ users ‣ Many Canadian Internet users (40%) have visited a community or social networking site, and almost one in four do so at least weekly ‣ Start with YOUR profile, then invite friends. ‣ My Facebook Page 16 15
- 52. MySpace 16
- 53. MySpace ‣ Very large community: more than 100 million 16
- 54. MySpace ‣ Very large community: more than 100 million ‣ Allows users to have friends, join groups, search, send messages, etc. 16
- 55. MySpace ‣ Very large community: more than 100 million ‣ Allows users to have friends, join groups, search, send messages, etc. ‣ Tends to skew younger 16
- 56. MySpace ‣ Very large community: more than 100 million ‣ Allows users to have friends, join groups, search, send messages, etc. ‣ Tends to skew younger ‣ Great source for local music, live entertainment, bands, similar 16
- 57. MySpace ‣ Very large community: more than 100 million ‣ Allows users to have friends, join groups, search, send messages, etc. ‣ Tends to skew younger ‣ Great source for local music, live entertainment, bands, similar ‣ www.myspace.com 16
- 58. LinkedIn 16 17
- 59. LinkedIn ‣ If Facebook is the BBQ, LinkedIn is the office 16 17
- 60. LinkedIn ‣ If Facebook is the BBQ, LinkedIn is the office ‣ Although it has messaging and group capability, much more business oriented rather than social 16 17
- 61. LinkedIn ‣ If Facebook is the BBQ, LinkedIn is the office ‣ Although it has messaging and group capability, much more business oriented rather than social ‣ Strong business tool 16 17
- 62. LinkedIn ‣ If Facebook is the BBQ, LinkedIn is the office ‣ Although it has messaging and group capability, much more business oriented rather than social ‣ Strong business tool ‣ My LinkedIn 16 17
- 63. Twitter 16 18
- 64. Twitter ‣ Updates in 140 characters or fewer — that simple 16 18
- 65. Twitter ‣ Updates in 140 characters or fewer — that simple ‣ Allows for public or private messages 16 18
- 66. Twitter ‣ Updates in 140 characters or fewer — that simple ‣ Allows for public or private messages ‣ Can follow comments on events, shared experiences via hash tags 16 18
- 67. Twitter ‣ Updates in 140 characters or fewer — that simple ‣ Allows for public or private messages ‣ Can follow comments on events, shared experiences via hash tags ‣ Recommend Tweetdeck or similar 16 18
- 68. Twitter ‣ Updates in 140 characters or fewer — that simple ‣ Allows for public or private messages ‣ Can follow comments on events, shared experiences via hash tags ‣ Recommend Tweetdeck or similar ‣ www.twitter.com 16 18
- 69. General Tips 19
- 70. General Tips • Tell me why you want to be my friend/connect 19
- 71. General Tips • Tell me why you want to be my friend/connect • Reciprocate 19
- 72. General Tips • Tell me why you want to be my friend/connect • Reciprocate • Be consistent 19
- 73. General Tips • Tell me why you want to be my friend/connect • Reciprocate • Be consistent • Focus on the networks that make the most sense for you 19
- 74. General Tips • Tell me why you want to be my friend/connect • Reciprocate • Be consistent • Focus on the networks that make the most sense for you • Listen first, talk second 19
- 75. General Tips • Tell me why you want to be my friend/connect • Reciprocate • Be consistent • Focus on the networks that make the most sense for you • Listen first, talk second • If you say it online, it stays around for a very long time (and can spread like wildfire) 19
- 76. General Tips • Tell me why you want to be my friend/connect • Reciprocate • Be consistent • Focus on the networks that make the most sense for you • Listen first, talk second • If you say it online, it stays around for a very long time (and can spread like wildfire) • Find your personal balance between privacy and transparency — it’s different for everyone 19
- 77. Blogs 16 20
- 78. Blogs • Weblog (a log/journal on the Internet) or “blog” for short 16 20
- 79. Blogs • Weblog (a log/journal on the Internet) or “blog” for short • Blogs allow anyone to share their view, news, or passion with the world through publishing tools that are relatively easy to use and maintain 16 20
- 80. Blogs • Weblog (a log/journal on the Internet) or “blog” for short • Blogs allow anyone to share their view, news, or passion with the world through publishing tools that are relatively easy to use and maintain • Blogs are interactive, creating their own webs through the use of comments, content feeds, and active linking behavior 16 20
- 81. Significant Impact 21 8
- 82. Significant Impact • There are some 9 million blogs out there, with 40,000 new ones popping up each day. Some discuss poetry, others constitutional law. And, yes, many are plain silly. (Update: 140 million blogs... and growing!) 21 8
- 83. Significant Impact • There are some 9 million blogs out there, with 40,000 new ones popping up each day. Some discuss poetry, others constitutional law. And, yes, many are plain silly. (Update: 140 million blogs... and growing!) • Let's assume that 99.9% are … off point. So what? That leaves some 40 new [blogs] every day that could be talking about your business, engaging your employees, or leaking those merger discussions you thought were hush-hush. 21 8
- 84. Significant Impact • There are some 9 million blogs out there, with 40,000 new ones popping up each day. Some discuss poetry, others constitutional law. And, yes, many are plain silly. (Update: 140 million blogs... and growing!) • Let's assume that 99.9% are … off point. So what? That leaves some 40 new [blogs] every day that could be talking about your business, engaging your employees, or leaking those merger discussions you thought were hush-hush. May 2, 2005 (cover story) 21 8
- 85. 22 8
- 86. June 2, 2008 Update 22 8
- 87. June 2, 2008 Update • “Mainstream media will start to look like blogs.” Business Week alone has more than 20 22 8
- 88. June 2, 2008 Update • “Mainstream media will start to look like blogs.” Business Week alone has more than 20 • One in four American adults online reads a blog at least monthly 22 8
- 89. June 2, 2008 Update • “Mainstream media will start to look like blogs.” Business Week alone has more than 20 • One in four American adults online reads a blog at least monthly • Blogs get aggregated more frequently 22 8
- 90. Podcasts 18 23
- 91. Podcasts • Name credited to former MTV VJ Adam Curry – iPod + broadcast = podcast 18 23
- 92. Podcasts • Name credited to former MTV VJ Adam Curry – iPod + broadcast = podcast • Think “Tivo for Radio” – audio content to go 18 23
- 93. Podcasts • Name credited to former MTV VJ Adam Curry – iPod + broadcast = podcast • Think “Tivo for Radio” – audio content to go • Content can range from a podcast of a traditional radio show to original content 18 23
- 94. Podcasts • Name credited to former MTV VJ Adam Curry – iPod + broadcast = podcast • Think “Tivo for Radio” – audio content to go • Content can range from a podcast of a traditional radio show to original content • Like blogs, topics (and quality!) vary widely 18 23
- 95. Podcasts • Name credited to former MTV VJ Adam Curry – iPod + broadcast = podcast • Think “Tivo for Radio” – audio content to go • Content can range from a podcast of a traditional radio show to original content • Like blogs, topics (and quality!) vary widely • Distributed via RSS feeds 18 23
- 96. Podcasts 19 24
- 97. Podcasts • Growing Market 19 24
- 98. Podcasts • Growing Market • The number of podcasts managed by FeedBurner, a news feed service provider, exceeds the total number of radio stations in the entire world (April 2006) 19 24
- 99. Podcasts • Growing Market • The number of podcasts managed by FeedBurner, a news feed service provider, exceeds the total number of radio stations in the entire world (April 2006) • Podcasting is also one of the fastest growing technologies of all time. The number of podcasts feeds managed by FeedBurner is growing 15% per month. The number of subscribers, though, is growing even faster, at a rate of 20% per month 19 24
- 100. Podcasts • Growing Market • The number of podcasts managed by FeedBurner, a news feed service provider, exceeds the total number of radio stations in the entire world (April 2006) • Podcasting is also one of the fastest growing technologies of all time. The number of podcasts feeds managed by FeedBurner is growing 15% per month. The number of subscribers, though, is growing even faster, at a rate of 20% per month • Many cellular telephones allow users to download several GB of audio files, vastly increasing the market size for such audio 19 24
- 101. Podcasts Source: eMarketer, February 2008 20 25
- 102. Podcasts ‣ 18.5 Million people in the US are listening to podcasts Source: eMarketer, February 2008 20 25
- 103. Podcasts ‣ 18.5 Million people in the US are listening to podcasts ‣ 65 Million people will be listening to podcasts by the year 2012 Source: eMarketer, February 2008 20 25
- 104. Podcasts ‣ 18.5 Million people in the US are listening to podcasts ‣ 65 Million people will be listening to podcasts by the year 2012 ‣ 25 Million of these 65 Million will be active listeners - at least one podcast a week Source: eMarketer, February 2008 20 25
- 105. Podcasts ‣ 18.5 Million people in the US are listening to podcasts ‣ 65 Million people will be listening to podcasts by the year 2012 ‣ 25 Million of these 65 Million will be active listeners - at least one podcast a week ‣ $165 Million spent on podcast based advertising in 2007 Source: eMarketer, February 2008 20 25
- 106. Podcasts ‣ 18.5 Million people in the US are listening to podcasts ‣ 65 Million people will be listening to podcasts by the year 2012 ‣ 25 Million of these 65 Million will be active listeners - at least one podcast a week ‣ $165 Million spent on podcast based advertising in 2007 ‣ $435 Million will be spent on podcast based advertising by 2012 Source: eMarketer, February 2008 20 25
- 107. Top Podcasts 28 26
- 108. Video 20 27
- 109. Video • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 20 27
- 110. Video • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 • Tina Fey’s acceptance speech at the Emmys for 30 Rock listed all the places you could watch the show -- “on NBC- TV” came last 20 27
- 111. Video • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 • Tina Fey’s acceptance speech at the Emmys for 30 Rock listed all the places you could watch the show -- “on NBC- TV” came last • Gary Vaynerchuk’s Wine Library TV gets more than 50,000 downloads every day and has landed him on major talk shows 20 27
- 112. 28 11
- 113. Kryptonite Bike Locks Twist a Pen, Open a Lock A 50-year-old lock design was rendered useless when a brief post to an Internet forum revealed the lock can be popped open with a cheap plastic pen. 28 11
- 114. Source: Fortune Magazine 29 12
- 115. Source: Fortune Magazine 29 12
- 116. 30
- 117. Your Turn! 30
- 118. 30 31
- 119. Visit Me Online: 30 31
- 120. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee 30 31
- 121. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com 30 31
- 122. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee 30 31
- 123. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee 30 31
- 124. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee ‣ www.doylealbee.com 30 31