During 20+ years of working in digital I became increasingly frustrated with the amateurish way that companies were making important design decisions. Personal opinions, hunches and incomplete data were driving experience design. And not User Insight.
I started WhatUsersDo to fix this by making user research and user testing BAU.
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user experiencecustomer experienceusabilityuxuser researchcxcemtravelretailremoteuxuk usabilitynuxuksmartphonecrouserecommercewebsite testing
During 20+ years of working in digital I became increasingly frustrated with the amateurish way that companies were making important design decisions. Personal opinions, hunches and incomplete data were driving experience design. And not User Insight.
I started WhatUsersDo to fix this by making user research and user testing BAU.
Tags
user experiencecustomer experienceusabilityuxuser researchcxcemtravelretailremoteuxuk usabilitynuxuksmartphonecrouserecommercewebsite testing
