Why online advertising is not a dirty word - Echelon 2014
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The document discusses various online business models, including e-commerce, content publishing, search engines, services, content aggregation, social media, and online gaming, highlighting their revenue generation methods such as advertising and subscriptions. It questions the perception of online advertising as negative, referencing advertising expenditure forecasts to emphasize its significant financial presence. The author argues that financial viability (cash flow) is crucial for startups, framing online advertising in a more positive light.
Why online advertising is not a dirty word - Echelon 2014
- 1. Why 0nl1n3 @dv3rt1sing… is not a DIRTY word. !#@*!%$@$!! Joe Nguyen, SVP, APAC, comScore, Inc. [email protected] @jnguyen
- 2. Why 0nl1n3 @dv3rt1sing… is not a DIRTY word. Joe Nguyen, SVP, APAC, comScore, Inc. [email protected] @jnguyen
- 3. Let’s take a look at some online Business Models
- 4. Business Model: eCommerce Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction.
- 5. Business Model: Content Publishers Businesses that create their own content, which could be news articles, factorials, or videos.
- 6. Business Model: Search A software system that categorises and filters the World Wide Web in order to provide users with relevant information that they are searching for.
- 7. Business Model: Services Providing online services like music, email, telephony and applications; for consumers, SMEs or businesses.
- 8. Business Model: Content Aggregators Aggregate content from other sources to provide users with a “one stop shop”.
- 9. Business Model: Social Media Platform that allows for social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
- 10. Business Model: Gaming • First-person shooter games • Real-time strategy games • MUDs • Massively multiplayer online games (MMOG) • Mobile Games!!!!
- 11. Is Advertising really that EVIL?
- 12. Well, just how much EVIL is in it? Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014
- 13. Is it getting more EVIL? Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014
- 14. What are the countries accelerating to HELL? Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014
- 15. EVIL is not limited to just the offline world, is it? Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014
- 16. Why is this EVIL growing online?
- 17. How much EVIL is on the Internet? Source: ZenithOptimedia Advertising Expenditure Forecasts – April 2014 US$ 104.2 billion in 2013
- 19. $100 $65 $104 bn $67.6 bn$36.4 bn
- 20. How do Content Publishers make money? Businesses that create their own content, which could be news articles, factorials, or videos. Advertising Subscriptions Pay as you go
- 21. How do Search Engines make money? A software system that categorises and filters the World Wide Web in order to provide users with relevant information that they are searching for. Advertising
- 22. How do eServices make money? Providing online services like music, email, telephony and applications; for consumers, SMEs or businesses. Advertising Subscriptions Pay as you go
- 23. How do Content Aggregators make money? Aggregate content from other sources to provide users with a “one stop shop”. Advertising Affiliate Model Commission
- 24. How do Social Media make money? Platform that allows for social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Advertising
- 25. How does Online Gaming make money? • First-person shooter games • Real-time strategy games • MUDs • Massively multiplayer online games (MMOG) • Mobile Games!!!! Micro Payment Advertising Subscriptions
- 26. Fairly consistent revenue models: Advertising Subscriptions But that is not why startups should look into advertising…
- 27. What’s the most important thing to a startup? $$$ CASH FLOW $$$
- 28. Why Online Advertising… is not a DIRTY word. !#@*!%$@$!! Joe Nguyen, SVP, APAC, comScore, Inc. [email protected] @jnguyen
- 29. Why Online Advertising… is not a DIRTY word. Joe Nguyen, SVP, APAC, comScore, Inc. [email protected] @jnguyen