SEMA: What's New, What's Now, What's Next
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The document provides tips for social media marketing. It recommends focusing efforts on the top social media platforms used by customers like Facebook and Instagram. It also suggests using paid promotion options on these platforms. Additional tips include using lookalike audiences to find new customers, focusing a website on critical information instead of all social media icons, outperforming competitors on Google, asking for reviews, using customer content in social posts, adding value through curated content, and making promotional videos public. The overall message is to focus social media efforts on the most important platforms and content that customers engage with.
SEMA: What's New, What's Now, What's Next
- 1. The State of Social: What’s New, What’s Now, What’s Next!
- 3. Don’t be distracted by the shiny new social media site.
- 5. Stay laser-focused on the few sites that your customers and prospects frequent most.
- 7. You Have to Pay to Play • Facebook/ Instagram • Boost • ReMarketing • Lookalike
- 11. Think beyond just leads.
- 12. Don’t wind up on www.WebsitesThatSuck.com
- 13. •Dated •Missing critical info •No clear description •Too many (or too few) social icons •No opt-in strategy I Reviewed All of Your Websites
- 14. Remember this?
- 16. What do they do?
- 19. #4: Outperform your competition on Google
- 21. #5 Ask for reviews from happy clients.
- 23. •Instagram signs •Your location should be a virtual showroom •Turn a thank you into a pic of video. •crowdsigns.com •followmesticker.com #7 Let your customers become your salesforce
- 24. #8 Add Value & Stay ‘Top of Mind with Clients and Prospects
- 25. •Add Value •FAQs •Client Case Studies •Client interviews •More funny, more money •Curate •NewsJacking
- 27. Make your videos public
- 30. In Summary: Fish where the Fish Are
- 31. Don’t try and do it all yourself.
- 32. Get Creative on Facebook
- 33. Focus on a few, forget about the rest.
- 34. Thank you! • www.ebootcamp.com • [email protected] • 248-388-9788 • Signed copy of book - $20 (cash/credit)
- 35. • www.ebootcamp.com • [email protected] • 248-388-9788 • Book - $20
- 36. Thank you! • www.ebootcamp.com • [email protected] • 248-388-9788 • Don’t forget to let me sign your book!