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Social Media 101 for Public Relations Pros

Ed Schipul, profile picture
Ed Schipul

The document discusses a modern approach to public relations (PR), emphasizing the integration of traditional strategies with social media tools. It outlines the PR campaign cycle, including research, strategic planning, implementation, and evaluation, while highlighting successful case studies, such as Red Bull's Art of Can campaign. The importance of community building and engaging audiences through various social media platforms is also emphasized as key components of effective PR.

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Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros

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