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“E” 
This single word has changed our World !!!
Payment Utility E-Governance Online shopping
Your Biggest FEAR while Transacting ONLINE ! 
 Transaction is COMPLETE. 
Transaction is INCOMPLETE. 
Transaction is SECURED.
How the Transaction is COMPLETED ??
How the Transaction is INCOMPLETE ?? 
 Insufficient Balance. 
Wrong Bank details. 
 Your A/C is debited but Order 
not confirmed, REDIRECTION 
Unsuccessful due to Poor 
Internet Connectivity or that 
ONE ENTITY involved.
How the Transaction is SECURED ?? 
 Make sure that ONE ENTITY has 
the following Logo’s. 
 You are using a HTTPS (S for 
Secured) Protocol and 128 Bit 
SSL standard for Data 
Encryption.
That ONE ENTITY finally 
Major Payment Gateway’s in INDIA
Payment Gateway Interface
Payment Gateway It facilitates the transfer of 
information b/w a point of payment and the front 
end processor or bank. 
Advantages 
• Secured. 
• Real time validation and 
processing. 
• Faster refunds in case of failure 
of transaction. 
• Access to reports to the 
merchant. 
Disadvantages 
• Fixed Fee/ month. 
• Percentage fee / transaction. 
• Fixed Fee/ transaction. 
• Privilages of allowing credit card 
purchases is 1-5% or more.
Some Interesting STATS … 
• Indians will spend Rs 1.2 Lakh 
crore worth of Digital money by 
the end of 2014, a study by 
IAMAI & NPCI. 
• A growth of 40% from 2013. 
HIGH GROWTH SECTOR
Challenges in INDIA 
Success Rate:- only 65% 
Application process:- Too Cumbersome 
DEMO Setup:- Unavailability of Demo service 
8 step payment flow:- Multiple re-directs usually 8 server hops. 
After sales service:- Very POOR 
Mobile Gateway:- NOT OPTIMIZED mobile transition. 
Security Certificate:- VERY EXPENSIVE security certificates from 
VERISIGN(Net Authentication Agency)
Comparison b/w Payment Gateway’s 
PAYZIPPY 
Setup Fee (Rs) 0 
Debit Card 0.75% for value < Rs. 2000 
1% for value > Rs. 2000 
Netbanking 3.5% for Value between Rs. 0-5 lakhs. 
Credit Card 3.5% for value between Rs. 0-5 lakhs. 
American Express 3.50% 
International 
Credit Card 
1.5% over and above domestic credit 
card pricing 
AMC (Rs) 0 
PayU India 
Setup Fee (Rs) 6000 
Debit Card 0.75% for value < Rs.2000 
1% for value > Rs.2000 
Netbanking 4.90% 
Credit Card 4.90% 
American Express 4.90% 
EMI 4.90% 
Cash Card 4.90% 
Release on Delivery (COD) 2.90% 
AMC (Rs) 2400
Comparison b/w Payment Gateway’s cont’d … 
CCAVENUE 
Setup Fee (Rs) 0 
Debit Card 1.25% 
Netbanking 4% 
Credit Card 3.50% 
American Express / 
JCB 5% 
Cash Card 5% 
CC Avenue Phone 
Pay 0.5% + Above TDR 
AUSC/AMC (Rs) 1200 (from 2nd year) 
EBS 
Setup Fee (Rs) 12000 
Debit Card 3% 
Netbanking 4% 
Credit Card 4% 
American Express/JCB/Diners 5% 
EMI NA 
MMC (Rs) 600
Enhanced Gateway Services !! 
• PAYZIPPY by FLIPKART 
• PayUMoney by PayU (Prepaid Wallet Service) 
With enhanced features such as Email Invoicing , Free webstore, Free 
Webfronts, Tracking Settlements, Ease of Integration etc… 
Further Discounts for Buyers 
Future of India… 
• RuPay, India's own payment gateway , 7th Payment Gateway in the 
World launched on 7th May’14. 
Set up by the National Payments Corporation of India. 
RuPay will also facilitate ATM withdrawals, payments at merchant 
outlets and online purchases. 
Benefits:- Lower Transaction Costs, Highly Customized & Data 
Protection.
About Me 
• Technology Analyst @ Technoingg (http://technoingg.wordpress.com/) 
• Certified Oracle DBA Level 2 (OCP). 
• Certified RedHat System Admin in Linux Level 2 (RHCE). 
• Certified by IBM in Big Data Analytics and HADOOP. 
• Certified by EXIN in ITIL Foundation. 
• Certified Ethical Hacker(CEH) from EC-Council in V.7 
• Certified by Udemy in Social Media Marketing, Google Analytics and SEO. 
Social Connect @ 
• Facebook:- https://www.facebook.com/gera.mudit 
• Linkedin:- http://in.linkedin.com/pub/mudit-gera/39/38b/a8a/ 
• Twitter:- https://twitter.com/GeraMudit

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Payment Gateways in India

  • 1. “E” This single word has changed our World !!!
  • 3. Your Biggest FEAR while Transacting ONLINE !  Transaction is COMPLETE. Transaction is INCOMPLETE. Transaction is SECURED.
  • 4. How the Transaction is COMPLETED ??
  • 5. How the Transaction is INCOMPLETE ??  Insufficient Balance. Wrong Bank details.  Your A/C is debited but Order not confirmed, REDIRECTION Unsuccessful due to Poor Internet Connectivity or that ONE ENTITY involved.
  • 6. How the Transaction is SECURED ??  Make sure that ONE ENTITY has the following Logo’s.  You are using a HTTPS (S for Secured) Protocol and 128 Bit SSL standard for Data Encryption.
  • 7. That ONE ENTITY finally 
  • 10. Payment Gateway It facilitates the transfer of information b/w a point of payment and the front end processor or bank. Advantages • Secured. • Real time validation and processing. • Faster refunds in case of failure of transaction. • Access to reports to the merchant. Disadvantages • Fixed Fee/ month. • Percentage fee / transaction. • Fixed Fee/ transaction. • Privilages of allowing credit card purchases is 1-5% or more.
  • 11. Some Interesting STATS … • Indians will spend Rs 1.2 Lakh crore worth of Digital money by the end of 2014, a study by IAMAI & NPCI. • A growth of 40% from 2013. HIGH GROWTH SECTOR
  • 12. Challenges in INDIA Success Rate:- only 65% Application process:- Too Cumbersome DEMO Setup:- Unavailability of Demo service 8 step payment flow:- Multiple re-directs usually 8 server hops. After sales service:- Very POOR Mobile Gateway:- NOT OPTIMIZED mobile transition. Security Certificate:- VERY EXPENSIVE security certificates from VERISIGN(Net Authentication Agency)
  • 13. Comparison b/w Payment Gateway’s PAYZIPPY Setup Fee (Rs) 0 Debit Card 0.75% for value < Rs. 2000 1% for value > Rs. 2000 Netbanking 3.5% for Value between Rs. 0-5 lakhs. Credit Card 3.5% for value between Rs. 0-5 lakhs. American Express 3.50% International Credit Card 1.5% over and above domestic credit card pricing AMC (Rs) 0 PayU India Setup Fee (Rs) 6000 Debit Card 0.75% for value < Rs.2000 1% for value > Rs.2000 Netbanking 4.90% Credit Card 4.90% American Express 4.90% EMI 4.90% Cash Card 4.90% Release on Delivery (COD) 2.90% AMC (Rs) 2400
  • 14. Comparison b/w Payment Gateway’s cont’d … CCAVENUE Setup Fee (Rs) 0 Debit Card 1.25% Netbanking 4% Credit Card 3.50% American Express / JCB 5% Cash Card 5% CC Avenue Phone Pay 0.5% + Above TDR AUSC/AMC (Rs) 1200 (from 2nd year) EBS Setup Fee (Rs) 12000 Debit Card 3% Netbanking 4% Credit Card 4% American Express/JCB/Diners 5% EMI NA MMC (Rs) 600
  • 15. Enhanced Gateway Services !! • PAYZIPPY by FLIPKART • PayUMoney by PayU (Prepaid Wallet Service) With enhanced features such as Email Invoicing , Free webstore, Free Webfronts, Tracking Settlements, Ease of Integration etc… Further Discounts for Buyers 
  • 16. Future of India… • RuPay, India's own payment gateway , 7th Payment Gateway in the World launched on 7th May’14. Set up by the National Payments Corporation of India. RuPay will also facilitate ATM withdrawals, payments at merchant outlets and online purchases. Benefits:- Lower Transaction Costs, Highly Customized & Data Protection.
  • 17. About Me • Technology Analyst @ Technoingg (http://technoingg.wordpress.com/) • Certified Oracle DBA Level 2 (OCP). • Certified RedHat System Admin in Linux Level 2 (RHCE). • Certified by IBM in Big Data Analytics and HADOOP. • Certified by EXIN in ITIL Foundation. • Certified Ethical Hacker(CEH) from EC-Council in V.7 • Certified by Udemy in Social Media Marketing, Google Analytics and SEO. Social Connect @ • Facebook:- https://www.facebook.com/gera.mudit • Linkedin:- http://in.linkedin.com/pub/mudit-gera/39/38b/a8a/ • Twitter:- https://twitter.com/GeraMudit