Government relations nhh 2012 (red)
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The document discusses developing effective relations with the government. It notes that success requires a deep understanding of the political system and political logic. Developing this understanding involves analyzing factors like the political situation, the reflexive relationship between media, public opinion, and politics, and stakeholders' influence. The document provides guidance on developing an effective strategy, including focusing on the desired outcome, giving decision-makers credit, and creating relevant messaging that defines the debate.
Government relations nhh 2012 (red)
- 1. Government relations Developing relations to the government: Pitfalls and success factors Sigurd Klyve Grytten @grytten
- 2. Agenda Understanding of the political system (from the inside) • The political situation Understanding of the political logic • The reflexivity of politics Developing effective relations to the government • Pitfalls and success factors Methodology Messaging Conclusions
- 3. Every political strategy need to start with a deep understanding of THE POLITICAL SYSTEM
- 4. The fundamental basics Always more need than recourses Battle between interest for the limited resources available Economics is the fundament for politics The more money you get, the more political you become
- 5. Income Employer- and VAT sosial security tax Taxes on income and Income from the wealth Petroleumum sector Other income
- 6. Expenses Transfers to municipalities Health sector and counties Payroll and operating expenses to the state Payments to social security Other expenses
- 7. The political situation in Europe is dominated by the finance crisis – Norway is a different, or…?
- 8. The challenge for Norwegian economy the next years Government debt is increasing rapidly in Europe and USA Reductions in public spending Possibility for reduced economic growth
- 10. Global growth in GNP
- 11. Demographics and future income from the petroleum fund
- 12. Majority of the population has been outside the private sector since 1980
- 13. Voting behavior in relation to private and public sector in 2009 50 4 7 ,1 4 4 ,6 St at 40 Kommune 2 7 ,8 28 Privat 30 2 3 ,4 20 1 3 ,5 1 3 ,7 1 1 ,5 1 0 ,2 1 0 ,5 8 ,6 8 ,7 10 7 ,8 5 ,6 4 ,5 5 ,4 3 ,9 5 ,5 4 ,3 4 ,6 4 ,8 0 Ap FrP H KrF SP SV V
- 14. Polarization of Norwegian politics Ap SV SP H KrF V FrP 64 11 11 30 10 2 40
- 15. Power is kept in the government
- 16. How to influence political decisions effectively EFFECTIVE INFLUENCING
- 17. The core of effective political influencing Political influencing is about leveraging yourself amongst other good purposes. Political support is not enough, it has to hurt not to support your interest/ case.
- 18. Focus on the desired political outcome Your own position in the political process is just a mean to reach the desired political outcome. Your public profile is a mean to empower yourself to influence effectively, not to influence directly. Give the decision maker, or stakeholders near the decision maker, the honor/benefit of the political solution, political idea you present.
- 19. Who does it right?
- 20. ”We need to do something, this is something, therefore we must do it” (Yes Primeminister, BBC) THE REFLEXIVITY OF POLITICS
- 21. What is the reflexivity of politics? Democratic politics has always been a reflection of the public majority's perception Media has in the information age the power to interpret the perception of reality, and trough that the power to steer the policy development. Media replaces class, family and culture as reference for interpretation. The reflexive effects between media, public and politics becomes deciding for the policy development. Public Media Politics
- 22. Politics is shaped in a room of reflexivity Politics is developed in a reflexive space – involving the public, the economy and execution of authority: The public governs policy development • Public focus on weak/wrongful execution of power results in demands for a new policy – demands for action • Politics becomes a reflection of how economic, legal, bureaucratic and political power is executed and interpreted among the public The higher the symbolic value, the stronger the political repercussions
- 24. Sir Humphrey: Something must be done! Sir Humphreys political syllogism*: 1.Something must be done 2.This is something 3.Therefore we must do it * syllogism (Greek), A type of logical argument first studied by Aristotle, in which one proposition (the conclusion) is inferred from two others (the premises) of a certain form. In a valid syllogism, the proposition follows as a logical conclusion from the premises.
- 25. Consequence: • There are only 22 percent of the members of Parliament who think it is the political system who sets the political agenda. 71 percent think it is the journalists and media who control the public debate. • As much as 67 percent of the representatives answers that the media has great or some influence when they are going to decide in a political case. • Four percent of the representatives think it is economic interests which often set the agenda, one present think it is NGOs (Survey by Respons April 2009)
- 27. Central elements of a political strategy Decision makers Message Media Scenario Goal Analysis Alliances Profile Society
- 28. Political positioning High Leading political movement Important but unknown Unique and relevant New political movement Dinosaur Low Low High Knowledge
- 29. Decision analysis Premise providers Advisors Colleagues Decision Maker III Advisors Advisors Decision Maker II Decision Maker I Premise providers Premise providers Decision Colleagues Colleagues Decision Maker IV Advisors Colleagues Premise providers
- 30. Relation analysis Political segment Political segment Political segment
- 31. Stakeholder mapping Influence Foe Friend
- 32. How to develop effective political messages? MESSAGING
- 33. Political messaging is about… RELEVANCE
- 34. Strategic communications: Define the debate What separates good communicators from the mediocre is a conscious awareness of their own linguistic universe which enables them to define debates Cognitive linguistics seeks to understand the nature of language, how we use it, and why we are convinced, by exploring the unconscious. “Framing is about getting a language that fits your worldview. It is not just language. The ideas are primary – and the language carries George Lakoff those ideas, evokes those ideas.” (George Lakoff Professor i lingvistikk UC ) Berkeley
- 36. The most powerful messages is emotional
- 37. Values: How do I feel about it? Subjective advantages: What does this mean for me? Functional meaning: How does it work? Function: What is it?
- 38. How to build strong government relations CONCLUSIONS
- 39. 1. Analyze what you would like to achieve • Does it require an amendment? • Is it an ideological issue? • Is it a smaller concrete case?
- 40. 2. Know the people • Who is it necessary to influence? • Where do they stand within their own party? • What is their position within their own party, and the government? • What do they burn for?
- 41. 3. Don’t under estimate the Parliament • The parliamentary groups to the governing party's have significant influence in the government. • Central MPs has easy access, and is listened too by the Ministers • The Groups, and the MPs, do sometimes have a different agenda then the government
- 42. 4. The opposition is useful with a majority government too • The opposition has power when it appears with attractive solutions for the voters. • No government can in the long run live with a situation where the opposition appears with more attractive solutions than the government. • The opposition has power to enlighten issues which harms the government The opposition is the next government
- 43. A B C D 5. Show your alternative • Very often we see that various interests criticize the government without having any concrete alternatives to the current policies • A clear success factor is to be clear and specific on what you want. You need to develop a holistic alternative: • It increases the likelihood that the government takes implements your alternative in its policy • Alternatively, it can be the basis for a prolonged pressure by the opposition, who always are looking for well considered and specific alternatives to the policies of the government.
- 44. 6. Know the political situation and the political reality • What is the political situation in the government, within the opposition, in the various political parties and between the government and Parliament? • What issues is dominating the media? • What issues has the potential to move voters? • What arguments will be valid within the rhetorical reality?
- 45. Hvordan påvirke lokalt 7. Use local networks – Norwegian politics is more local than national Local politicians Local organizations Local spokespersons Local media Local business
Editor's Notes
- #6: Sigurd
- #7: SigurdDe største utgiftene er:Ytelser fra folketrygden. Her inngår blant annet pensjoner, sykepenger, dagpenger, foreldrepenger og enkelte helsestønader. Overføring til kommuner og fylkeskommuner for å dekke utgifter til blant annet barnehage, skole, helse og omsorg for barn og eldre. Dette omfatter både rammeoverføringer og øremerkede tilskudd. Lønns- og driftsutgifter i staten. Store utgiftsområder innenfor denne kategorien er blant annet Forsvaret, direktorater mv., politiet, Arbeids- og velferdsetaten og samferdselssektoren. Tilskudd til helseforetakene og universitets- og høyskolesektoren. Tilskudd til helseforetakene utgjør om lag 80 prosent av utgiftene i denne kategorien.Andre utgifter omfatter blant annet ulike overføringer til barnetrygd, kontantstøtte, internasjonal bistand, næringsstøtte og stipend og rentestøtte gjennom Statens lånekasse for utdanning. Investeringer til ulike formål og renter på innenlandsk statsgjeld inngår også i kategorien andre utgifter i figur 2.
- #9: Sigurd
- #12: Sigurd
- #13: ”Befolkningenssektortilhørighetharendretsegfra 1970-tallet ogfremtili dag. Mensandelenavbefolkningensomersysselsattiprivatsektorhargåtttilbake, harandelensomentenersysselsattioffentligsektor, erstudenter, alderspensjonisterellerertrygdetpåannenmåte, steget. Sidensluttenav 1980-tallet harmajoritetenståttutenforprivatsektor.” Sektortilhørighetogpolitikkav Øystein Thøgersenog Karl OveAarbuPublisertiØkonomisk Forum nr. 9/2007.
- #14: Sigurd
- #15: Sigurd med løpende innspill fra Carl
- #17: Jeg trekker raskt igjennom dette
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- #35: Sigurd går igjennom politisk budskapsutvikling supplert av Carl
- #36: Sigurd går igjennom politisk budskapsutvikling supplert av Carl
- #39: Her gir jeg ordet til deg
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