#10NTC We Are Media Blogging

We Are Media: Blogging Presented by Dawn Crawford Communications Director at Colorado Children’s Immunization Coalition & Social Media Strategist at BC/DC & Laura Whitehead Web and print designer and consultant in online digital media at Popokatea

What Do You Want Out of This Session?

Agenda Blogging Overview Learn from Others Challenging Fears Commenting Setting Up a Blog That First Post Class Time

Why Blog? Everyone thinks of changing the world, but no one thinks of changing himself. – Leo Tolstoy http://nibiryukov.narod.ru/nb_pinacoteca/nb_pinacoteca_painting/nb_pinacoteca_gay_portrait_of_leo_tolstoy.jpg

Share your amazing story Thank volunteers, board members, staff & supporters Give supporters a behind-the-scenes look Give staff an creative outlet Further your cause

Rules??!! All my life I've looked at words as though I were seeing them for the first time. - Ernest Hemingway http://blog.syracuse.com/shelflife/2008/07/hemingway.jpg

Okay, there are no rules, but here are some guidelines Update on a schedule Grammatically correct Write with substance Link to other information

What to Write About It's a matter of taking the side of the weak against the strong, something the best people have always done. - Harriet Beecher Stowe http://webpage.pace.edu/kculkin/files/mariachild.jpg

Pick a niche – talk about your cause Outstanding donations Classes/Education Success Stories Clients News that affects your cause Get others to guest post

Picking A Platform I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal. - Jane Austen http://lib.utexas.edu/exhibits/portraits/images/23.jpg

Wordpress http://laura.popokatea.co.uk/ http://www.bcdcideas.wordpress.com http://www.coloradomom2mom.com Typepad http://beth.typepad.com/ Blogger Make your own

Getting Started The question isn't who is going to let me; it's who is going to stop me. - Ayn Rand http://drx.typepad.com/photos/uncategorized/2007/09/03/ayn_rand_4.jpg

Read other blogs Create a strategy Pick a platform Make your blog pretty

Link to other favorite blogs Assemble your team Link to your other collateral Take the plunge

Finding Readers Cut out all these exclamation points. An exclamation point is like laughing at your own joke. - F. Scott Fitzgerald http://www.library.cornell.edu/olinuris/ref/fitzreading.jpg

Include blog address on all your collateral Include a teaser article in newsletters List your blog on blog directories

Ways to Blog Without a Blog You never really understand a person until you consider things from his point of view. - Harper Lee http://media-2.web.britannica.com/eb-media/91/126891-050-C7043366.jpg

Guest posts on other blogs Twitter or/and Facebook Posterous or Tumblr

Measuring Your Success Another flaw in the human character is that everybody wants to build & nobody wants to do maintenance . - Kurt Vonnegut http://www.theblacklaser.net/blog/wp-content/uploads/2009/01/vonnegut2.jpg

Page views Comments Links Employee, donor engagement

Who To Read Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen. - John Steinbeck http://fansinaflashbulb.files.wordpress.com/2009/06/steinbeck.jpg

Museum of Life and Science – Department focused blogs written by employees http://www.lifeandscience.org http://mlsanimaldepartment.blogspot.com/2010/03/get-good-look-now.html http://blogs.ncmls.org/greg-dodge/2010/03/11/snakes/ National Wildlife Foundation – Mission blogging http://blogs.nwf.org/ Colorado Health Foundation – Organizational blogging, lots of event blogging http://coloradohealth.typepad.com/health_relay/ Colorado Children’s Immunization Coalition – Mom talking to moms about a cause http://www.coloradomom2mom.com

We Are Media - http://www.wearemedia.org/ Pod Nosh - http://podnosh.com/social-media-help/ Beth’s NPO Social Media Blog – http://beth.typepad.com/ Kivi’s NPO Communications Blog - http://www.nonprofitmarketingguide.com/blog Donor Power Blog - http://www.donorpowerblog.com Socialize Your Cause – Top 12 Blogs - http://www.socializeyourcause.org/top-12-nonprofit-blogs/blog/ Just for fun: http://www.cuteoverload.com http://stuffwhitepeoplelike.com/ http://www.dooce.com/ http://CrapIMake.Wordpress.com

Now Get Writing! Dawn A Crawford dawnacrawford@yahoo.com 720-231-1930 http://bcdcideas.wordpress.com @SocMediaRckStr http://www.Facebook.com/Dawn.A.Crawford http://www.childrensimmunization.org http://crapimake.wordpress.com Laura Whitehead [email_address] 011-44-180-814068 (UK) http://laura.popokatea.co.uk @littlelaura http://www.facebook.com/laura.popokatea http://www.popokatea.co.uk

#10NTC We Are Media Blogging

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