Web 2.0, Social Media & Digital Marketing
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This document discusses the concepts of Web 2.0 and social media. It covers what Web 2.0 is, how social media relates to Web 2.0, and the changing behaviors of consumers online. It also discusses the current state of social media usage in India, how brands can engage with consumers on social media, and how social media may evolve with mobile technologies. The document provides an overview of these topics to understand digital marketing strategies.
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