SlideShare a Scribd company logo
Extracting maximum value
from data while protecting
consumer privacy
Jason McFall
jason.mcfall@privitar.com
https://www.flickr.com/photos/jamescridland/613445810
http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/
4
What has this got to do with
?
Extracting maximum value from data while protecting consumer privacy.  Jason McFall, Privitar
Extracting maximum value from data while protecting consumer privacy.  Jason McFall, Privitar
Extracting maximum value from data while protecting consumer privacy.  Jason McFall, Privitar
In	Cambridge,	Mass
6	shared	birthdate
3	were	men
1	in	same	zip	code
11
12
https://tech.vijayp.ca/of-taxis-and-rainbows-f6bc289679a1#.jbjimbh1f
http://research.neustar.biz/2014/09/15/riding-with-the-stars-passenger-privacy-in-the-nyc-taxicab-dataset/
Extracting maximum value from data while protecting consumer privacy.  Jason McFall, Privitar
What are we doing at Privitar?
• Building privacy protection into Hadoop – we’re a spark application that runs
on customers’ Hadoop clusters
• Building a product around the latest state of the art techniques, and driving
collaborative industry/academic research
• Developing statistical approaches to protect privacy while preserving analytic
power
• We’re a software product company, working mostly with banks and telcos
initially, but with far wider applications
16
17
Credit: Highways Agency
Extracting maximum value from data while protecting consumer privacy.  Jason McFall, Privitar
Interested in working in
this important area?
jobs@privitar.com
20

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