Concur

Hong Kong Hong Kong

Content Marketing Manager, APA at Concur Technologies

Technology / Software / Internet

• E-marketing campaigns and customer database management for shopping mall, which aimed to keep good membership loyalty and stable exposure throughout a year. • Viral marketing strategic planning for government organization, doubled exposure and acquisitions of the mobile application. • Running loyalty program for local jewelry chain stores with average 35% response rate. • Viral marketing campaign for baby milk powder. Making the new ingredients well known by local parents with attitude changes toward the brand. The online exposure raised 20% within 2 months. • Strategic planning and execution for FMCG clients, encouraged interactions between clients and consumers.