Social media posting times presentation
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This document discusses optimal posting times for various social media platforms including Facebook, Instagram, Twitter, and LinkedIn. For Facebook, the best times to post are Wednesday at 11am and 1pm. For Instagram, Wednesday at 11am and Friday at 10-11am work best. Twitter sees highest engagement on posts on Wednesday at 9am and Friday at 9am. LinkedIn engagement is strongest when posting on Wednesday between 9-10am and 12pm. Across all platforms, weekday mornings and afternoons generally perform better than evenings and weekends.
Social media posting times presentation
- 1. By: Jacqueline Morgan J Morgan Designs & Consulting Best Social Media Posting Times
- 2. FACEBOOK
- 3. Your Audience Is On Facebook Facebook has about 2.41 billion monthly active users. It is the biggest social network worldwide
- 4. Facebook Engagement • Emphasizes you make meaningful connections with friends and family • Create a content strategy that connects meaningfully with your audience • You will best meet when users are most active on the network
- 5. Posting Times • Best times to post to Facebook: Wednesday at 11 a.m. and 1 p.m. • Best day: Wednesday is the best day to post on Facebook. • Most consistent engagement: Weekdays from 9 a.m. – 3 p.m. • Worst day: Sunday has the least amount of engagement for Facebook during the week. • Lowest engagement: Early mornings and evenings, before 7 a.m. and after 5 p.m. have the least amount of engagement per day.
- 6. More Facts • Mid-week is the peak period on Facebook. • The middle of each weekday, from morning to mid-afternoon, are safe times to post • There are peak times are around lunch breaks • Late night and early evening along with weekend days bring in relatively low engagement
- 7. INSTAGRAM
- 8. Your Audience Is On Instagram Instagram has 1 billion active users. It has a median 1.60% engagement rate per post. Instagram is definitely on the rise in the social space
- 9. Instagram Engagement • It has a focus on a more authentic and personal- feeling social experience • Instagram Stories and Instagram TV have grown significantly • Instagram Stories and Instagram TV together can help you create engaging video content of both micro-length and long-form templates
- 10. Posting Times • Best times to post on Instagram: Wednesday at 11 a.m. and Friday at 10–11 a.m. • Best day: Wednesday is the overall best day to post to Instagram • Most consistent engagement: Tuesday through Friday, 10 a.m. – 3 p.m. • Worst day: Sunday receives the least amount of engagement on Instagram • Lowest engagement: Occurs during late night and early morning from 11 p.m.–3 a.m.
- 11. More Facts • Engagement peaks mid-day and mid-week, it drops late night and early mornings • Few opportune windows in the evening and morning during the middle of the week. • Safest times to post are still during those core weekday times, • Some business might benefit on the ‘Gram first thing in the morning or last thing before sleeping • While there is a bit of increased engagement around midday on Saturday, weekends aren’t your best bet for getting eyes on your posts.
- 12. TWITTER
- 13. Your Audience Is On Twitter Twitter has 330 million monthly active users. Only about 40% use it on a daily basis. Twitter presents a huge opportunity for brands to connect directly with audiences and manage customer care.
- 14. Twitter Engagement • It presents a huge opportunity to connect directly with audiences and manage customer care. This means timeliness is key. • Most people scrolling through to catch up on latest posts and musings from their followers. Posting at off-peak hours could and cause you to miss out on a lot of engagement. • With 500 million tweets sent per day, there is goldmine of social opinions and conversation that can inform your brand strategy.
- 15. Posting Times Best times to post on Twitter: Wednesday at 9 a.m. and Friday at 9 a.m. Best days: Tuesday and Wednesday are the best days to post on Twitter. Most consistent engagement: Monday through Friday from 8 a.m.–4 p.m. Worst day: Saturday gets the least engagement. Lowest engagement: Occurs every day from 10 p.m.– 4 a.m. • .
- 16. More Facts • Engagement peaks mid-day and mid-week, it drops late night and early mornings • Few opportune windows in the evening and morning during the middle of the week. • Safest times to post are still during those core weekday times, • Some business might benefit on the ‘Gram first thing in the morning or last thing before sleeping • While there is a bit of increased engagement around midday on Saturday, weekends aren’t your best bet for getting eyes on your posts.
- 17. LINKEDIN
- 18. Your Audience Is On LinkedIn • Linked currently has over 610 million members. • The are 303 million active monthly users, 40% of which visit the site daily. • There are 90 million senior- level influencers and 63 million decision makers.
- 19. LinkedIn Engagement The network’s more niche audience is no reason to ignore its marketing power, however. These motivated users tend to generate more leads, especially for B2B marketing.
- 20. Posting Times The best times to post to LinkedIn: Wednesday at 9–10 a.m. and 12 p.m. Best day: Wednesday. Most consistent engagement: Tuesday through Friday from 8 a.m.–2 p.m. Lowest engagement: Occurs on Sunday and the least popular times to post are every day from 9 p.m. to 3 a.m. • .
- 21. More Facts • Considering LinkedIn’s corporate-minded mix of thought leaders activity is much more concentrated around workdays. • Activity ramps up on Tuesday as people get through the Monday rush, and tapers fairly uniformly after 3 p.m. as the last tasks of the workday take priority. • Weekends garner fairly low engagement, which is expected as people step away from their devices and desks on Saturday and Sunday.