Leveraging Social Media to Grow Your Business
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The document outlines strategies for leveraging social media to enhance business growth, emphasizing the importance of engaging with customers on their terms rather than just broadcasting messages. Key factors include understanding audience objectives, fostering two-way communication, and utilizing various social media tools and platforms effectively. A coherent approach starts with the target audience to build meaningful relationships while tailoring engagement strategies to their participation levels.
Leveraging Social Media to Grow Your Business
- 1. Leveraging Social Media to Grow Your Business James Windrow, Director of Interactive Marketing Presentation Date: July 2009 James Windrow
- 2. Social Media Social Media Tools Blogs Wikis • Opinion, news, expertise, updates, • Collaboration, registration, multiparty ‘voice’ authorship Social networks Social aggregators • Facebook, LinkedIn, MySpace • FriendFeed, Ping.fm • Bring all your social media together Microblogging • Twitter, Jaiku, Plurk, Pownce Social bookmarking • 150 characters or less • Delicious, Digg, StumbleUpon, Technorati • Sharing and rating of content MultiMedia YouTube, Flickr, Vimeo, vSocial Important: Its about finding the right fit. Presentation Date: July 2009 James Windrow
- 3. Social Media Expectations are critical. It’s NOT ABOUT: It IS ABOUT: Sending people to your website Engaging with people on their terms Broadcasting messages Establishing a dialogue Moderating content Monitoring content Set it and forget it Constant involvement One size fits all Finding a good fit Presentation Date: July 2009 James Windrow
- 4. How do you determine the best fit? 1. What are your objectives? 2. Who is your audience? Presentation Date: July 2009 James Windrow
- 5. What Are Your Objectives? Research Listening Ongoing monitoring of your customers’ conversations with each other, instead of occasional surveys and focus groups. Marketing Talking Participating in and stimulating two-way conversations your customers have with each other, not just outbound communications to your customers. Sales Energizing Making it possible for your enthusiastic customers to help sell each other. Support Supporting Enabling your customers to support each other. Developmen Embracing Helping your customers work with each other to t come up with ideas to improve your products and services. Presentation Date: July 2009 James Windrow
- 6. Research Ongoing monitoring of your customers’ conversations with each other, instead of occasional surveys and focus groups. Presentation Date: July 2009 James Windrow
- 7. Marketing Participating in and stimulating two-way conversations your customers have with each other, not just outbound communications to your customers. Presentation Date: July 2009 James Windrow
- 8. Sales Making it possible for your enthusiastic customers to help sell each other.. Presentation Date: July 2009 James Windrow
- 9. Support Enabling your customers to support each other. Presentation Date: July 2009 James Windrow
- 10. Development Helping your customers work with each other to come up with ideas to improve your products and services. - Discussions Groups - Private - Public - Blogs - Ratings - E.g. eBags provides feedback to vendors Presentation Date: July 2009 James Windrow
- 11. Your Audience ® Social Technographic Profile • Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. • But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready to participate in. • Forrester's Social Technographics® profile classifies consumers into six overlapping levels of participation. • Concentrate on the relationships, not the technologies. Presentation Date: July 2009 James Windrow
- 12. Grouping Consumers By How They Participate High Source: Groundswell, Forrester Research Presentation Date: July 2009 James Windrow
- 13. Grouping Consumers By How They Participate High Source: Groundswell, Forrester Research Presentation Date: July 2009 James Windrow
- 14. Grouping Consumers By How They Participate High Source: Groundswell, Forrester Research Presentation Date: July 2009 James Windrow
- 15. Grouping Consumers By How They Participate High Source: Groundswell, Forrester Research Presentation Date: July 2009 James Windrow
- 16. Grouping Consumers By How They Participate High Source: Groundswell, Forrester Research Presentation Date: July 2009 James Windrow
- 17. Grouping Consumers By How They Participate High Source: Groundswell, Forrester Research Presentation Date: July 2009 James Windrow
- 18. The Social Technographic Profile of US Online Adults Presentation Date: July 2009 James Windrow
- 19. Social Search 45.13% 6.63% 15.69% 14.41% comScore Releases July 2008 U.S. Search Engine Rankings Presentation Date: July 2009 James Windrow
- 20. Social Search – Universal Search Presentation Date: July 2009 James Windrow
- 21. Social Networking - LinkedIn Presentation Date: July 2009 James Windrow
- 22. Social Networking - LinkedIn Presentation Date: July 2009 James Windrow
- 23. Social Networking - LinkedIn 38% of companies use LinkedIn to research prospective and current vendors, partners and clients. LinkedIn, Anderson Analytics and SPSS. 2009 Presentation Date: July 2009 James Windrow
- 24. Social Bookmarking Presentation Date: July 2009 James Windrow
- 25. Social Bookmarking Presentation Date: July 2009 James Windrow
- 26. Social Bookmarking Presentation Date: July 2009 James Windrow