AWA – a Telco bootstrapping product development: Challenges with dynamic market consolidation – an 18 month road trip. Marten Schoenherr
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This document discusses AWA Network, a company that operates a CPaaS proxy providing APIs for SMS delivery. It outlines AWA's features, including anonymous resources, traffic simulation, provider management, pricing, routing, and SMS sending APIs. The document also presents three business models for AWA Network: 1) operating as a managed CPaaS proxy service, 2) allowing users to proxy their own CPaaS providers, and 3) enabling corporations to use AWA's infrastructure. It reflects on the challenges of scaling and finding a viable business and operations model.
AWA – a Telco bootstrapping product development: Challenges with dynamic market consolidation – an 18 month road trip. Marten Schoenherr
- 1. © AWA Network 2022 bootstrapping a Telco product an 18 month road trip
- 2. © AWA Network 2022 Just because we can 03/2021 AWA roadtrip 2
- 3. © AWA Network 2022 Just because we can 09/2021 AWA roadtrip 3
- 4. © AWA Network 2022 Just because we can 11/2021 AWA roadtrip 4 Anonymous Resources Anonymous Simulation of Traffic API https://awa.network/open-api/api-docs/anonymous-routing Anonymous Proxy SMS through Twilio API https://awa.network/open-api/api-docs/anonymous-v1-sms Anonymous MCC/MNC query API https://awa.network/open-api/api-docs/anonymous-mcc-mnc User Resources MNC/MCC query API https://awa.network/open-api/api-docs/mcc-mnc Price API https://awa.network/open-api/api-docs/prices Provider API https://awa.network/open-api/api-docs/providers Twilio Proxy Analysis API https://awa.network/open-api/api-docs/proxy-twilio-analyze Routing API https://awa.network/open-api/api-docs/routing Statistics API https://awa.network/open-api/api-docs/statistics Account Management API https://awa.network/open-api/api-docs/users Send SMS - RESTful API https://awa.network/open-api/api-docs/v1-sms Send SMS - Streaming API https://awa.network/open-api/api-docs/v2-sms • Amazon SNS • 8x8 • Infobip • Messagebird • Plivo • Sinch • Telnyx • ThinQ • Twilio • Vonage
- 5. © AWA Network 2022 AWA implements a CPaaS-proxy providing a RESTful and a streaming API exposing SMS delivery with anticipating user preferences as a first step to show the potential of a meta-level approach. https://awa.network/swagger
- 6. © AWA Network 2022 API Reference. AWA Feature Set 6 ▪ Anonymous resources for trying out AWA (for logged-in users with more features) ▪ Traffic simulation ▪ Proxy SMS through Twilio ▪ MCC/MNC query ▪ User management ▪ Provider management (a pre-configured CPaaS provider or any SMPP-capable provider) ▪ Prices (upload, manage) ▪ Routing (manage, prioritization settings and order, etc.) ▪ Statistics, proxy traffic analysis, charging&rating, billing,… ▪ And of course: Send SMS
- 7. © AWA Network 2022 "The AWA Effect". TADHack 2021 7 ▪ Automated creation of mobile numbers for two different marketing campaigns sending SMS to verify if using AWA has an effect ▪ Executing the campaigns via AWAs Simulation API ▪ Generating price comparisons based on used providers vs AWA and getting an overview of the optimal provider mix that can be used via the Universal API from AWA ▪ Visualization of the results
- 8. © AWA Network 2022 1. CPaaS-Proxy aaS Operating the AWA stack as a managed service for CPaaS users to sign up and get access to our integrated list of CPaaS providers and carriers via a Twilio compatible API. 2. Bring your own provider Proxy your CPaaS provider via AWA and get an analysis of how your provider performs against our full list of providers, and if better switch seamlessly to use AWA incl. the user’s provider via our transparent proxy. 3. Enabling corporations. Use the AWA stack to enable trunks with modern APIs and expose those to potential clients. Integrate with partner infrastructure to scale to off-footprint markets. Can be hybrid with the other two use cases. Business and ops model - 2021. How To Introduce 8
- 9. © AWA Network 2022 1. CPaaS-Proxy aaS - Scaling possible(but) - expensive Marketing - sunk costs in ops - needs to scale to be profitable based on transaction fees - trying hard not to be a CPaaS provider 2. Bring your own provider - easier to market (but) - still ops model XXaaS - still transaction based - so needs to scale big - business case with a lot of marketing bugs - needs heavy investment - just as 1. 3. Enabling corporations. - even easier to market - ops model open (on-site, public- or hybrid-cloud) - license fee - professional services on top - Support & integration - Business case w/o scaling Business and ops model - open. How To Introduce 9
- 10. © AWA Network 2022 Reflecting About The Road (ahead). AWA roadtrip 10 ▪ Just because you can - is not enough! ▪ Business and ops model still open. ▪ You need to like investors - if you need to scale with Marketing. ▪ We have a long backlog, but need to answer the business obstacles first ▪ Otherwise it is a waste of life-time (and money).
- 11. Thank You awa.network [email protected] © AWA Network 2022