History of YDN
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The document summarizes lessons learned from building the Yahoo! Developer Network (YDN). It provides a brief history of YDN from 2005 to 2011, outlining its growing focus on developers and open strategies. It describes YDN's technology stack and lessons around SDKs and open source. It discusses both successful and failed partner integration strategies. It also outlines YDN's approaches to developer outreach through forums, Twitter, and Facebook. The final lessons emphasize supporting developers and communities, learning from mistakes, and fostering culture over brand.
History of YDN
- 1. Lessons Learned from Building the Yahoo! Developer NetworkJonathan LeBlancPrincipal Software EngineerYahoo! Developer NetworkTwitter: @jcleblancWebsite: http://www.jcleblanc.com
- 2. What We’re Going to CoverThe history of YDN and where we are now
- 3. Our technology stack and what we’ve learned from it
- 4. Successes and failures: Our partner strategies
- 5. How we handle developer outreach
- 6. Final lessonsWhat We’re Going to CoverThe history of YDN and where we are now
- 7. Our technology stack and what we’ve learned from it
- 8. Successes and failures: Our partner strategies
- 9. How we handle developer outreach
- 10. Final lessonsHistory of YDN: The Founding (2005)Developer Network launchedStaff of 2 dedicated employees+1 on searchSingle product focus (search)Servers only on the west coastFunded by Jerry Yang to be the Yahoo! Technology Backbone
- 11. History of YDN: Year of the Developer (2006)Focus on the developer community20 developer APIs in YDNThe first external hack day is created to foster the culture of hackDevelopers! Developers! Developers!
- 12. History of YDN: Year of the Open Strategy (2008)Focus on “open and social” development through new platforms and APIsRenewed focus on Open SourceStrong evangelism and developer outreach programsContinued growth of HackOpen APIsOpen SourceSocial Strategy
- 13. History of YDN: Year of Innovations (2011)Focus on fostering internal and external innovations60+ developer offerings in YDNInternal and external hack eventsHackU program for university innovationsTech InnovationHack DayHackU
- 14. What We’re Going to CoverThe history of YDN and where we are now
- 15. Our technology stack and what we’ve learned from it
- 16. Successes and failures: Our partner strategies
- 17. How we handle developer outreach
- 18. Final lessonsTechnology Stack: Our Products and Services63 APIs and Toolshttp://developer.yahoo.com/everything.htmlApplication PlatformsYAP, Connected TV, Desktop WidgetsAPIs and Web ServicesYQL, Flickr, Local, Maps, GeoPlanet, Shopping, Social APIsBusiness ToolsFinance, BOSS, APTCommunication ToolsMessenger, Mail
- 19. Technology Stack: Building a Product Focus
- 20. Technology Stack: A Commitment to Open SourceAuthentication and AuthorizationPlatform TechnologiesServer and Cloud Technologies
- 21. Technology Stack: What We’ve LearnedAbstract out difficult to implement technologies with SDKs.Focus on several core features of your technology offerings, not the entire stack.Open source initiatives provide an excellent “get started quickly” technology base.
- 22. What We’re Going to CoverThe history of YDN and where we are now
- 23. Our technology stack and what we’ve learned from it
- 24. Successes and failures: Our partner strategies
- 25. How we handle developer outreach
- 26. Final lessonsPartner Strategies: Integration Success and Failure of ZyngaFirst round of “Mafia Wars” as an initial game partner for YAP in 2009. Failed to produce high install rates and difficult to integrate.
- 27. Second integration of “Mafia Wars” and “FishVille” in late 2010. Higher install rates, new viral channels and little integration pain.Partner Strategies: Failure to Integrate “Company”Third round partner integrating with our social services.
- 28. They created their own OAuth implementation since we did not have an appropriate SDK.
- 29. Integration failed near completion of the code.Partner Strategies: Successful Integration of MintSecond round productivity application partner.
- 30. Helped them integrate a high-security model into a low-security transfer platform.
- 31. Highly successful application push.Partner Strategies: Core TakeawaysHave tools in place to support development efforts (SDKs, Documentation).Ensure that you have a partner support arm to provide hands-on aid (E-Mail, Skype, Conference calls).Have a flexible product and release schedule where feedback can be implemented quickly.
- 32. What We’re Going to CoverThe history of YDN and where we are now
- 33. Our technology stack and what we’ve learned from it
- 34. Successes and failures: Our partner strategies
- 35. How we handle developer outreach
- 36. Final lessonsHandling Developer Outreach: Forumshttp://developer.yahoo.net/forum
- 37. Handling Developer Outreach: Twitterhttp://www.twitter.com/ydn
- 38. Handling Developer Outreach: Facebookhttp://www.facebook.com/yahoodevelopernetwork
- 39. Handling Developer Outreach: TakeawaysNot all outreach channels can be treated the same way.You need appropriate supportchannels internal to the company.Developers are your best sourceof bugs and features.
- 40. What We’re Going to CoverThe history of YDN and where we are now
- 41. Our technology stack and what we’ve learned from it
- 42. Successes and failures: Our partner strategies
- 43. How we handle developer outreach
- 44. Final lessonsFinal Lessons: TakeawaysIf you can’t support it, don’t do it.Support your community where it starts, don’t artificially create one.Developers are not your enemy.Learn from your mistakes and your user complaints. Build a better product.Foster a culture, not a brand.
- 45. Questions?http://www.slideshare.net/jcleblanc/historyofydnJonathan LeBlancYahoo! Developer NetworkTwitter: @jcleblanc