Blogging 101
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The document discusses the importance of blogging as a tool for promoting employee knowledge sharing, fostering collaboration, and enhancing communication within organizations. It addresses common barriers to blogging, such as lack of time and confidence, and offers tips for overcoming these challenges and creating engaging content. Additionally, it emphasizes the need for planning and regular updates to maintain an active and effective blog presence.
Blogging 101
- 1. Blogging 101Blogging 101 IMAS - August 16, 2013IMAS - August 16, 2013
- 2. Why Make Blogging AWhy Make Blogging A Priority?Priority? Broadcasting employees' knowledge and expertise Creating a searchable, permanent archive of expertise Promoting open discussion and collaboration. Employees may be more likely to speak up virtually than face-to-face Connecting employees across department lines Keeping staff up-to-date on information that's important, but not enough for a meeting Transparency One to many It is where communication is going
- 3. Blogging BarriersBlogging Barriers I don’t haveI don’t have time!time!
- 4. Blogging BarriersBlogging Barriers I don’tI don’t knowknow what towhat to say!say!
- 5. Blogging BarriersBlogging Barriers NobodyNobody cares aboutcares about what I say!what I say!
- 6. It’s AboutIt’s About PrioritiesPriorities TextText I don’t have time is theI don’t have time is the adult equivalent of theadult equivalent of the dog ate my homeworkdog ate my homework
- 7. OvercomingOvercoming BloggingBlogging BarriersBarriers What do you want to be known for? Think in headlines What do you keep repeating? Look at sent emails or appointments Think about great conversations Unresolved issues Personal stories Current events or reading “What to blog about” list Schedule regular time Online/Offline
- 8. Content TipsContent Tips Have a goal or call to action WIIFTR Find your voice, it takes time Interesting headlines = CLICK Make it easy to readShort and simple Fresh eyes before you publishSpell chec
- 9. Blogging TipsBlogging Tips Don’t cut and paste from Word/Email Be careful if using “Publish from MS Word feature” Use images appropriately Create and review next day Reply to comments Spread the word
- 10. DiscussionDiscussion Q and A Hands on – How to post to the blog