Seo how to climb the google ladder with seo april 2021 digital marketing europe
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This document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses the importance of on-site optimization factors like keywords, content, technical aspects and usability. It also covers off-site optimization like building relevant links and reviews. Specific tactics are recommended for conversational search and voice assistants, like using interrogative words, setting up FAQ pages and structured data. The document encourages optimizing content for mobile and longer tail keywords, while also focusing on local SEO factors.
Seo how to climb the google ladder with seo april 2021 digital marketing europe
- 2. SEO - How to climb the google ladder with SEO Jonny Ross @jonnyross
- 3. Quick Poll
- 4. Jonny Ross - Digital Marketing Strategist of an award-winning digital agency Fleek Marketing - Named in Business Insider’s 2016 ‘42 under 42’
- 5. Overview of web traffic ORGANIC PAID DISPLAY SOCIAL EMAIL REFERRAL DIRECT
- 6. Search Engine Optimisation • Create great content • Ensure this content is accessible to search engines. • Make pages unique and relevant • Make the content popular • Good PR (Traditional PR…online)
- 8. On Site Keywords Content Technical Aspect Usability
- 9. Off Site Relevancy Links Reviews Reputation
- 14. Longer tail keyword tools • Answer the public • Storybase • Question Samurai • Keyword.io • Buzzsumo Question Analyzer • SEMRush • KWFinder • Quora • Google autocomplete • People also ask box
- 15. Thinking Content
- 16. Types of content • Blogs • Interviews • Case Studies • Reviews • Experiences • Trends (google trends/trendsmap) • Vlogs • Infographics • Lists • Content series • White papers • How to guides • Surveys/ Polls • Podcasts • Top comments • Quizzes • Checklists • History timelines • Industry / events roundups • Competitions • FAQ’s • eBooks • Day in Life • Seasonal Advice
- 17. Places to share • Google My Business • Facebook Personal, Business and Group • Twitter Personal and Work • LinkedIn Company page, Personal Profile, Groups • Email Campaigns • YouTube • Share buttons • Guest Blogs • Related Blog/Popular posts • Annual Reports • Mention individuals and brands • Internal comms, staff emails etc • Service/Product pages • Events / Speaking • Paid content distribution (outbrain/onespot) • Nurture relationships with influencers • Email Signatures
- 18. Thinking Technical Aspect & Useability
- 38. Off Site
- 43. Offsite SEO / Link building •Directories •Articles •Guest Blogging •Press Releases •Social Bookmarking •Social Media •Press Launches •Local Engagement •TV Appearances •Video •Image creation •Webinars •Campaigning / Lobbying •Celebrity Endorsement •Mention people •Interviews •Awards •Ask friends •Create Link bait! •Radio appearances •Reviews •Influencer Marketing •Client Testimonials •Broken Link Building •Stalk Competitors for ideas •Offers/coupons/deals •Infographics •Blog / Forum commenting •Writing a column •Calculators •Product Placement •Trade Associations •Local/National Media •Local Charity •National Charity •Trade Events •Sponsorship opportunities •Quizzes •Suppliers •Petitions •Link Out •Buyers Guides •Photoshoots
- 44. Even More Tools
- 45. Backlinks / Competitors / Ranks
- 46. Onsite
- 47. Position ZERO The featured snippet
- 52. Paragraph (63%)
- 53. Lists (19%)
- 54. Tables (16%)
- 55. Position ZERO •Can give/include •Branding •An Image •Clicks
- 56. One big difference How we speak and how we write is totally different This is about conversational content
- 57. Examples • red lobster • best restaurants Manchester • best digital camera • Show me images of a red lobster • Hey google, where is the best place to eat in Manchester? • Alexa, where can I find a waterproof video camera that works with Facebook Live?
- 58. Google AI has been reading 3000 romance novels to improve its conversational search ability
- 59. How to win at this?
- 60. 1. Still about the basics • Create great content • Ensure this content is accessible to search engines. • Make pages unique and relevant • Make the content popular
- 61. On Site • Keywords • Content • Technical Aspect • Usability
- 62. Off site • Relevancy • Links • Reviews • Reputation
- 63. 2. Not mobile first but MOBILE full stop!
- 64. 3. Longer tail keywords • Answer the public • Storybase • Question Samurai • Keyword.io • Buzzsumo Question Analyzer • SEMRush • KWFinder • Quora • Google autocomplete • People also ask box
- 65. 4. Use words like • Who • What • Where • How • Best way to • How to • What is the best
- 66. 5. Set up FAQ pages
- 67. 6. Use Schema Structured Data, Rich Snippets, Mark up, Featured snippets, Microformats, Microdata, RDF’s
- 68. Examples of Schema For Paragraphs <h2>QUESTION</h2> <p>ANSWER</p> </div> For Lists <h2>QUESTION</h2> <ol> <li></li> <li></li> <li></li> </ol> </div>
- 69. Examples of Schema • Reviews • Organisation • Local Business • E-commerce • Events • Recipes • Jobs • News sites
- 71. 8. Optimise for local • 22% of voice search is for local intent, capture “near me” search • Highly optimised and verified google business page • Reviews • Local business schema • Use local extensions in AdWords • Photographs on google business page • Local Links
- 73. Position ZERO •There currently can only be one winner •Anyone not doing anything will loose out •Limited time only – google will monitise this
- 74. Check out my podcast 👇 Podcast.fleek.marketing/listen
- 75. Challenge me? Does anyone want to challenge me, does anyone think this is all a load of nonsense? Let us know what you thought on our Post Webinar Survey Find me online @jonnyross LinkedIn/in/jonnyross