Marketing to Asia - What to Know, What to Do
305 likes47,774 views
The document discusses the significance of marketing to Asia, highlighting its large population and growing middle class. It emphasizes the unique challenges and considerations in this market, such as cultural differences and localization. Additionally, it provides marketing tips for businesses looking to enter the Asian market, focusing on the importance of research and understanding local needs.
Marketing to Asia - What to Know, What to Do
- 1. @joshsteimle Marketing to Asia What to Know, What to Do
- 3. @joshsteimle āThosewho havea'why' tolive, can bearwith almostanyāhow'.ā āViktorFrankl
- 5. @joshsteimle Why? Becauseloadsof people who needstuff.
- 7. @joshsteimle Fourlargest countries: 1. China,1.357B 2. India, 1.252B 3. U.S., 318.9M 4. ? Source: Wikipedia
- 8. @joshsteimle Fourlargest countries: 1. China,1.357B 2. India, 1.252B 3. U.S., 318.9M 4. Indonesia,253.6M Source: Wikipedia
- 15. @joshsteimle 3.1Billion Asia MiddleClass, 2030 Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two- thirds-of-global-middle-class-will-be-in-Asia-Paciļ¬c
- 18. @joshsteimle 344 Million Asia-PacificInternetUsers,2005 Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/ Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/ 2013/03/state-social-asia-march-2013/
- 20. @joshsteimle 0 Asia-Pacific MobileInternetUsers,2005 Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/ Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/ 2013/03/state-social-asia-march-2013/
- 22. @joshsteimle SoAgain,WhyAsia? 1. Lots ofpeople 2. Growingmiddleclass 3. Online
- 34. @joshsteimle Pros 1. Location 2. Rule oflaw 3. English 4. Easeofdoingbiz
- 37. @joshsteimle ChinaChallenges 1. Language 2. Rules 3. Old boys network 4. Culture 5. Internet
- 52. @joshsteimle 5. There is competition
- 53. @joshsteimle