Gender-neutral Recruiting
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The document discusses strategies to make recruiting pitches more appealing to women candidates by adjusting job descriptions, such as avoiding male-biased language and emphasizing community-oriented traits. It highlights the importance of understanding gendered language and its impact on candidate perceptions, along with reference to tools that can analyze job listings for gender bias. Additionally, the document cites various studies and resources related to gender bias in hiring practices and evaluations.
Gender-neutral Recruiting
- 1. OPEN RECRUITING How can we make our recruiting pitch more inviting to women candidates?
- 2. ■ Women read job descriptions more carefully ■ Men tend to pay less attention to words
- 3. Job descriptions ■ Avoid asking for “experts”, “rock stars”, or “ninjas” ■ Show learning opportunities ■ For every reference to a male candidate, use a feminine pronoun elsewhere
- 4. Expectations ■ “We work hard and play hard.” – time outside of work that people are expected to spend at the office ■ “Our clients are all over Texas.” – require long-distance travel
- 5. Gender-themed words ■ Feminine: community, dependable, responsible, and committed ■ Masculine: active, competitive, dominate, decisive, ambitious
- 6. How gender-biased is this? ■ https://textio.com/products/ – Textioshows you how your job listings and candidate emails will perform. Will the role be popular among qualified job seekers? – How gender-biased is it? ■ http://gender-decoder.katmatfield.com/ – Gender decoder for job ads
- 7. Company descriptions ■ Feminine: We are a community of engineers who have effective relationships with many satisfied clients. As a company, we are committed to understanding the engineering sector intimately. ■ Masculine: We are a dominant engineering firm that boasts many leading clients. We are determined to stand apart from the competition.
- 8. Job requirements ■ Feminine: Proficient oral and written communications skills. Collaborates well in a team environment. Sensitive to clients’ needs, can develop warm client relationships. ■ Masculine: Strong communication and influencing skills. Ability to perform individually in a competitive environment. Superior ability to satisfy customers and manage company’s association with them.
- 9. Job descriptions ■ Feminine: Provide general support to project team in a manner complimentary to the company. Help clients with construction activities. ■ Masculine: Direct project groups to manage project progress and ensure accurate task control. Determine compliance with client’s objectives.
- 10. • Fact-based approach • Standard template for all candidates
- 11. Unconscious bias ■ The Implicit Association Test measures attitudes and beliefs that people may not be aware of. – https://implicit.harvard.edu/implicit/ ■ The Ambivalent Sexism Inventory – http://www.understandingprejudice.org/asi/ ■ IATs on selected business domains – https://businessiats.diverseo.com/en/12/iats – https://iat-contract.diverseo.com/en/169/iats/47/run
- 12. Research on gender bias ■ Gender bias in academic STEM hiring, Columbia University – News article http://www8.gsb.columbia.edu/newsroom/newsn/2700/new-research-proves- gender-bias-extraordinarily-prevalent-in-stem-careers – Full paper http://www.pnas.org/content/112/43/13201.full ■ Gender bias in getting credit for team work, Harvard – News article https://hbr.org/2016/02/proof-that-women-get-less-credit-for-teamwork – Full paper http://scholar.harvard.edu/files/sarsons/files/gender_groupwork.pdf?m=1449178759 ■ Gender bias in teacher evaluations, North Carolina State University – Gendered language in teacher review visualization ■ http://benschmidt.org/profGender/# – News article http://www.slate.com/blogs/xx_factor/2014/12/09/gender_bias_in_student_evaluations_profess ors_of_online_courses_who_present.html