eMarketing Techniques Conference_Mobile Marketing Show
Download as PPT, PDF0 likes466 views
The document discusses the significance of mobile marketing as a powerful tool to reach consumers through wireless media, highlighting its cost-effectiveness and higher response rates compared to traditional marketing. It presents statistics on mobile phone usage and SMS capabilities, underscoring the changing consumer behavior and the growing importance of mobile campaigns among brands. Furthermore, it outlines various mobile marketing initiatives and the logistical considerations for implementation, such as shortcode campaigns and their costs.
![Q & A [email_address] www.staffknex.com The Power of Mobile Marketing: What you need to know to get in the game](https://image.slidesharecdn.com/mobilemarketingshow-1210358448620562-8/85/eMarketing-Techniques-Conference_Mobile-Marketing-Show-14-320.jpg)
eMarketing Techniques Conference_Mobile Marketing Show
- 1. The Power of Mobile Marketing: What you need to know to get in the game Gene Groys BSKlive, Inc. President
- 2. Agenda Eye-opening statistics Terms and Trends Reap the return It’s Easier then U think Mobile in action
- 3. Consumer Behavior is Changing What is Mobile Marketing? The use of wireless media as a content delivery and response vehicle to reach consumers. Can business afford NOT to consider Mobile Marketing? Extend and enhance cross-media marketing campaigns Cost-effective, immediate, one-to-one relationship mobile audience New channel for customer acquisition Higher response rates than traditional direct marketing Extend brand through the mobile channel Measurability Your Audience Male 55% -- Female 45% Text Usage by Age 63% 18-27 31% 28-39 18% 40-49 Mobile messaging explosive growth. VeriSign estimates that there are more than 525 million mobile messages sent and received in North America on a daily basis.
- 4. Consumer Behavior is Changing US Household Penetration More than 75% of all households own at least one mobile phone 219 million mobile phone subscribers in the U.S. and growing Nearly 100% of all mobile phones are SMS capable and can receive mobile marketing messages More then 50% of all mobile users use SMS 10+ billion text messages are sent every month by U.S. subscribers Applications well-suited to immediacy and location have the largest audience Applications today include everything from maps, weather, directories, to shopping & payments Monthly personal consumption expenditures for telephone service per household. Source: FCC
- 5. Businesses are responding to the trend In a survey of 50 global brand-name companies, 28% of companies surveyed have already launched live SMS campaigns Top brands considering implementing mobile campaigns doubled to 28% since the previous year 71% of brands projecting to spend up to 10% of the budget on mobile marketing within two year’s time Campaigns can be tailored to a brand’s target audience and objectives Promotion is the key to success
- 6. You have many choices for engaging your audience Mobile Alert Services Mobile Content Services Mobile Coupons (and bar-coding) Mobile Contests, Quizzes and Sweepstakes Push campaigns Pull Campaigns Types of Mobile Marketing Initiatives
- 7. Getting in the game Need for simplification Tremendous Complexity in Mobile Content Value Chain; Multiplicative Problem Putting the pieces together SMS Shortcode Campaigns Aggregators Carriers SMPP MMS
- 8. SMS MMS Shortcode Aggregator Campaign Opt-in MO MT Terms
- 9. Short 5-6 digit numeric codes to which text messages can be sent from a mobile phone There are ‘random’ or ‘vanity’ shortcodes Vanity shortcodes are requested by the applicant and have a higher lease cost Shortcodes are leased for a minimum of 3 months and a maximum period of 1 year. Can re-apply for the shortcode after the one year expiry date Where can I get one? www.usshortcodes.com What does it cost? $500 - $1,000/month What should I expect total cost to be? What is a Shortcode
- 10. Average time line for the initial set-up and integration is 6-8 weeks. Short Code Application Establish SMPP Connectivity to network operators Benefits Interoperability – Specialist companies can solve this Fast – 2-3 second interaction Ubiquitous – 2b recipients worldwide, over 250m in North America Efficient – 95% open rate, 15% response rate for marketing campaigns Simple Mobile Campaign
- 12. Plan your Strategy Cont…
- 13. Take advantage of Time and Place Instantly reward Deliver “on the go” content Provide highly targeted and relevant information Let’s demonstrate Mobile Marketing live, right here, right now… Mobile Marketing Live
- 14. Q & A [email_address] www.staffknex.com The Power of Mobile Marketing: What you need to know to get in the game