Startup Pitching and Mobile App Startup
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This document provides an overview of how to create an effective pitch deck for a mobile app startup. It includes recommendations for the types of slides that should be included (cover, problem, solution, demo, traction, market, business model, team, expertise, vision, competition, ask), as well as examples and tips for each slide. Key recommendations include clearly explaining the problem being solved, demonstrating the solution and key features, providing metrics to show traction or potential market size, detailing the business model and revenue streams, highlighting the expertise and experience of the founding team, and establishing the vision and competitive advantages.
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Startup Pitching and Mobile App Startup
- 1. Kobkrit Viriyayudhakorn, Ph.D. [email protected] http://www.kobkrit.com Lecture 14 @ kobkrit.com React-Native Course Startup Pitching Mobile App Startup
- 2. Important Links • Source Codes https://github.com/kobkrit/learn-react-native • Course Materials http://www.kobkrit.com/category/programming/react- native/ • Score Announcement http://bit.ly/its484quizscore • Facebook Group https://web.facebook.com/groups/ReactNativeThai/
- 4. Pitch Deck Cover Problem Solution Traction Market Business Team Expertise Vision Competition < Demo goes here Ask
- 5. Cover • Nice Teaser Picture • Having your Company Logo, Company Name. • Elevator Pitch (High Concept Pitch) • What? How? Why? • Youtube: Filckr for Video. • Contact and Date
- 6. Problem • What is the problem? • How significant it is? • Who has it? Who is the most pain receivers for this problem? • How big it is? Slidebean
- 7. Solutions • How we solve the problem? • Why it make your customers happy? • Why we are better and different? FourSquare
- 8. Demo • Money Shot Moment! • Show Killer Feature. • Demo Screen Shots Video. • Demo will FAILED. Have a Backup. https://www.youtube.com/watch?v=R0AoOvXxI4o
- 9. Traction • How much money you can make? • How many active user? • Testimonial • Goal: We have valid problem and valid solution. • Problem-Solution Fit. Mixpanel If you has no traction, your problem and solution is just a fantasy — Peter Browne
- 11. Market Size • Bigger is better! • Estimate size of your customer • Top-down approach • Bottom up approach • What is their characteristic? • Estimate your revenue? Airbnb Top-down approach
- 12. Square Kibin
- 13. Top-Down approach • Some research institute said Logistic market is about 100billion USD. • 10% of that deliveries item via motorcycle. • We aimed to get 20% of that the total market size. • Woot! Our business is 100billion x 10% x 20% = 2billion!!
- 14. Bottom-Up approach • More reasonable. • Right now, Our transaction size is 100USD • We have 100,000 customer in Thailand • Our customer purchases 2 time a year. • Market Size is 100USD x 100K x 2 = 20mil USD • Our market growing at 200% per year!
- 15. Business Model • How do you make money? • Unit economic • Customer Acquisition Cost (CAC) < Customer Lifetime Value (CLV) • Top 1-3 source of revenue. • Revenue Models • Ecommerce? Subscription? Adventising? Affilate? Four Square
- 17. Expertise • What is your unfair advantage? • Proprietary Technology • Patent • Big Makes Lead • Experienced Team Square
- 18. Competition • List all of your competitors. • Show how you’re better or different. • Find the most 2 values of your customers care and you are best on it.
- 20. Vision • What is your future plan? • What is your ultimate goal? • What is your roadmap? • How can you win customer and win market?
- 22. Team • Who are you? • What make you so interesting? • Geeks with deep tech knowledge • Entrepreneurs, who just sold the company • Sales/Marketing, who bring a lot of customer.
- 23. Ask • How much money do you want? • What will you do with that? • New Hires • Marketing • Infrastructure Tourist Eye Square
- 24. Recap Cover Problem Solution Traction Market Business Team Expertise Vision Competition < Demo goes here Ask Normally ~5 minutes
- 25. Startup Metric
- 26. AARRR Metric • AARRR Metric (from Dave McClure 500 Startup) • Acquisition • Activation • Revenue • Retention • Referral
- 28. Unit Economics • Getting a new customer, make us richer or poorer? • CLTV (Customer Lifetime Value) - Contribution Margin (Profit) created by a customer in their life time. • CAC (Customer Acquisition Cost) - Cost to make an visitor experience to our service. • CLTV >> CAC
- 29. 4 Stages of Startup 1. Hypothesis • Have at lease five customers pay (revenue), Move next. 2. Problem/Solution Fit • Have at least 40% retention rate, Move next. 3. Product/Market Fit • Raise Fund now! Scaling up time! • Positive Unit economics, CLTV >> CAC. Move next. 4. Product/Economy Fit
- 30. Hypothesis Stage • Planning your business on your business model canvas (or lean canvas) • 9 Important sections in the business. • Prove each section one-by-one until we got the valid business model. • Qualitative interview customer for problem and solution.
- 36. First 6 months • Development of 3-D world graphics • Make plug-in to connect with 15 existing chat apps. • ICQ • MSN • … • Invest time, staff, effort and a lot of money • Yahoo Messenger • AOL
- 37. 0 customers • Customer said: I don’t want to use imvu to chat with my friends, because my friend don’t use imvu. I chat with my friends with existing chat app. • Another Customer said: We want to find a new friend via imvu. Not want to talking with the old one. • Founder of IMVU said: Why we invest 6 month to make plugin to 15 existing chat app!? • This worth nothing. Giving everybody in company for 6 months vacation is better!
- 38. How can we test the market earlier without invest a lot of efforts in making product? We don’t want to build a product that nobody wants.
- 40. Testing Problem
- 42. Making MVP • Learn insight from the previous product interview. • Start making an demo by making the MVP (Minimum viable product) • Simple web/app that can solve a problem for customer • Make it as fast as possible.
- 44. Testing Solution
- 46. What next? Make + Release your product. Measure by AARRR Learn / Pivot Loop
- 47. Problem/Solution Fit • Requirement • Customer have strong demand to pay for your product. • At least 5 paying customers. • Your solution can solve your customer’s problem.
- 48. Product/Market Fit • Sean Ellis Test: At least 40% people feel disappointed when you said they could no longer use the product. • AARRR: At least 40% Retention Rate • Depend on industry • Social Network, at least 60% • E-commerce, at least 20% • Raise fund now! Time to scale.
- 49. Growth Hacking Now! Investors want to see at least 20% growth month-over-month at this point.
- 50. Product/Economy Fit • Be able to achieve attractive economics at scale. • CLTV >> CAC
- 51. Failed to Product/Economic Fit https://hackernoon.com/why-startups-fail-after-product-market-fit-f8c558e4f1f8#.wnsjo1y8r
- 52. Startup Funding • Pre-Startup / Early Stage - Hypothesis • Family & Friends • Seed Round - Problem/Solution Fit • Incubators, Angle Investors • Series A, B,… - Product/Marketing Fit • VC, At least 1 million USD • Exit - Product/Economy Fit • IPO, Sale
- 55. Techsauce