Social Media for Catering and Event Professionals - NACE
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The document outlines a session on effective social media strategies for businesses, emphasizing the importance of creating value for the audience and avoiding common mistakes like lack of planning and authenticity. It encourages engagement, leveraging partnerships, and understanding the role of less popular social media platforms in a comprehensive marketing strategy. Upcoming programs and workshops are also mentioned, aimed at enhancing social media and branding skills.
Social Media for Catering and Event Professionals - NACE
- 1. Follow @NACENational use hashtag #NACEEXP13 Krista Neher @KristaNeher
- 2. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 Agenda • In today’s session, we will discuss: – Why social media matters – Why businesses are not getting results – Strategies for success in social media – How to build a plan that gets results
- 3. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 About Me
- 4. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP134 Mistake #1 - Thinking it is All About YOU!
- 5. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 4 What is social media?
- 6. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 Who is the audiencE? What do they get?
- 7. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 89
- 8. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 90
- 9. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP139 21
- 10. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1310 9
- 11. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1311 10
- 12. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 13. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 Success tip: Start by asking what would be valuable for your audience... • How can you use social media to build value for THEM –Give them information and show your expertise –Provide customer service –Promote them –Special offers and discounts –Fun and entertainment
- 14. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1314 Mistake #2 - Not Having a Plan.
- 15. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 16. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 17. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 14
- 18. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 19. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 Mistake #3 - Not being authentic & Real.
- 20. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 21. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 7 Social Drives Decisions
- 22. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 We Trust 2 Things: People we know and people we don’t know. Not ads. 8
- 23. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 9
- 24. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 12 Show. Don’t Tell.
- 25. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 26. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 Mistake #4 - Ignoring the less popular social media sites. 20
- 27. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 28. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 27 Field Guide To Social Media
- 29. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1329 23
- 30. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 31. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 32. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 17 Build a clear audience and provide value on less obvious sites Build a clear audience and provide value on less obvious sites
- 33. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1333 Mistake #5 - Ignoring the value of just being seen. 25
- 34. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 The rule of 7
- 35. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 The more you see something or someone, the more you like it....
- 36. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 stay in-front of your audience in multiple ways BE WHERE THEY ARE AND STAY TOP OF MIND
- 37. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1337 52
- 38. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 39. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 Mistake #6 - Making it your own game.
- 40. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1340 Don’t do the heavy lifting on your own.
- 41. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 Leverage Your Partners Get Your Customers TALKING! • It isn’t only about what you post Find and connect with influencers • Who else does your audience listen to? Which non-competitors are reaching your audience? • Can you partner with organizations? Who else is in your eco-system • Don’t try to do it all yourself! 53
- 42. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1342 Reach CONNECTIONS of fans. 39
- 43. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 40
- 44. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13
- 45. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1345 37
- 46. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1346 38
- 47. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1347 Mistake #7 - Spending too much or not enough time.
- 48. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 What does it take? Depends on the site..... Not enough updates makes your brand look bad and doest get results Not just updates, but engagement Too much time can lack the ROI Be strategic and have a plan 42
- 49. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP1349 54 Start Small Not Big Not Big Do a few things well Not a lot of things poorly
- 50. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 14
- 51. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 THANK YOU
- 52. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 upcoming programs • Advanced LinkedIn -> June 18 – Lunch and learn --- $27 • 2 Day Boot Camp -> June SOLD OUT -- Sept 17 & 18 – 2 Days --- Regular $1497 --- TODAY $797 • Personal Branding -> June SOLD OUT -- Sept 19 – 1 Day --- Regular $997 --- TODAY $397 • Social Media 101 -> July 24 – Half Day --- Regular $297 --- TODAY $147 • ONLY IN-PERSON ---> OUR LOWEST RATES NOT AVAILABLE ONLINE [email protected]
- 53. 112 Speaker Bestselling Author CEO & Entrepreneur CEO & Entrepreneur CEO & EntrepreneurKrista Neher @kristaneher Krista@bootcampdigital 513-702-7929