Lincoln Strategy Group: Giving in a Digital Age
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The document discusses the influence of social media on philanthropy, highlighting how individuals can independently raise funds for charities through platforms like Facebook. It emphasizes the importance of tools like Sparkwise for charities to communicate effectively with potential donors and improve their campaigns by utilizing feedback from their audience. Overall, social media simplifies giving and enhances the connection between charities and their supporters.
Lincoln Strategy Group: Giving in a Digital Age
- 1. PHILANTHROPY IN A DIGITAL AGE LINCOLN STRATEGY GROUP LINCOLN-STRATEGY.ORG
- 3. THE POWER OF SOCIAL MEDIA LINCOLN-STRATEGY.ORG ORGANIZATION ANALYTICS LISTENING
- 4. RATHER THAN INDIVIDUALS AND SMALL GROUPS HAVING TO GO THROUGH A SPECIFIC CHARITY OR ORGANIZATION TO RAISE MONEY FOR EFFORTS THEY’RE PASSIONATE ABOUT, THEY CAN DO SO ON THEIR OWN. SPECIAL APPS LIKE FACEBOOK ALLOW USERS TO RAISE MONEY FOR THEIR FAVORITE CHARITIES BY USING THEIR BIRTHDAYS TO ASK FOR DONATIONS INSTEAD OF GIFTS. NOT ONLY DOES THIS MAKE GIVING EASIER FOR INDIVIDUALS AND SMALLER ORGANIZATIONS, IT MAKES IT EASIER FOR CHARITIES TO EMPOWER THEIR ADVOCATES AND SUPPORTERS. EASTWAY UNIVERSITY OF SOCIAL SCIENCES LINCOLN-STRATEGY.ORG SELF-ORGANIZATION:
- 5. SOCIAL MEDIA SITES ARE A GREAT WAY TO BOOST THE SIGNAL FOR A CAUSE, BUT THERE ARE SOME CAUSES AND CHARITY STRUCTURES THAT ARE JUST TOO INTRICATE AND EXPANSIVE TO ACCURATELY DESCRIBE WITH A SINGLE TWEET OR FACEBOOK POST. SPARKWISE IS A WEB PLATFORM THAT ALLOWS CHARITIES AND NONPROFIT ORGANIZATIONS TO SHARE STATISTICS, NEWS, VIDEOS, IMAGES, MEDIA COVERAGE AND GRAPHS AS A CONCISE AND EFFECTIVE WAY OF SHOWING POTENTIAL DONORS AND SUPPORTERS THEIR MAIN GOAL AND HOW THEY’RE PROGRESSING IN ACHIEVING THAT GOAL. EASTWAY UNIVERSITY OF SOCIAL SCIENCES LINCOLN-STRATEGY.ORG MEASURING EFFORTS:
- 6. SOCIAL MEDIA HAS ALSO MADE IT EASIER FOR NONPROFIT AND CHARITY ORGANIZATIONS TO MAKE EFFECTIVE CHANGES TO THEIR FUND AND AWARENESS- RAISING CAMPAIGNS BY CONNECTING THEM DIRECTLY TO THEIR AUDIENCE. EVEN THOUGH THESE GROUPS HAVE POSITIVE INTENTIONS, THOSE INTENTIONS CAN BECOME MUDDLED OR SKEWED BY THE PUBLIC. LISTENING STRATEGIES PROVIDE IMMEDIATE FEEDBACK AND A SOLID PUBLIC CONNECTION, WHICH ALLOWS CHARITIES TO KNOW WHERE THEY NEED TO IMPROVE AND HOW THEY NEED TO IMPROVE. EASTWAY UNIVERSITY OF SOCIAL SCIENCES LINCOLN-STRATEGY.ORG LISTENING & FEEDBACK