FITC Mobile 09 Presentation: UX From Stationary To Mobile

Editor's Notes

• #4: about me & LR
• #5: Overview of the Talk
• #7: - coming from design education, working in graphic design studios, and web design studios - 2000 TD securities - re-work portal product proof-of-concepts - in the days when software companies let you test out the product to see if it was customizable to your needs- In a design and front-end code role - quickly aligned myself with 2 hired gun consultants - became a key part of the UX definition team - interviews, complex navigation flow diagrams, user needs, business needs, tech constraints etc. - fell in love and never turned back
• #8: I’ve always had interest in branding, marketing, business strategy, human behavioral and cognitive psychology, human to human relationships, the reasons why technology succeeds and fails, obviously interface design, interaction design, Information architecture, why I absolutely love certain products (even during the Steve-less years), and the concept of simplicity and complexity as useful tools in the right context. I never saw each as a whole, but rather as independent elements that somehow could abstractly help me in my ability to design powerful user experiences... not knowing why. Always intrigued by the work done by Xerox Park, early Mac OS teams and how it related to design... always felt that there was a stronger connection between UX and brand development I’ve had problems connecting how human computer interaction research and development evolved before the web, and how it is progressing now, somewhat independently or ignorantly from its early roots. for years I haven't been able to define UX, and thus I hadn't been able to describe what I do in a succinct manner that felt complete or even correct when I was asked by random non industry people I would generally say "i do some things..." to avoid explaining what ux is, and what value it provides... I may not have known exactly what ux is, but I certainly knew what it isn't
• #9: - given my issues with grasping the concept of UX in the past... - thought it might be interesting to get a pulse on how UX is understood and perceived by both practitioners and the general public
• #10: - asked a collection of people, both inside and outside the industry to define user experience in their own words: - found the responses quite interesting
• #22: - so it’s obvious that we have a conceptual problem with the understanding, or lack thereof, with UX as a profession, a practice, and as a valuable service. - not only with the general public - which makes it hard to promote, sell and advance the profile of UX - but with the people that actually call themselves UX designers, or consider themselves involved in UX design
• #23: - problems with perception, understanding and as a result: formalization outside of our own community - this isn’t anyone else’s fault, but rather our own as practitioners - let’s take a quick look at the main reasons why UX is misunderstood: - a lot has to do with the name
• #24: According to the New Oxford American Dictionary: on screen. User: an “individual” that operates or manipulates, so basically a crackhead, or politician. Experience: noun, verb, and tactile event or occurrence, knowledge, previous experience, current experience, life as experience... on and on...
• #25: The experience a user has with a product The concept of defining a product to deliver an optimal experience for its users The perception of the interaction with a product once experienced by a user as defined by their memory of it
• #27: Experience - something that is occurring to or involved with the participant creating a continuous stream that flows through the mind of the participant. An Experience - something with a beginning and an end. Usually extraordinary, outside of the norm and distinctly memorable. May influence the participant in terms of behavior, or perception. Co-Experience - experiences created with others, creating meaning and emotion through use of product (a nightclub is a shared/ co-experience) Experience as Story - the digestion, organization, and storage of ‘an experience’ for later retrieval and recounting. A means of describing an experience to ones self or others.
• #30: information architects vs. interaction designers. the ultimate battle
• #37: - usability more easily understood and value more easily sold in organizatrions so it takes off faster than the more integrated concept of ux - as an industry we see the need to have an integrated approach, but ech try to do it from the perspective of thier practice experience, not from a holistic perspective. - Coalescence confusion - what are we, where ds we come from? We're right back where we were before the web scatter bomb - Reintegration power struggle- what we're seeing between the IAs and UXers (same as content vs. creative in web early days) - today  - how is this innate infighting going to affect Mobile? Segregation? Or cross-pollination? 
• #40: JJG has a different model based on the same elements broken into two modes information and application too rigid the types of experiences we are designing for are expanding 2 fast
• #41: emotional affect: creating the desired expressed or observed emotional response
• #44: Forlizzi & ford model cognitive when learning/ concentrating becomes sub-conscious when learned storytelling when storing, remembering, recounting to others jumps back to cognitive when interupted, or something unexpected occurs Sub-conscious: Routine previously learned and mastered, walking, golf swing Experience: as written Cognition: First use, adaptive/ contextual dynamic menus, learning curve Narrative: (realization of what was happening - or is happening) more process/ procedural in nature Storytelling: This means that the user interacts with subset of features to make their own unique and subjective story and relates the “experience” in their own words to make it their own. Gives meaning to the situation or product.
• #46: brand and UX are inextricably intertwined customers dont like to think, so brands tell them what to think. users dont like to think, so ux simplifies the interaction for them
• #49: O’s or Diamonds (where we should go. cross pollination...) o’s have the full gamut. Business, marketing, brand, technology, design outside forces are business and product centric diamonds tie it into the centre centre is the user focussed and business aligned sweet spot.
• #50: start at first meeting.
• #51: micro-interactions
• #54: content/ functionality remains constant, only the focal length changes. mobile is more detailed, intimate interaction experienced in quick, functional manner Many device categories: Small screen cellphones Smartphones Full Screen Smartphones & Mobile Devices Many product variants: WAP Mobile Web (it is different) Mobile Web Apps Native Mobile Apps
• #56: Bell WAP portal coded differently to give same/similar UI / UX across all devices
• #58: lighting conditions, weather, more distractions, washroom, desk, bus, walking down the street, sleeping how the user relates to the device OEM, the network provider (ahem... AT&T) the app developer, the content... and how it relates to the users current situation private & public use, use with and in front of friends
• #59: - interupted by passer by, horn honking, - receiving call (takes user out of current focus or app)
• #60: explore -> evaluate -> decision -> understand -> acclimate -> basic use -> intermediate use -> expert use -> abandon
• #62: input: take a picture of a book & send to amazon
• #65: 0- We have still not even begun to take advantage of the unique capabilities, both physical and technological, of the mobile device. We are on the brink of a new world of products and applications - augmented reality is merely the beginning - we don’t even know what our devices will be doing for us in 5 years. This is a first, and the most exciting revolution since 1984. 1 - allowing for more complex, more robust feature sets and software capabilities 5 -like the business person at the other end of the bar that is currently desperately seeking a service provider with exactly the service and experience you have. 6 - A users experience with their data does not start and stop on a particular device or medium, it merely continues from one to the next as they use, interact and manipulate it through various lenses. 7- from the desktop model of a product that contains a set of features that allow you to perform tasks to a more service / experience model - like interactive digital music experiences as applications/ products.