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Tips for Effective
Data Science in
the Enterprise
Lisa Cohen
2
Session goals
• Demystify Data Science Career Paths
• Discuss best practices to tackle a Data Science Project
• Gain Tips & Tricks for DS scenarios in the enterprise
2000
Applied Math
Bachelor &
Masters
degrees
Quantitative
thinking,
Applied sciences
Cum laude
2004
VS Languages & IDE
Technical Feature PM
Building software,
understanding customers,
leading cross-functional
feature team
Incorporating SQL & data
access into .NET
programming languages
Shipped VS 2005, 2008, 2010
Reached ~9M customers
3 patents for new designs
2012
Sr Mgr –
VS Telemetry
Product analytics:
working with perf,
compatibility, planning,
privacy, compliance
Led DevDiv business
reviews, Advanced VS
telemetry, Delivered VS
active use clustering,
Launched “Send A
Smile” feedback
2015
Principal Data
Scientist Mgr
Using data to help
customers succeed &
grow on Azure. Driving
DS best practices,
Cross-MS partnerships
Led cross-functional
team. Evolved DS for
credit offers, partners,
Direct customers,
Support.
2008
Sr Community PM - VS
Divisional strategy,
industry trends, Central
org & systems, Cross
group partners, Exec
comms, CSAT & customer/
partner communities
Led DevDiv blogs (3M+
views/mo), Presented
keynotes & sessions at
50+ conferences
YR
Role
Experience&
Learnings
Achievements
Nurturing customers, growing the business, connecting sources and advancing the DS craft
Students &
Developers
Student offer, VSE
Direct /
Unmanaged
Individuals, SMC, Sign-Up
Field & EA
Enable Sales
Cross Cloud, Support, Retention, Service Usage, Fraud, Payments
Data Science, Machine Learning, ML Ops, Experimentation, Data Vis, PM
Partners &
Startups
ISVs, CSP, PAL, DPOR, MfS
Marketplace App Source Partner Center Customer Portal
Azure Portal Advisor Cost Management Azure.com Docs Learn
PORTALSAUDIENCES
FUNDA-
MENTALS
CAP-
ABILITY
Tips for Effective Data Science in the Enterprise
6
Session goals
• Demystify Data Science Career Paths
• Discuss best practices to tackle a Data Science Project
• Gain Tips & Tricks for DS scenarios in the enterprise
Demystifying Career Paths
 Roles: What excites you about Data Science?
Data Scientist
Analytics & Inference
• Statistical analysis & experiments
Machine Learning Scientist/Engineer
Production Models
• Develop predictive models, MLOps
Data Engineer
Data Platform & Pipelines
• Build the data platform
Program Manager
Planning & Stakeholder Engagement
• Manage the data science process
Tip #1: Follow your passion
The Data Science Venn Diagram
 Technical
 Analytical Problem Solving
 Statistics
 Querying
 R, Python, SQL, Kusto
 Big Data
 Modeling
 Data Visualization
Technical
Soft
Skills
Domain
 Domain
 Business context
 Data sets
 Soft Skills
 Communication
 Organization
 Cross-Group Collaboration
 Teamwork
Conway’s Venn Diagram
Tip #2: Chart your path
Data Science Organizations
 What kind of environment do you want to be in?
CentralizedEmbedded
A core data science org
provides services to
business or functional
teams across the
company as a center of
excellence
Individual data science
teams are spread
throughout the company,
reporting to and serving
specific business or
functional teams
Tip #3: Find a DS community Tip #4: Connect with Stakeholders
10
Project Intake Tips
Kicking off a model, experiment or analytics project
 What new capability will this enable?
 What decision/action will you take?
 What’s the expected impact?
Planning Process
Project Intake
Questions
Prioritization &
Scalable Solutions
Tip #5: Focus on what matters (Prioritize with stakeholders, ask questions, socialize results)
Data Science
Lifecycle
Problem &
Hypothesis
Design
Approach
Data
Acquisition
&
Exploration
Analysis &
Predictive
Modeling
Evaluation &
Reviews
Deployment
&
Socialization
Data Science Lifecycle
MS Doc: Team Data Science Process
Data Science
Lifecycle
Problem &
Hypothesis
Design
Approach
Data
Acquisition
&
Exploration
Analysis &
Predictive
Modeling
Evaluation &
Reviews
Deployment
&
Socialization
Data Science Lifecycle
MS Doc: Team Data Science Process
Data Science
Lifecycle
Problem &
Hypothesis
Design
Approach
Data
Acquisition
&
Exploration
Analysis &
Predictive
Modeling
Evaluation &
Reviews
Deployment
&
Socialization
Data Science Lifecycle
MS Doc: Team Data Science Process
Explore the underlying data
 Explore completeness, ranges, distributions
 Apply your sniff test
Tip #6: Unleash your curiosity
Use engineering standards
Make your work share-able &
re-usable:
 Source Control & Notebooks
 Data dictionary
 Data contracts & SLAs
 Privacy, Compliance, Ethics
Gather feedback to improve
your results:
 Peer & Code reviews
 Office hours & brownbags
 Stakeholder presentation &
action
 Publish
 Retrospectives
Tip #7: Role model quality approaches
Data Science in the real world
 Causation vs correlation
 Experiment considerations (time to market, opportunity cost, ethics)
 Done (and simple) are better than perfect
 80/20 rule
 Model explain-ability
 Skewed populations
 Value of data quality, monitoring and improving data sets
Tip #8: Prioritize practicality
Data Science
Lifecycle
Problem &
Hypothesis
Problem
Framing
Data
Acquisition
&
Exploration
Analysis &
Predictive
Modeling
Evaluation &
Reviews
Deployment
&
Socialization
Data Science Lifecycle
Scientists must speak
 Presentation skills
 Be concise
 Focus on the takeaways
 Connect with your audience
 Use volume, eye contact, pauses
 Practice
Tip #9: Land your message
Simplify for Impact
 Quiz: Which one is better?
Tip #11: Eliminate Distractions
Leverage Libraries
Credit: Cole Nussbaumer Knaflic
21
Grow your career
Hone your approach
• Become a SME
• Deliver results
Increase your impact
• Transform a space
• Share new ideas
• Help & represent the
team
Expand your horizons
• Mentoring, Network
• Books, Courses, Events
• Company & Industry
Stay in Touch
https://www.linkedin.com/in/cohenlisa/
https://medium.com/data-science-at-microsoft
Lisa.Cohen@microsoft.com
23
Q&A
© Copyright Microsoft Corporation. All rights reserved.

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Tips for Effective Data Science in the Enterprise

  • 1. Tips for Effective Data Science in the Enterprise Lisa Cohen
  • 2. 2 Session goals • Demystify Data Science Career Paths • Discuss best practices to tackle a Data Science Project • Gain Tips & Tricks for DS scenarios in the enterprise
  • 3. 2000 Applied Math Bachelor & Masters degrees Quantitative thinking, Applied sciences Cum laude 2004 VS Languages & IDE Technical Feature PM Building software, understanding customers, leading cross-functional feature team Incorporating SQL & data access into .NET programming languages Shipped VS 2005, 2008, 2010 Reached ~9M customers 3 patents for new designs 2012 Sr Mgr – VS Telemetry Product analytics: working with perf, compatibility, planning, privacy, compliance Led DevDiv business reviews, Advanced VS telemetry, Delivered VS active use clustering, Launched “Send A Smile” feedback 2015 Principal Data Scientist Mgr Using data to help customers succeed & grow on Azure. Driving DS best practices, Cross-MS partnerships Led cross-functional team. Evolved DS for credit offers, partners, Direct customers, Support. 2008 Sr Community PM - VS Divisional strategy, industry trends, Central org & systems, Cross group partners, Exec comms, CSAT & customer/ partner communities Led DevDiv blogs (3M+ views/mo), Presented keynotes & sessions at 50+ conferences YR Role Experience& Learnings Achievements
  • 4. Nurturing customers, growing the business, connecting sources and advancing the DS craft Students & Developers Student offer, VSE Direct / Unmanaged Individuals, SMC, Sign-Up Field & EA Enable Sales Cross Cloud, Support, Retention, Service Usage, Fraud, Payments Data Science, Machine Learning, ML Ops, Experimentation, Data Vis, PM Partners & Startups ISVs, CSP, PAL, DPOR, MfS Marketplace App Source Partner Center Customer Portal Azure Portal Advisor Cost Management Azure.com Docs Learn PORTALSAUDIENCES FUNDA- MENTALS CAP- ABILITY
  • 6. 6 Session goals • Demystify Data Science Career Paths • Discuss best practices to tackle a Data Science Project • Gain Tips & Tricks for DS scenarios in the enterprise
  • 7. Demystifying Career Paths  Roles: What excites you about Data Science? Data Scientist Analytics & Inference • Statistical analysis & experiments Machine Learning Scientist/Engineer Production Models • Develop predictive models, MLOps Data Engineer Data Platform & Pipelines • Build the data platform Program Manager Planning & Stakeholder Engagement • Manage the data science process Tip #1: Follow your passion
  • 8. The Data Science Venn Diagram  Technical  Analytical Problem Solving  Statistics  Querying  R, Python, SQL, Kusto  Big Data  Modeling  Data Visualization Technical Soft Skills Domain  Domain  Business context  Data sets  Soft Skills  Communication  Organization  Cross-Group Collaboration  Teamwork Conway’s Venn Diagram Tip #2: Chart your path
  • 9. Data Science Organizations  What kind of environment do you want to be in? CentralizedEmbedded A core data science org provides services to business or functional teams across the company as a center of excellence Individual data science teams are spread throughout the company, reporting to and serving specific business or functional teams Tip #3: Find a DS community Tip #4: Connect with Stakeholders
  • 10. 10 Project Intake Tips Kicking off a model, experiment or analytics project  What new capability will this enable?  What decision/action will you take?  What’s the expected impact? Planning Process Project Intake Questions Prioritization & Scalable Solutions Tip #5: Focus on what matters (Prioritize with stakeholders, ask questions, socialize results)
  • 11. Data Science Lifecycle Problem & Hypothesis Design Approach Data Acquisition & Exploration Analysis & Predictive Modeling Evaluation & Reviews Deployment & Socialization Data Science Lifecycle MS Doc: Team Data Science Process
  • 12. Data Science Lifecycle Problem & Hypothesis Design Approach Data Acquisition & Exploration Analysis & Predictive Modeling Evaluation & Reviews Deployment & Socialization Data Science Lifecycle MS Doc: Team Data Science Process
  • 13. Data Science Lifecycle Problem & Hypothesis Design Approach Data Acquisition & Exploration Analysis & Predictive Modeling Evaluation & Reviews Deployment & Socialization Data Science Lifecycle MS Doc: Team Data Science Process
  • 14. Explore the underlying data  Explore completeness, ranges, distributions  Apply your sniff test Tip #6: Unleash your curiosity
  • 15. Use engineering standards Make your work share-able & re-usable:  Source Control & Notebooks  Data dictionary  Data contracts & SLAs  Privacy, Compliance, Ethics Gather feedback to improve your results:  Peer & Code reviews  Office hours & brownbags  Stakeholder presentation & action  Publish  Retrospectives Tip #7: Role model quality approaches
  • 16. Data Science in the real world  Causation vs correlation  Experiment considerations (time to market, opportunity cost, ethics)  Done (and simple) are better than perfect  80/20 rule  Model explain-ability  Skewed populations  Value of data quality, monitoring and improving data sets Tip #8: Prioritize practicality
  • 17. Data Science Lifecycle Problem & Hypothesis Problem Framing Data Acquisition & Exploration Analysis & Predictive Modeling Evaluation & Reviews Deployment & Socialization Data Science Lifecycle
  • 18. Scientists must speak  Presentation skills  Be concise  Focus on the takeaways  Connect with your audience  Use volume, eye contact, pauses  Practice Tip #9: Land your message
  • 19. Simplify for Impact  Quiz: Which one is better? Tip #11: Eliminate Distractions
  • 20. Leverage Libraries Credit: Cole Nussbaumer Knaflic
  • 21. 21 Grow your career Hone your approach • Become a SME • Deliver results Increase your impact • Transform a space • Share new ideas • Help & represent the team Expand your horizons • Mentoring, Network • Books, Courses, Events • Company & Industry
  • 24. © Copyright Microsoft Corporation. All rights reserved.

Editor's Notes

  • #4: Careers are only built in retrospect You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. – Steve Jobs
  • #6: Org maturity levels
  • #8: Tips: Don’t feel limited by the boundaries Follow your passion and leverage your strengths Share your interests with your manager Take on projects that align with your future goals
  • #9: Tips: Make a plan for career experiences & learnings Tackle Imposter Syndrome Apply the Venn diagram to the organization or Data Science field Notes: Leverage the diversity of the team backgrounds, with group projects Have fun with the team. Help & contribute to each other.
  • #10: Pros/Cons & Tips: Pro: Drive product direction, product management Con/Tips: Join DS communities, Find a mentor Pro: More career paths, diverse projects, like-minded peers & team projects Con/Tips: Steering meetings, Joint planning, Join aliases for context, Find champs Notes: Grass is greener. All exist at Microsoft. MS is centralized at the product level
  • #11: Data Science maturity stages Partner vs serving ad hocs, bring new ideas, file work Saying no, moving replies out of email, office hours
  • #12: https://www.google.com/search?q=arc+arrow&tbm=isch&hl=en&chips=q:arc+arrow,g_1:blue:AlXoYtHtNkI%3D&rlz=1C1GCEU_enUS820US820&hl=en&ved=2ahUKEwjalJPLzfTpAhUzkZ4KHbMSAZIQ4lYoCHoECAEQJQ&biw=1479&bih=2261#imgrc=RX46V2bKlXmNmM&imgdii=wHBImvC5s7jK6M
  • #15: https://unsplash.com/photos/M-EwSRl8BK8 Bring together end-to-end datasets Gain context from source owners
  • #20: Use visual aids, make your message pop Make your visuals work for you, not against you
  • #22: https://pixabay.com/photos/raise-challenge-landscape-mountain-3338589/
  • #23: https://www.flaticon.com/free-icon/linkedin_174857 https://medium.com/@Medium