MAD//Fest London

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Each November, MAD//Fest London is the home of marketing, advertising and disruptive tech. Our aim is to be daringly disruptive. We're a VIP festival for 3,000 brands, agencies, media owners and tech players, delivering unprecedented scale and seniority. We give CMOs, tech leaders and start-ups 20 mins on-stage to fix, pitch and hack their way to the future. Oh, and we build a gigantic connected pub so you can meet smart people, discover innovation and see how technology will change the experience of brands. Not a shell scheme stand in sight!

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Activity
About

MAD//Fest London

Presentations

Proving the value of social in business transformation

Creativity and 'talent' at war: why our view of 'talent' is stifling creativity

Putting the emotion back into (e)commerce

Audience & data transparency: improving effective audience reach, against all the odds!

How AI and predictive analytics can increase customer lifetime value

How creativity and tech can fuel better personalised experiences

Humanising artificial intelligence

Voice: how brands can seize the emerging opportunity

Diversity is not a competition - or is it?!...

How media and agencies can secure a healthy future

Native, the new display

Three pillars for successful digital acceleration

Fixing marketing data: how to achieve success in a data-driven world

Fix, don't stitch: be a steward of your marketing data

Build a brand the unconventional way

Ad blocking is dead...long live ad filtering

Top media opportunities in China

Smart home: psychobabble or the new playground for brands

How to succeed on social

Paying (for) attention: how eye tracking reveals the reality of attention to advertising

Building a bank people want to use

Supercharge your digital marketing using AI and Psychology - Jergan Callebaut, Head of Psychology, DataSine

Using criminal linguistic technology in marketing - Ben Hookway, CEO, Relative Insight

Eye tracking for mobile - Mike Follet, Managing Director, Lumen

My Dad Wrote A Porno Podcast Special: exploring embarrassing dads, storytelling + future of podcasts

Why the future belongs to the DJs

Marketing transformation: getting the right mix and delivering results at a growth brand

Man vs. Machine: what will really drive customer value?

Three Conclusions From 287,000 Opinions on Mobile Marketing

What really makes us click?