B2B is dead. B4B is born.
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The document discusses the transition from traditional business practices to a customer-centered approach in the digital era. It emphasizes the need for businesses to focus on purpose and empathy, shifting from 'me' to 'you' in their strategies to create value for customers and stakeholders. The key message is that adapting language and thinking can drive positive change in business behavior, ultimately benefiting employees, customers, and the community.
B2B is dead. B4B is born.
- 1. BUSINESS F R BUSINESS 1 Are you a ?
- 2. 2 Just a few years ago…
- 3. 3www.agilitynexus.com Business was all about - make something and sell.
- 4. 4www.agilitynexus.com If you had a song. You had an audience.
- 7. 7www.agilitynexus.com We even created a B2B language
- 8. 8www.agilitynexus.com to Our actions were ‘left to right’
- 9. 9www.agilitynexus.com I L VE MEIt was all about
- 10. 10 Everything was just fine Until……
- 12. 12 We stepped Into the DIGITAL era
- 13. 13Society, Technology and behavior is changing
- 14. 14 Old ways of making stuff and selling is not working!
- 15. 15 Customers have taken charge
- 16. 16 They are telling us what they like. And don’t’.
- 17. If only you choose to listen.
- 18. If you don’t, verdict is clear
- 19. Your Products and services don’t matter.
- 20. Experiences do!
- 21. 21www.agilitynexus.com to Left to right thinking is melting away
- 22. 22www.agilitynexus.com Perhaps we need a new narrative
- 24. 24www.agilitynexus.com F RA preposition: That “Stands for ‘Purpose"
- 25. 25www.agilitynexus.com F R opens the trust plane
- 26. 26www.agilitynexus.com When you do something F R somebody you show you care.
- 27. 27www.agilitynexus.com Injects EMPATHY Into every action in your BusinessFOR
- 28. 28www.agilitynexus.com Language encodes thinking. Thinking drives behavior and actions.
- 29. 29www.agilitynexus.com Business F R Business Shifts focus from you to the customer.
- 30. 30www.agilitynexus.com It can help breed new kind of leaders
- 31. 31www.agilitynexus.com The ones who lead with the he rt And think ‘eco-systems’
- 32. 32www.agilitynexus.com Creating purpose driven business models
- 33. 33www.agilitynexus.com Pushing even a soda company to couple Performance with a purpose
- 36. 36www.agilitynexus.com Maybe even leaving this place better than how we found it
- 37. 37 That dream can take shape…
- 38. 38www.agilitynexus.com By changing our language.
- 39. 39www.agilitynexus.com So as to shift our thinking
- 40. 40www.agilitynexus.com In order to change our behavior and actions
- 41. 41www.agilitynexus.com To care for employees, customers & community
- 42. 42www.agilitynexus.com And that first step can begin with…
- 44. 44www.agilitynexus.com BUSINESS F R BUSINESS Are you on board?
- 45. 45www.agilitynexus.com Agility Nexus www.agilitynexus.com Mag Rajasekaran The B4B Guy in Singapore [email protected]