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Digital Evolution: Take Your Virtual Events to the Next Level

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The webinar discusses strategies for enhancing virtual events, focusing on brand awareness, retention, and cross-selling through various approaches. Key tips include optimizing attendee engagement, having contingency plans, and fostering community through continuous innovation. Future events are expected to combine in-person and virtual elements, supported by data-driven decisions.

Marketing
Related topics:
Event Marketing Trends
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Digital Evolution: Take Your Virtual Events to the Next Level Shannon Jasper | Field Marketing Manager Shannon Taschereau | Senior Field Marketing Strategist
©2020 Adobe. All Rights Reserved. Adobe Confidential. Housekeeping  This webinar is being recorded! The recording and slides will be sent out following the webinar  If you’re posting to social, please use our hashtag #mktgnation  Check out additional resources in your console  Questions? Use the Q&A box and we’ll get to as many as we can at the end of the session
©2020 Adobe. All Rights Reserved. Adobe Confidential. Your Speakers Shannon Jasper Field Marketing Manager Adobe Experience Cloud Shannon Taschereau Senior Field Marketing Strategist Adobe Experience Cloud
Our Strategy
©2020 Adobe. All Rights Reserved. Adobe Confidential. The New Virtual Reality TOP MIDDLE BOTTOM FOCUS: Brand Awareness GOAL: Net New Names / Business APPROACH: Direct Mail FOCUS: Retention GOAL: Pipeline Closed APPROACH: Virtual Intimate FOCUS: Cross-Sell / Upsell GOAL: Existing Opportunities APPROACH: Virtual Content
Tips for Success
©2020 Adobe. All Rights Reserved. Adobe Confidential. Shelve the presentations.
©2020 Adobe. All Rights Reserved. Adobe Confidential. Show some empathy.
©2020 Adobe. All Rights Reserved. Adobe Confidential. Keep it local.
©2020 Adobe. All Rights Reserved. Adobe Confidential. Optimize the attendee engagement experience.
Lessons Learned
©2020 Adobe. All Rights Reserved. Adobe Confidential. Always have a plan B...and a plan C.
©2020 Adobe. All Rights Reserved. Adobe Confidential. Perfection is the enemy of good.
©2020 Adobe. All Rights Reserved. Adobe Confidential. Over communicate and over collaborate.
What's The Future Look Like?
©2020 Adobe. All Rights Reserved. Adobe Confidential. 2020 Events Digital only Make it feel in-person Continuous innovation Build community
©2020 Adobe. All Rights Reserved. Adobe Confidential. Beyond 2020 Hybrid of in-person and virtual events Data helping drive event decisions Increase of regional events Contingency plans will be the new thing
Q&A
Digital Evolution: Take Your Virtual Events to the Next Level

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Digital Evolution: Take Your Virtual Events to the Next Level

  • 1. Digital Evolution: Take Your Virtual Events to the Next Level Shannon Jasper | Field Marketing Manager Shannon Taschereau | Senior Field Marketing Strategist
  • 2. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Housekeeping  This webinar is being recorded! The recording and slides will be sent out following the webinar  If you’re posting to social, please use our hashtag #mktgnation  Check out additional resources in your console  Questions? Use the Q&A box and we’ll get to as many as we can at the end of the session
  • 3. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Your Speakers Shannon Jasper Field Marketing Manager Adobe Experience Cloud Shannon Taschereau Senior Field Marketing Strategist Adobe Experience Cloud
  • 5. ©2020 Adobe. All Rights Reserved. Adobe Confidential. The New Virtual Reality TOP MIDDLE BOTTOM FOCUS: Brand Awareness GOAL: Net New Names / Business APPROACH: Direct Mail FOCUS: Retention GOAL: Pipeline Closed APPROACH: Virtual Intimate FOCUS: Cross-Sell / Upsell GOAL: Existing Opportunities APPROACH: Virtual Content
  • 7. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Shelve the presentations.
  • 8. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Show some empathy.
  • 9. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Keep it local.
  • 10. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Optimize the attendee engagement experience.
  • 12. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Always have a plan B...and a plan C.
  • 13. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Perfection is the enemy of good.
  • 14. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Over communicate and over collaborate.
  • 15. What's The Future Look Like?
  • 16. ©2020 Adobe. All Rights Reserved. Adobe Confidential. 2020 Events Digital only Make it feel in-person Continuous innovation Build community
  • 17. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Beyond 2020 Hybrid of in-person and virtual events Data helping drive event decisions Increase of regional events Contingency plans will be the new thing
  • 18. Q&A