How the Best Marketers Use Salesforce Data
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Want to learn how to unlock the full potential of your marketing automation technology with Salesforce data? Listen in to our on-demand webinar with Marketo's Adrienne Whitten and Bluewolf's Mark Townsend to learn: • Why integration is essential for customer journey design • What marketers really need from their data • Four barriers to high performance campaigns • How to design and build programs that scale
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📊 Measuring Copilot and Gen AI Success with Viva Insights and Purview
Presented by Nikki Chapple – Microsoft 365 MVP & Principal Cloud Architect, CloudWay
How do you measure the success—and manage the risks—of Microsoft 365 Copilot and Generative AI (Gen AI)? In this ECS 2025 session, Microsoft MVP and Principal Cloud Architect Nikki Chapple explores how to go beyond basic usage metrics to gain full-spectrum visibility into AI adoption, business impact, user sentiment, and data security.
🎯 Key Topics Covered:
Microsoft 365 Copilot usage and adoption metrics
Viva Insights Copilot Analytics and Dashboard
Microsoft Purview Data Security Posture Management (DSPM) for AI
Measuring AI readiness, impact, and sentiment
Identifying and mitigating risks from third-party Gen AI tools
Shadow IT, oversharing, and compliance risks
Microsoft 365 Admin Center reports and Copilot Readiness
Power BI-based Copilot Business Impact Report (Preview)
📊 Why AI Measurement Matters: Without meaningful measurement, organizations risk operating in the dark—unable to prove ROI, identify friction points, or detect compliance violations. Nikki presents a unified framework combining quantitative metrics, qualitative insights, and risk monitoring to help organizations:
Prove ROI on AI investments
Drive responsible adoption
Protect sensitive data
Ensure compliance and governance
🔍 Tools and Reports Highlighted:
Microsoft 365 Admin Center: Copilot Overview, Usage, Readiness, Agents, Chat, and Adoption Score
Viva Insights Copilot Dashboard: Readiness, Adoption, Impact, Sentiment
Copilot Business Impact Report: Power BI integration for business outcome mapping
Microsoft Purview DSPM for AI: Discover and govern Copilot and third-party Gen AI usage
🔐 Security and Compliance Insights: Learn how to detect unsanctioned Gen AI tools like ChatGPT, Gemini, and Claude, track oversharing, and apply eDLP and Insider Risk Management (IRM) policies. Understand how to use Microsoft Purview—even without E5 Compliance—to monitor Copilot usage and protect sensitive data.
📈 Who Should Watch: This session is ideal for IT leaders, security professionals, compliance officers, and Microsoft 365 admins looking to:
Maximize the value of Microsoft Copilot
Build a secure, measurable AI strategy
Align AI usage with business goals and compliance requirements
🔗 Read the blog https://nikkichapple.com/measuring-copilot-gen-ai/
Maxx nft market place new generation nft marketing place
Maxx nft market place new generation nft marketing placeusersalmanrazdelhi PREFACE OF MAXXNFT
MaxxNFT: Powering the Future of Digital Ownership
MaxxNFT is a cutting-edge Web3 platform designed to revolutionize how
digital assets are owned, traded, and valued. Positioned at the forefront of the
NFT movement, MaxxNFT views NFTs not just as collectibles, but as the next
generation of internet equity—unique, verifiable digital assets that unlock new
possibilities for creators, investors, and everyday users alike.
Through strategic integrations with OKT Chain and OKX Web3, MaxxNFT
enables seamless cross-chain NFT trading, improved liquidity, and enhanced
user accessibility. These collaborations make it easier than ever to participate
in the NFT ecosystem while expanding the platform’s global reach.
With a focus on innovation, user rewards, and inclusive financial growth,
MaxxNFT offers multiple income streams—from referral bonuses to liquidity
incentives—creating a vibrant community-driven economy. Whether you
'
re
minting your first NFT or building a digital asset portfolio, MaxxNFT empowers
you to participate in the future of decentralized value exchange.
https://maxxnft.xyz/
End-to-end Assurance for SD-WAN & SASE with ThousandEyes
End-to-end Assurance for SD-WAN & SASE with ThousandEyesThousandEyes End-to-end Assurance for SD-WAN & SASE with ThousandEyes
Supercharge Your AI Development with Local LLMs
Supercharge Your AI Development with Local LLMsFrancesco Corti In today's AI development landscape, developers face significant challenges when building applications that leverage powerful large language models (LLMs) through SaaS platforms like ChatGPT, Gemini, and others. While these services offer impressive capabilities, they come with substantial costs that can quickly escalate especially during the development lifecycle. Additionally, the inherent latency of web-based APIs creates frustrating bottlenecks during the critical testing and iteration phases of development, slowing down innovation and frustrating developers.
This talk will introduce the transformative approach of integrating local LLMs directly into their development environments. By bringing these models closer to where the code lives, developers can dramatically accelerate development lifecycles while maintaining complete control over model selection and configuration. This methodology effectively reduces costs to zero by eliminating dependency on pay-per-use SaaS services, while opening new possibilities for comprehensive integration testing, rapid prototyping, and specialized use cases.
The case for on-premises AI
The case for on-premises AIPrincipled Technologies Exploring the advantages of on-premises Dell PowerEdge servers with AMD EPYC processors vs. the cloud for small to medium businesses’ AI workloads
AI initiatives can bring tremendous value to your business, but you need to support your new AI workloads effectively. That means choosing the best possible infrastructure for your needs—and many companies are finding that the cloud isn’t right for them. According to a recent Rackspace survey of IT executives, 69 percent of companies have moved some of their applications on-premises from the cloud, with half of those citing security and compliance as the reason and 44 percent citing cost.
On-premises solutions provide a number of advantages. With full control over your security infrastructure, you can be certain that all compliance requirements remain firmly in the hands of your IT team. Opting for on-premises also gives you the ability to design your infrastructure to the precise needs of that team and your new AI workloads. Depending on the workload, you may also see performance benefits, along with more predictable costs. As you start to build your next AI initiative, consider an on-premises solution utilizing AMD EPYC processor-powered Dell PowerEdge servers.
How the Best Marketers Use Salesforce Data
- 1. How Marketers Use Salesforce Designing Data-Driven Customer Experiences
- 2. Today’s Presenters: Mark Townsend Marketo Practice Lead Bluewolf, an IBM Company Adrienne Whitten Director, Segment Marketing Marketo Shari Hazlett Product Marketing Lead, Marketing Services Bluewolf, an IBM Company
- 3. Agenda Intro Section 1: Why Data Is Essential for Customer Engagement Section 2: How Marketers Can Use Salesforce for Data-Driven Customer Engagement Case Study: James Hardie
- 4. Intro
- 5. Why Data Is Essential for Customer Engagement
- 6. WE LIVE IN Transformative Times
- 7. We Need to Transform
- 10. Move Towards a Focus on Revenue Impact Revenue impact will be the top most measured marketing metric by 2020 Marketing Maturity
- 11. Your Customers Have Changed Informed Audiences Growing ExpectationsOffer Overload Up to 90% of a Buyer’s Journey today is self-directed. 64% say customer experience is more important than price. Consumers see over 2900 marketing messages a day.
- 12. Searches for Information Visits Your Website to Research Views Demo Engages with Marketing Asks for Pricing Consults Expert Blogs The Customer Experience Disconnect
- 13. The New Customer Experience 360o Customer View Personalized Communications Real-time Automation
- 14. Less than half of marketers feel prepared for a data-driven marketing future. B2B Marketing and Marketscan April 2015
- 15. How Marketers Can Use Salesforce for Data-Driven Customer Engagement
- 16. 74%Marketers who don’t believe their data is a competitive asset* *2016-2017 The State of Salesforce Report
- 18. Digital Marketing Transformation Curve Tactical Automated Predictive Cognitive
- 19. What Do Marketers Need From Their Data?
- 20. Alignment with Sales For Pipeline Velocity
- 21. Relevancy
- 24. Integrate with Salesforce 34%Marketers who use Salesforce for reporting or lead routing only
- 26. Move at the Speed of Your Customer
- 27. Case Study: James Hardie
- 30. Lead Acquisition: Ambassador Program Multi-touch Campaigns Website Redesign Integrate Marketo & Salesforce Turn Partners into Advocates Solution
- 32. Homeowners
- 35. +270% Increase in form conversions 85% Net new prospects 35K +70% Increase in CTRContent downloads
- 36. Lessons Learned 1. Know Your Customer 2. Customer Journeys Are Not One-Size-Fits-All 3. Digital Transformation is More Than Just Technology: It’s People and Process
- 38. Q&A
- 39. Thank You