SlideShare a Scribd company logo
PLS 780
Week 8
Agenda
• Patents
• Trade secrets
Discuss
• I now believe it is possible that the current rules
governing business method and software patents
could end up hurting all of us… (Jeff Bezos)
• The only country earth…to give a exclusive legal
right to use of an idea…generally speaking other
countries have thought these monopolies of ideas
produce more embarrassment than advantage to
society… (Thomas Jefferson)
Patent
• Government granted right to exclude
• Based upon disclosure to government (USPTO)
• Nonrenewable 20 year term
• Term begins from application; Applications take 2-3
years from filing to acceptance so its really a 18
year exclusive right
Exclusivity
• Making
• Using
• Selling (or offering to sell)
• Importing to the US
• Different from copyrights in terms of defenses to
infringement—there is nothing like fair use
Patents confer a negative
right
• They don’t give the holder any specific rights and
instead only prevent others from using their patent
• Blocking patents demonstrate the complexity of this
idea (Patent 1 mug; patent 2 handle that attaches to
mug) since they prevent original patent holders from
creating and selling the improved version of a
product
Licensing and Cross-
licensing
• Patents constantly build upon ‘prior art’ or existing
ideas
• Therefore a health and robust system of licensing
patents exists
• Why? What do you think this looks like in the real
world? The online one?
Patent Prosecution
• The term of art for the patent application process is
patent prosecution
• Cannot enforce exclusivity during the patent
application process—risky! Sometimes opt for trade
secret protection instead (balance risk with
rewards—can’t license a trade secret)
• 80% of all patents are owned by corporations
• 50% of all patents are owned by foreign companies
• Why?
Limits to Exclusivity
• Duration
• First Sale Doctrine
• Experimental use
• Territorial reach
• Export
Duration
• Around 20 years
• Expensive to maintain! If not paid the patent lapses
(The iPod was a lapsed patent made by a guy in
England; Couldn’t afford the $12K to maintain the
patent so it lapsed and Apple swooped in—Steve
Jobs admitted this!)
• Push to make internet related patents shorter; Why?
• Unfortunately, won’t happen due to treaty
obligations…
Other limits
• First Sale Doctrine: allows for reselling a patent
based upon legal acquisition of rights under the
patent
• Experimental use: Sort of similar to ‘fair use’ but
very limited—doesn’t impact the internet; normally
reserved for medical trials and scientific study
• Territorial reach-Patents are enforceable only within
US; Must apply in each country where you want to
enforce
• Cannot export patented material
What is patentable?
• Within the scope—subject matter of patents
• Useful
• Novel
• Nonobvious
• Enabled
• Drafting a patent application to comply with these
requirements is difficult and requires enormous
technical knowledge about the subject of the patent
Scope
• Processes
• Machines
• Manufactures (articles of manufacturing--stuff)
• Compositions of matter
• Pretty broad! Includes basically any invention…
• Limits: Can’t patent laws of nature, phenomena,
abstract ideas
Utility
• Pretty low bar here
• The patent has to have a use of some kind
• It as to do something as described
• Not required to do anything better; just has to do
something
Novelty
• It has to be new
• Prior art can be built upon/augmented but it cannot be
duplicated
• Oftentimes prior art renders applications unpatentable
• Prior art searching (like trademark knockout searching) is
a useful skill (usually done by a patent paralegal!)
• First to invent first to file: Complex set of rules that must
be followed with regards to timing; If a patentable idea
has been used more than the 1 year grace period
without filing it is no longer patentable)
Nonobviousness
• Must be different from prior art—the more significant
the differences the more likely the idea will be
patentable
• Secondary considerations are also viewed including
the commercial viability of the invention, the
perceived need, failure of others to invent
something similar, a lot of people copied it
(counterintuitive…evidence of it being a good idea!)
Amazon v Barnes and
Noble
• Facts
• Issue
• Holding
• Reasoning
• Rule
Enablement
• Final requirement
• Requires that the patent be filed with specific
instructions that would enable anyone to reproduce
the art/invention
• Tough part of the application; You want to meet the
requirement but not disclose more than you have to
Type of patents
• Utility (most important to internet—hardware
software, business processes)
• Design (the way something looks—overlaps with
copyright and trademark but protects the usability of
a design—ipod click wheel)
• Plant (literally plants)
Business Methods
Patents
• Patent for processing information or conducting
operations
• Huge implications for internet companies and
ecommerce
• State St. v Signature: 1998 case that says business
methods must satisfy the same requirements for
patentability (you can’t toss an patent application
that involves a business process merely bc it is a
business process…)
In Re Bilski
• Facts
• Issue
• Holding
• Analysis
• Rule: Complicated case! Limits business methods
patents to those that actually product something and
have some utility; can’t be just an abstract idea bc
those are not patentable
Patent Enforcement
• Expensive but ultimately through litigation in the
federal circuit (subject matter jurisdiction over
patents) and can be reviewed by SCOTUS
• Cease and desist letters
Infringement
• Literal: includes everything from an original patent
that was infringed upon
• Doctrine of equivalents: May not be exact copy but
functions in substantially the same way; Lesser
standard than literal but still the same outcome:
Infringement. Is this good policy? Why or why not?
Defenses
• Not infringed: There are differences in the two
patents
• The original patent is invalid or unenforceable due
to obviousness or issues with the patent prosecution
itself
Remedies
• Damages and attorney’s fees
• Treble damages (up to three times in order to
punish)
• Injunctions to stop the infringement
• No criminal prosecution or fines like copyright;
Why?
Trade Secrets
• Critical intellectual property protection in the 21st
century involves protecting information. Why?
Knowledge as asset
• Information and knowledge form the
bedrock/foundation of our economy
• How things are made, what the ingredients are,
what information is used to make decisions etc. all
have immense value and implications
• Patents, trademark and copyright cannot cover and
protect all valuable information
Trade secrets
• Virtually any and all information that provides
economic value to business can be classified as a
trade secret
• Broader and less defined than patents or other IP
• Why?
Governing law
• The Uniform Trade Secrets Act—State law that has
been adopted by virtually all states protects
business information that is not generally known,
would be difficult to lawfully acquire and the owner
of which has made reasonable attempts to keep it
secure
• Economic Espionage Act of 1996—Gives federal
law enforcement powers to investigate and judiciary
the right to punish those who steal secrets
Why do we have trade
secrets law?
• Innovation
• Efficiency
• Ethics
• Even to prevent things like nepotism and cronyism
Obtaining and Maintaining
Trade Secrets
• No real process
• If it meets the requirements of the statutes (hard to
find information that you tried to protect) and
someone steals it, you sue and/or FBI investigates
• Cheap
• No limit on duration
• Good as a backup protection (especially software
since only first 25 lines need to be placed in
copyright applications)
Limits
• Doesn’t protect you from someone who
simultaneously or subsequently invents the same
thing on their own
• A third party could independently develop the
process and then patent; leaving you as the original
holder of the secret as a patent infringer!
Trade secrets litigation
• Asserting trade secrets rights in court:
• Information qualifies
• Reasonable measures were made to keep secret
• Information was misappropriated/acquired improperly
• Acquisition by improper means:
• Theft
• Bribery
• Breach or inducement to breach contract or
agreement
• Espionage (including electronic)
Defenses
• Reverse engineering (not a defense to patent
infringement obviously but a defense to trade secret
since it is acquisition by a ‘proper’ means
• Information was never secret
• First amendment right to post information (matter of
public or private concern is the litmus test for this
defense) Why? What policy is being served here?
Remedies
• Damages and attorney’s fees including treble
damages
• Injunctions
• TRO’s
• Criminal enforcement (in the case of espionage)

More Related Content

PPTX
Pls 780 week_6
PPTX
Pls 780 week 5
PPTX
Pls780 week 2
PPTX
Pls 780 week 3
PPTX
Plss780 week 10
PPTX
Pls 780 week 9
PPTX
Pls 780 week 8
PPTX
An engineer's perspective on law
Pls 780 week_6
Pls 780 week 5
Pls780 week 2
Pls 780 week 3
Plss780 week 10
Pls 780 week 9
Pls 780 week 8
An engineer's perspective on law

What's hot (20)

PPT
Ethical, Social And Political Issues Raised By E Commerce
PPTX
Privacy & the Internet: An Overview of Key Issues
PPT
2011 Silicon Flatirons IP (Crash Course) For Entrepreneurers
PPT
Leveraging Jurisdictional Differences in Copyright Litigation
PPTX
2009 07 27 Balanced IP
PPTX
2018 Legal Update on Digital Access Cases with Lainey Feingold
PDF
How to Start an Intellectual Property Law Practice
PPT
Startup Survival: Legal Lessons by Adrian Corbett
PPTX
Legal restraints on media companies
PPTX
Intellectual Property in Cyberspace
PPTX
Material Transfer Agreement
PPTX
Camming Con 2014 - Larry Walters
PPTX
Thierer Internet Privacy Regulation
PDF
Chapter 6_dp-pertemuan_9
PDF
(Webinar Slides) How to Start and Grow an IP Practice
PPTX
Collisions in the digital paradigm short
PDF
Ecommerce legal exchange beijing
PPTX
IPR Protection
Ethical, Social And Political Issues Raised By E Commerce
Privacy & the Internet: An Overview of Key Issues
2011 Silicon Flatirons IP (Crash Course) For Entrepreneurers
Leveraging Jurisdictional Differences in Copyright Litigation
2009 07 27 Balanced IP
2018 Legal Update on Digital Access Cases with Lainey Feingold
How to Start an Intellectual Property Law Practice
Startup Survival: Legal Lessons by Adrian Corbett
Legal restraints on media companies
Intellectual Property in Cyberspace
Material Transfer Agreement
Camming Con 2014 - Larry Walters
Thierer Internet Privacy Regulation
Chapter 6_dp-pertemuan_9
(Webinar Slides) How to Start and Grow an IP Practice
Collisions in the digital paradigm short
Ecommerce legal exchange beijing
IPR Protection
Ad

Similar to PLS 780 Week 8 (20)

PDF
Lean IP
PPTX
Patent 101: Protecting Innovations
PPTX
Intellectual Property 101
PPT
Info 442 chapt 5
PPTX
Traklight Webinar with Shane Olafson and Kyle Siegal on Patent Dos and Don'ts...
PPT
Intellectual Property and Technology
PDF
GABC innovation protection
PPT
Top 5 patent Tips. Cerian Jones, UDL
PPTX
Technology and Law
PDF
Chapter16 intellectual-property
PPTX
Jonathan winteroct2015
PPTX
Ip 102 b
PPTX
Ip 101 for Startups
PDF
Revised Intellectual Property Presentation Official Version.pdf
PPTX
Intellectual Property: What is intellectual property, and why is it important?
PPTX
Ff university oct 2015
PDF
Ld b 145 geni mutanti_2014-11-28 calasso -technology and patent portfolio imp...
PPT
vdocument.in_introduction-to-intellectual-property-rights-ipr.ppt
PDF
Information technologies and legislation part.1: Intellectual Property
Lean IP
Patent 101: Protecting Innovations
Intellectual Property 101
Info 442 chapt 5
Traklight Webinar with Shane Olafson and Kyle Siegal on Patent Dos and Don'ts...
Intellectual Property and Technology
GABC innovation protection
Top 5 patent Tips. Cerian Jones, UDL
Technology and Law
Chapter16 intellectual-property
Jonathan winteroct2015
Ip 102 b
Ip 101 for Startups
Revised Intellectual Property Presentation Official Version.pdf
Intellectual Property: What is intellectual property, and why is it important?
Ff university oct 2015
Ld b 145 geni mutanti_2014-11-28 calasso -technology and patent portfolio imp...
vdocument.in_introduction-to-intellectual-property-rights-ipr.ppt
Information technologies and legislation part.1: Intellectual Property
Ad

More from Michael Germano (20)

PPTX
Student Survey
PPTX
MKT 420 Search Engine Optimization Week 8
PPTX
Mkt 420 Week 6
PPTX
MKT 420 Search Engine Optimization Week 4
PPTX
Mkt 420 Week 2
PPTX
High Impact Strategies for Enhancing Student Engagement Online and Hybrid Ma...
PPTX
MKT 420 Week 1
PPTX
Active collaborative learning
PPTX
Mkt389week9
PPTX
Silentclass
PPTX
Mktedge creativity
PPTX
Digitalmarketingsla2014
PPTX
Bus 305 week 8
PPTX
Pls 780 week 7
PPTX
Social Media for New Grads
PPT
Bus 305 week 6
PPT
2014 honors convocation
PPTX
Week4 bus 305
PPT
2014 honors convocation
PPTX
Bus305 week 3
Student Survey
MKT 420 Search Engine Optimization Week 8
Mkt 420 Week 6
MKT 420 Search Engine Optimization Week 4
Mkt 420 Week 2
High Impact Strategies for Enhancing Student Engagement Online and Hybrid Ma...
MKT 420 Week 1
Active collaborative learning
Mkt389week9
Silentclass
Mktedge creativity
Digitalmarketingsla2014
Bus 305 week 8
Pls 780 week 7
Social Media for New Grads
Bus 305 week 6
2014 honors convocation
Week4 bus 305
2014 honors convocation
Bus305 week 3

Recently uploaded (20)

PPTX
How to Manage Bill Control Policy in Odoo 18
PPTX
Revamp in MTO Odoo 18 Inventory - Odoo Slides
PPTX
Odoo 18 Sales_ Managing Quotation Validity
PPTX
UNDER FIVE CLINICS OR WELL BABY CLINICS.pptx
PPTX
Renaissance Architecture: A Journey from Faith to Humanism
PDF
What Is Coercive Control? Understanding and Recognizing Hidden Abuse
PPTX
COMPUTERS AS DATA ANALYSIS IN PRECLINICAL DEVELOPMENT.pptx
PDF
Origin of periodic table-Mendeleev’s Periodic-Modern Periodic table
PDF
Module 3: Health Systems Tutorial Slides S2 2025
PPTX
IMMUNIZATION PROGRAMME pptx
PPTX
Introduction and Scope of Bichemistry.pptx
PPTX
The Healthy Child – Unit II | Child Health Nursing I | B.Sc Nursing 5th Semester
PDF
Mga Unang Hakbang Tungo Sa Tao by Joe Vibar Nero.pdf
PPTX
Open Quiz Monsoon Mind Game Final Set.pptx
PPTX
vedic maths in python:unleasing ancient wisdom with modern code
PPTX
Introduction_to_Human_Anatomy_and_Physiology_for_B.Pharm.pptx
PPTX
Onica Farming 24rsclub profitable farm business
PPTX
Presentation on Janskhiya sthirata kosh.
PDF
Electrolyte Disturbances and Fluid Management A clinical and physiological ap...
PPTX
How to Manage Starshipit in Odoo 18 - Odoo Slides
How to Manage Bill Control Policy in Odoo 18
Revamp in MTO Odoo 18 Inventory - Odoo Slides
Odoo 18 Sales_ Managing Quotation Validity
UNDER FIVE CLINICS OR WELL BABY CLINICS.pptx
Renaissance Architecture: A Journey from Faith to Humanism
What Is Coercive Control? Understanding and Recognizing Hidden Abuse
COMPUTERS AS DATA ANALYSIS IN PRECLINICAL DEVELOPMENT.pptx
Origin of periodic table-Mendeleev’s Periodic-Modern Periodic table
Module 3: Health Systems Tutorial Slides S2 2025
IMMUNIZATION PROGRAMME pptx
Introduction and Scope of Bichemistry.pptx
The Healthy Child – Unit II | Child Health Nursing I | B.Sc Nursing 5th Semester
Mga Unang Hakbang Tungo Sa Tao by Joe Vibar Nero.pdf
Open Quiz Monsoon Mind Game Final Set.pptx
vedic maths in python:unleasing ancient wisdom with modern code
Introduction_to_Human_Anatomy_and_Physiology_for_B.Pharm.pptx
Onica Farming 24rsclub profitable farm business
Presentation on Janskhiya sthirata kosh.
Electrolyte Disturbances and Fluid Management A clinical and physiological ap...
How to Manage Starshipit in Odoo 18 - Odoo Slides

PLS 780 Week 8

  • 3. Discuss • I now believe it is possible that the current rules governing business method and software patents could end up hurting all of us… (Jeff Bezos) • The only country earth…to give a exclusive legal right to use of an idea…generally speaking other countries have thought these monopolies of ideas produce more embarrassment than advantage to society… (Thomas Jefferson)
  • 4. Patent • Government granted right to exclude • Based upon disclosure to government (USPTO) • Nonrenewable 20 year term • Term begins from application; Applications take 2-3 years from filing to acceptance so its really a 18 year exclusive right
  • 5. Exclusivity • Making • Using • Selling (or offering to sell) • Importing to the US • Different from copyrights in terms of defenses to infringement—there is nothing like fair use
  • 6. Patents confer a negative right • They don’t give the holder any specific rights and instead only prevent others from using their patent • Blocking patents demonstrate the complexity of this idea (Patent 1 mug; patent 2 handle that attaches to mug) since they prevent original patent holders from creating and selling the improved version of a product
  • 7. Licensing and Cross- licensing • Patents constantly build upon ‘prior art’ or existing ideas • Therefore a health and robust system of licensing patents exists • Why? What do you think this looks like in the real world? The online one?
  • 8. Patent Prosecution • The term of art for the patent application process is patent prosecution • Cannot enforce exclusivity during the patent application process—risky! Sometimes opt for trade secret protection instead (balance risk with rewards—can’t license a trade secret) • 80% of all patents are owned by corporations • 50% of all patents are owned by foreign companies • Why?
  • 9. Limits to Exclusivity • Duration • First Sale Doctrine • Experimental use • Territorial reach • Export
  • 10. Duration • Around 20 years • Expensive to maintain! If not paid the patent lapses (The iPod was a lapsed patent made by a guy in England; Couldn’t afford the $12K to maintain the patent so it lapsed and Apple swooped in—Steve Jobs admitted this!) • Push to make internet related patents shorter; Why? • Unfortunately, won’t happen due to treaty obligations…
  • 11. Other limits • First Sale Doctrine: allows for reselling a patent based upon legal acquisition of rights under the patent • Experimental use: Sort of similar to ‘fair use’ but very limited—doesn’t impact the internet; normally reserved for medical trials and scientific study • Territorial reach-Patents are enforceable only within US; Must apply in each country where you want to enforce • Cannot export patented material
  • 12. What is patentable? • Within the scope—subject matter of patents • Useful • Novel • Nonobvious • Enabled • Drafting a patent application to comply with these requirements is difficult and requires enormous technical knowledge about the subject of the patent
  • 13. Scope • Processes • Machines • Manufactures (articles of manufacturing--stuff) • Compositions of matter • Pretty broad! Includes basically any invention… • Limits: Can’t patent laws of nature, phenomena, abstract ideas
  • 14. Utility • Pretty low bar here • The patent has to have a use of some kind • It as to do something as described • Not required to do anything better; just has to do something
  • 15. Novelty • It has to be new • Prior art can be built upon/augmented but it cannot be duplicated • Oftentimes prior art renders applications unpatentable • Prior art searching (like trademark knockout searching) is a useful skill (usually done by a patent paralegal!) • First to invent first to file: Complex set of rules that must be followed with regards to timing; If a patentable idea has been used more than the 1 year grace period without filing it is no longer patentable)
  • 16. Nonobviousness • Must be different from prior art—the more significant the differences the more likely the idea will be patentable • Secondary considerations are also viewed including the commercial viability of the invention, the perceived need, failure of others to invent something similar, a lot of people copied it (counterintuitive…evidence of it being a good idea!)
  • 17. Amazon v Barnes and Noble • Facts • Issue • Holding • Reasoning • Rule
  • 18. Enablement • Final requirement • Requires that the patent be filed with specific instructions that would enable anyone to reproduce the art/invention • Tough part of the application; You want to meet the requirement but not disclose more than you have to
  • 19. Type of patents • Utility (most important to internet—hardware software, business processes) • Design (the way something looks—overlaps with copyright and trademark but protects the usability of a design—ipod click wheel) • Plant (literally plants)
  • 20. Business Methods Patents • Patent for processing information or conducting operations • Huge implications for internet companies and ecommerce • State St. v Signature: 1998 case that says business methods must satisfy the same requirements for patentability (you can’t toss an patent application that involves a business process merely bc it is a business process…)
  • 21. In Re Bilski • Facts • Issue • Holding • Analysis • Rule: Complicated case! Limits business methods patents to those that actually product something and have some utility; can’t be just an abstract idea bc those are not patentable
  • 22. Patent Enforcement • Expensive but ultimately through litigation in the federal circuit (subject matter jurisdiction over patents) and can be reviewed by SCOTUS • Cease and desist letters
  • 23. Infringement • Literal: includes everything from an original patent that was infringed upon • Doctrine of equivalents: May not be exact copy but functions in substantially the same way; Lesser standard than literal but still the same outcome: Infringement. Is this good policy? Why or why not?
  • 24. Defenses • Not infringed: There are differences in the two patents • The original patent is invalid or unenforceable due to obviousness or issues with the patent prosecution itself
  • 25. Remedies • Damages and attorney’s fees • Treble damages (up to three times in order to punish) • Injunctions to stop the infringement • No criminal prosecution or fines like copyright; Why?
  • 26. Trade Secrets • Critical intellectual property protection in the 21st century involves protecting information. Why?
  • 27. Knowledge as asset • Information and knowledge form the bedrock/foundation of our economy • How things are made, what the ingredients are, what information is used to make decisions etc. all have immense value and implications • Patents, trademark and copyright cannot cover and protect all valuable information
  • 28. Trade secrets • Virtually any and all information that provides economic value to business can be classified as a trade secret • Broader and less defined than patents or other IP • Why?
  • 29. Governing law • The Uniform Trade Secrets Act—State law that has been adopted by virtually all states protects business information that is not generally known, would be difficult to lawfully acquire and the owner of which has made reasonable attempts to keep it secure • Economic Espionage Act of 1996—Gives federal law enforcement powers to investigate and judiciary the right to punish those who steal secrets
  • 30. Why do we have trade secrets law? • Innovation • Efficiency • Ethics • Even to prevent things like nepotism and cronyism
  • 31. Obtaining and Maintaining Trade Secrets • No real process • If it meets the requirements of the statutes (hard to find information that you tried to protect) and someone steals it, you sue and/or FBI investigates • Cheap • No limit on duration • Good as a backup protection (especially software since only first 25 lines need to be placed in copyright applications)
  • 32. Limits • Doesn’t protect you from someone who simultaneously or subsequently invents the same thing on their own • A third party could independently develop the process and then patent; leaving you as the original holder of the secret as a patent infringer!
  • 33. Trade secrets litigation • Asserting trade secrets rights in court: • Information qualifies • Reasonable measures were made to keep secret • Information was misappropriated/acquired improperly • Acquisition by improper means: • Theft • Bribery • Breach or inducement to breach contract or agreement • Espionage (including electronic)
  • 34. Defenses • Reverse engineering (not a defense to patent infringement obviously but a defense to trade secret since it is acquisition by a ‘proper’ means • Information was never secret • First amendment right to post information (matter of public or private concern is the litmus test for this defense) Why? What policy is being served here?
  • 35. Remedies • Damages and attorney’s fees including treble damages • Injunctions • TRO’s • Criminal enforcement (in the case of espionage)