I don't think it's hyperbole when I say that Facebook, Instagram, Twitter & Netflix now define the dimensions of our social & entertainment universe. But what kind of technology engines purr under the hoods of these social media machines? Here is a tech student's perspective on making the paradigm shift to "Big Data" using innovative models: alphabet blocks, nesting dolls, & LEGOs! Get info on: - What is Cassandra (C*)? - Installing C* Community Version on Amazon Web Services EC2 - Data Modelling & Database Design in C* using CQL3 - Industry Use Cases